Sportsmanship in our Bones

January 3, 2013

When my younger son was playing soccer – he was seven or eight years old at the time – he tumbled out of bounds and down a little hill. When he climbed back up the slope to the soccer pitch he was covered in burrs.

As he began to delicately remove the prickly burrs, play resumed – except that one player on the opposing team, the player marking my son, stopped to assist my son in removing the prickers. And he continued to help my son until all the burrs were removed. Only then did the two of them rejoin the game, together.

Observing this profoundly shaped my belief that sportsmanship is not dead. It’s not out of date and it’s not out of style. Good sporting behavior is in our bones, in our DNA.

Even before they can pronounce the word, and long before they can define it, kids know what sportsmanship is.

Change the rules in the middle of a game with six, seven or eight year olds – any card game, board game or sports game – and they’ll shout, “Hey, that’s not fair!”  We must assure that natural instinct is still demonstrative when they are 16, 17 and 18 year olds.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.