Logo

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Long Days

September 20, 2016

When I read, I prefer three types of literature:

  1. Fun, fast fiction – so I can read more than one page before I fall asleep at night.

  2. Well written, lively biographies of historical figures, especially in American history.

  3. Articles and essays about space.

The pieces about space almost always have the effect of putting my world in humble perspective.

For example, this summer astronomers in Chile discovered Planet HD 131399Ab. It’s 320 light years from Earth, in the constellation Centaurus.

This planet is unlike any other in the known world. It has three suns. And the planet takes 600 of our Earth years to orbit its main sun once.

One day on Planet HD 131399Ab is like 600 years on Earth.

So, if you think you’ve had some long days recently, think again. Ponder Planet HD 131399Ab and its nearly 5 million-hour day.