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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Imperfect Patriots

July 12, 2017

Perhaps the most loyal thing a patriot can do for his or her country is to point out its flaws.

Even before this country’s Independence Day, people were at work to form a union that was imperfect at its start and remains so today. Some of its many flaws have been corrected, even as new flaws have been revealed.

We have imperfect patriots to thank for forming this nation and for helping this nation improve itself. Flawed people of conscience and courage have helped a young nation see itself as it was and also as it could become.

Some patriots have been famous, a few infamous, but most unrecorded in any historical account as they lived and labored in ways that improved their local community and, unknowingly, contributed to change they might not have imagined possible, improving everything from race relations to recycling to renewable energy.

This nation’s patriots are not merely those who lived at the birth of this nation. Every generation has had patriots who have been as important for nation-building as those in the 1700s. Patriots are found in and out of government. In homes and places of worship. They are found in the for-profit business world and in nonprofit organizations.

When, out of sincere loyalty, a person brings constructive criticism to a cause, that person helps to build and better the enterprise. It is as true of this imperfect organization as it is of our nation.