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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Balance

May 12, 2015

Recently, there has been a lot of sports talk banter, as well as texting, tweeting and blogging, about the preferred value that major college football coaches place on the multi-sport high school athletes during the recruiting process.

Ohio State’s Urban Meyer tweeted that 42 of his first 47 signed recruits at OSU were multi-sport high school athletes. Utah’s football coaching staff followed with a report that 37 of 47 players on their two-deep roster last season played at least two sports in high school. Other programs have produced similar statistics.

College coaches from coast to coast report a preference for high school athletes who have competed in multiple seasons and who have developed, for example, greater quickness and agility during wrestling or basketball season, or better speed during track season.

Against these preferences are the pressures of youth sports organizations which program year-round as well as the misguided impressions of parents who believe single-sport focus is essential to obtaining a college athletic scholarship. Escalating college costs add fuel. And sometimes nonfaculty high school coaches who are hired for a single sport overemphasize the single-sport experience in students’ lives.

Those who lead school sports know the score – the foolishness of chasing college financial aid on the playing field. The chances of getting any financial aid based on participation in a single sport – much less a full “scholarship” – are extremely low. It’s closer to a gamble than a good investment.

As is the case with so much in life, good balance is best.