Student-Centered Sports

November 1, 2013

We boldly, unapologetically and repeatedly state that interscholastic athletics are different than sports programs on any other level by any other sponsor – different because these programs are school-sponsored and, to an extent like no other, student-centered. But what does that really mean?

The easier to describe – school-sponsored – means that interscholastic athletics are conducted by schools themselves. They are administered under the auspices of boards of education, with responsibilities delegated to administrators, and then to coaches, who are closely supervised by those administrators under the broad policies and procedures approved by their local boards of education.

The more difficult to describe – student-centered – means that our orientation starts with students. We think first about how many we can include, not how many we exclude. We adopt rules not to be elite but to enhance the experience for students, knowing that the higher the standards we establish for eligibility and conduct, the greater the benefit to the students, their schools and the surrounding community.

In a student-centered program, thought is given not only to the students who want exceptions to rules, but also to the other students who would be displaced if those exceptions were made.

In a student-centered program, we consider the whole child and all the children.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates