Logo

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Brilliant Blend

May 24, 2016

This month’s featured multi-sport student-athlete is well known to the Michigan High School Athletic Association staff, having served for two years on the MHSAA’s Student Advisory Council.

Greta Wilker is concluding her senior year at Belding High School. She’s Valedictorian, and will have earned 16 varsity letters by the time she wears her graduation cap and gown.

Greta is Sports Illustrated’s Athlete-of-the-Month for May, and she is brilliant in SI’s video tribute.

Her softball coach, whom she calls her “second mom,” has helped Greta learn how to move seamlessly from mistakes to successes. An art teacher has taught her that excellence, not perfection, is the healthier life goal.

But from all we have seen and heard, perfection is the word that comes to mind when reviewing the kind of experience school sports has provided Greta. Not every contest was a victory; not every season was a championship. It has been a brilliant blend of successes and failures and wins and losses that work together in school sports to help form healthy, happy adults.