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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Plan B Planning

July 23, 2015

The odds of a boy having a career as a professional athlete are very small; and for a girl, the odds are infinitesimal. But that doesn’t make the pursuit of such a goal ridiculous.

First, there are good, healthy destinations shy of that goal that result in meaningful, satisfying sports-related careers ... coaching, athletic administration, sports broadcasting, sports medicine, officiating, for examples.

Second, dedication to such a goal can develop disciplines and habits that lead to a more productive life, regardless of the ultimate career path.

How ridiculous would it be in 1969 for a Canadian boy of nine to set the goal of becoming an astronaut? Canada didn’t even have a space program!

But that’s what Chris Hadfield did, and he discovered the goal provided direction to his life that was lacking before. He had a new lens for viewing life and his place in it.

In An Astronaut’s Guide to Life on Earth (Little, Brown and Company, 2013), Colonel Hadfield writes: “Throughout all this I never felt that I’d be a failure in life if I didn’t get to space. Since the odds of becoming an astronaut were nonexistent, I knew it would be pretty silly to hang my sense of self-worth on it. My attitude was more, ‘It’s probably not going to happen, but I would do things that keep me moving in the right direction, just in case – and I should be sure those things interest me, so that whatever happens, I’m happy.’ ”

There is a commercial airing on television for an international real estate company that tells us to “dream with our eyes open.” That is good advice for youngsters who dream of playing sports at any higher level. Even if the dream is not realized – and it most likely will not be – the dream might help to produce life skills for a rewarding “Plan B.”