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The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.

Members of the Same Team

April 2, 2013

The Basketball Coaches Association of Michigan (BCAM) is a leader among our state’s high school coaches associations, as well as of its counterpart organizations for the sport of basketball across the US.

The MHSAA has partnered with BCAM in numerous ways, including the “Reaching Higher” program to help prepare high school student-athletes for the college experience and in the “Top Shooters” and clinic aspects of the “March Magic Hoopfest” which will return in 2014 after taking a year off due to facility conflicts at Michigan State University.

One of the longest MHSAA-BCAM partnerships has been the Basketball Officials and Coaches Communications Committee (BOCCC).  One of the committee members, Mitch Hubbard of Reading High School, offered these candid and insightful comments in BCAM’s March 2013 Monthly Report:

Look Through Someone Else’s Window

Look through someone else’s window was the name of our Sunday school lesson.  The entire lesson was about how we should stop and try to see things the way others do.

I sat through the class nodding my head in agreement.  I kept thinking of situations where if people would do this, many conflicts could be avoided.  If only people would look at both sides of things, then the world would be a better place.

I then thought about the relationships that I have had with officials for the last 27 years.  I have never stopped to think about what the official was thinking or what they might be going through.  I have never even cared much about their feelings or their life happenings.  It has always been about me, my team, and my situation.  I usually think that the “refs” are against me and my team.  How could they call that?  What are they looking at?  What have I ever done to him?  These are the thoughts that led to my usual obnoxious comments or statements.

This season I took on the position of athletic director.  Part of the job is to greet the officials and escort them back and forth to the locker room.  For the first time in my career, I have had good, honest, open conversations with guys that I have known for years.  I found out that these guys have families, careers, injuries, honors, and all kinds of day-to-day happenings.  Some live close by and some travel long distances to referee.  I was amazed as to just how much these guys were like me!

If only I had stopped and taken the time to have a normal conversation with these guys years before, my perception may have been different.  If I would “look through someone else’s window” and realize that officials are normal people, maybe some uncomfortable situations could have been avoided.  I suppose the same goes for officials.  If they would try to see things through the window of the coach, they might see more than a screaming madman.

Officials and coaches want the same thing.  They both love the sport and want to protect it.  We need to work together to improve and enhance the game.  Communication and relationships between officials and coaches is critical.  We need to stop and take the time to “look through someone else’s window” and appreciate them.