Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
Football Follies
October 7, 2014
Notice reached the MHSAA office of a so-called “2014 Michigan Youth Football Classic” that invites youth league teams to “a great weekend of youth tackle football.” For $450 per team, youth football teams will bang bodies for two days – Nov. 8 and 9 – with each team guaranteed at least three games. Three!
No level of football but this – for the youngest players who have the most vulnerable skulls – allows the idiocy of three games in a weekend. Most limit competition to a maximum of one game in a week!
In my opinion, this isn’t a football classic. It’s child abuse.
I wish the foolishness would stop there, but even an organization called USA Football seems to have lost its head. Initially and mostly with funding from the NFL, USA Football was focused on teaching youth football coaches and players safe blocking and tackling techniques. Good.
But now this pseudo-national governing body for amateur football is planning events for various age groups that will extend tackle football practices and games throughout what used to be an off-season. Multiple competitions in tackle football are scheduled for high school age players in January, February and July of 2015.
At a time when professional, college, school and Pop Warner football are all reducing contact during practices in-season, USA Football wants to expand the contact experience out of season. It makes about as much sense as three games in a weekend.