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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Interruptions

November 23, 2011

I know many of us crave the opportunity to work without distractions and to focus on a problem or project without interruptions.  It’s why I seek a week alone at my cottage to read, write and rehearse.  It’s my “sabbatical.”

But having said that about the significant benefits of solitude, I nevertheless must state that the sixth and final lesson in this series of blogs is this:  The job is the interruptions.

I brought this lesson to the MHSAA from previous employment and it resonates truer today than ever.

The job is the call from the athletic director, coach or official who has a question.  The job is the call from the superintendent, principal or parent with a concern.

The job is the knock on the door from another staff member with a difficult question from a constituent, or even a personal issue that’s important to them.

It’s often been when I’ve treated the call or knock as nuisance, given it inadequate time or attention, that the little interruption grew into a bigger problem.

The job is the interruptions.  If there were none, we wouldn’t be needed.  There would be no job.