Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

The Multi-Sport Difference

July 26, 2016

If there was ever a poster child for what it means to be a high school athlete, recent Williamston High School graduate Renee Sturm might be the person to feature. She has said and done exactly what we would hope.

In an era when increasing numbers of high school athletes are graduating midway through their senior year in order to get an early start with the college teams that have recruited them, Renee is a breath of fresh air.

After four years of volleyball and basketball at Williamston High School, Renee just hadn’t had enough of the high school sports experience. So she joined the school’s girls soccer team this past spring.

Now bound for Ferris State University where she is scheduled to play only basketball, Renee had this to say to the Lansing State Journal about why she decided to play soccer to conclude her high school sports career: “I wanted to do something different because playing different sports helps me grow ... I was just hoping to come in and play some.”

She didn’t seek to star, but to play ... to be a part of a different sport and team and group of teammates who would help her develop as an athlete and person.

The richest school sports experience is found in multi-sport participation, both starring and subbing, both losing and winning. That’s what best prepares young people for life.

I suspect this young lady is ready.