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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Heartfelt Efforts

May 15, 2015

This week it was announced that the MI HEARTSafe School Award Program will honor 122 elementary, middle and high schools in Michigan this month for demonstrating their preparedness for cardiac emergencies.

Among the criteria these schools have met are these:
  • A written medical emergency response plan (ERP), reviewed at least annually with staff.
  • A medical emergency response team (MERT) with current CPR/AED certification, sufficient to respond to an emergency during school hours AND during organized after-school activities and sports.
  • At least 10% of staff, 50% of coaches and 50% of PE staff with current CPR/AED certification.
  • The sufficient number of accessible, properly maintained and inspected AEDs, ready to use, with signs identifying AED locations. Sufficient number is estimated by time to scene, in place, and analyzing within a target goal of 3 minutes.
  • The performance of at least one cardiac emergency response drill per year, including recognizing signs of sudden cardiac arrest and using the American Heart Association’s Chain of Survival: calling 9-1-1 and use of bystander CPR and AED until EMS arrive to provide advanced life support.
  • All athletic preparticipation screening completed with the Michigan High School Athletic Association (MHSAA) form (updated in 2010).

MI HEARTSafe School designation is awarded for a period of three school years.

For questions about MI HEARTSafe Schools Award Program and how to qualify and apply for MI HEARTSafe designation, contact Deb Duquette at 517-335-8286 or email [email protected].