Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
Balance
May 12, 2015
Recently, there has been a lot of sports talk banter, as well as texting, tweeting and blogging, about the preferred value that major college football coaches place on the multi-sport high school athletes during the recruiting process.
Ohio State’s Urban Meyer tweeted that 42 of his first 47 signed recruits at OSU were multi-sport high school athletes. Utah’s football coaching staff followed with a report that 37 of 47 players on their two-deep roster last season played at least two sports in high school. Other programs have produced similar statistics.
College coaches from coast to coast report a preference for high school athletes who have competed in multiple seasons and who have developed, for example, greater quickness and agility during wrestling or basketball season, or better speed during track season.
Against these preferences are the pressures of youth sports organizations which program year-round as well as the misguided impressions of parents who believe single-sport focus is essential to obtaining a college athletic scholarship. Escalating college costs add fuel. And sometimes nonfaculty high school coaches who are hired for a single sport overemphasize the single-sport experience in students’ lives.
Those who lead school sports know the score – the foolishness of chasing college financial aid on the playing field. The chances of getting any financial aid based on participation in a single sport – much less a full “scholarship” – are extremely low. It’s closer to a gamble than a good investment.
As is the case with so much in life, good balance is best.