Travel Bug
November 2, 2012
International trips for U.S. youth sports teams is a big business. Sometimes the target is school sports teams; and sometimes those schools and communities get foreign travel fever.
While I have nothing against international travel – in fact, it’s a hobby my wife and I enthusiastically share – I caution against international trips for teams or individual athletes.
Sometimes the competition is badly matched. Sometimes our teams encounter and are routed by another country’s “national team.” More often, our teams encounter poorly organized events and weak, thrown-together opposing teams and substandard venues. But that’s not the major concern here.
Several years ago, a Michigan community spent $23,000 to help send 20 baseball players from three of its high schools to participate overseas. That’s nice, but the school district didn’t have a junior high baseball program; and I wondered if the community fundraising might not have been used to provide new opportunities for more student-athletes.
About the same time, there was an effort to fund one basketball player from each of a league’s schools to compete in an international basketball tournament. The cost was $2,200 for each student; and again I wondered if those communities might not have uses for the money that could provide benefit to more student-athletes.
Why do we spend thousands on a few when the same amounts of money could restore or expand opportunities for many? Why do we focus on the fortunate few while the foundations of our programs rot through eliminated junior high programs and pay-for-play senior high programs?
No one can argue that some of these trips do some of our students some good. But do they offer enough good for the few at a time when many students aren’t being offered even the basic opportunities of interscholastic athletics?
Local leadership should say “No” to requests to support expensive international trips. There’s need for them to put more into the foundation of our programs and less into foreign travel.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.