We Need A Picture
December 18, 2012
One of our family traditions is to start and complete a new puzzle each Thanksgiving Day. This past year’s 1,000-piece project tested our guests’ perseverance and, technically, it wasn’t completed on Thanksgiving, but just after 1 a.m. on the next day with only two of the original 16 guests still on task.
As is customary, the cover of the box in which the puzzle came provided a picture of the finished work. Those working the puzzle kept passing the box top around to get closer looks at the specific portions of the puzzle that had their attention.
At one point my son mentioned how incredibly difficult it would be to complete a complicated puzzle without any picture.
Which caused me to consider that trying to solve any puzzle – any problem – is made almost impossibly difficult without a clear picture of what the solution should look like. To put together the pieces of the solution to a problem requires at least some vision of the solution.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.