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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
Second Half by MHSAA

In Search of a Quarterback

October 6, 2011

As America works and wanders its way through the messiness of choosing its presidential candidates, I look around for ones that I wish were available, and I find the choices quite limited and disappointing.  Seems I’ve always tended to favor those who were least electable.

One of those “losers” of years gone by was Jack Kemp who, ironic for the times we now live in, was considered a little too conservative for the national ticket.

Actually, Kemp – the former NFL quarterback, U.S. Congressman and Secretary of Housing and Urban Development under the first President Bush – appears more balanced and bright than any in the field of candidates the Republican Party will offer this time around.

Kemp’s platform circa 1992 was to be “optimistic, inclusive and ready for change.”  That was his personal style and his prescription for America.

I wish we’d have that choice today for quarterbacking our nation.

But regardless, his approach – “optimistic, inclusive and ready for change” – remains a perfect prescription for organizational leaders, including those who are responsible for schools and school sports.