Logo

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Officiating’s High Calling

October 28, 2016

One of the sports world’s better wordsmiths is Referee Magazine publisher Barry Mano. He’s also a fine thinker, as these artful lines demonstrated at the 2016 Officiating Industry Luncheon in San Antonio:

“Let me provide, in all subjectivity, some observations about our environment, about our fellow citizens. We are:

  • “More generous but less forgiving.

  • More open but less discriminating with that openness.

  • More informed but less knowledgeable.

  • More litigious but less willing to abide by the rules.

  • Quick to seek an expert opinion, then just as quick to get a second opinion, one that agrees with ours.”

Barry is president of the National Association of Sports Officials (NASO) which helps contest officials at all levels aspire to be discriminating and knowledgeable adjudicators of fair and healthy competitive athletics.

At a time when the number of registered officials with the Michigan High School Athletic Association has sunk to a 30-year low, Barry’s words are a clarion call to young men and women of character to consider sports officiating as an avocation, or even vocation, that will enrich their lives immensely.

Register as a contest official with the MHSAA | Join NASO