Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
Seeding Thoughts
December 9, 2014
The 2014 MHSAA Update Meeting Opinion Poll asked for constituent attitudes about two ideas for seeding MHSAA tournaments; and each idea received support from approximately two-thirds of more than 500 survey respondents.
The slightly more popular idea is to seed at the highest level of team tournaments where all finalists are gathered in one place, as we do at present for the MHSAA Team Wrestling Tournament.
Nearly as popular is the idea to seed at the lowest or entry level of team tournaments, placing the best two teams of each of the geography-based entry level tournaments (usually the District level, sometimes the Regional level) on the top and bottom lines of the tournament bracket, followed by a blind draw to fill the other bracket lines.
There is nothing inherently good or bad about seeding. It’s possible that seeding is good for one sport, but not another. If it can be done without too much controversy and if it has the potential to increase crowds without increasing travel costs for schools and the MHSAA, then seeding may make sense.
The constituents involved in one sport may see value in seeding, while those in another sport may not. Different decisions have been made in boys lacrosse and girls lacrosse; the same may occur in softball vs. baseball, for example.
The route to seeding is through the MHSAA Classification Committee for general review and through each respective sport committee for detailed analysis and development of specific proposals to the Representative Council.