Where are the Adults?
February 2, 2016
According to Jim Tucker, a certified financial planner and National Football League Players Association registered player financial advisor, writing for the Jan. 11-17 issue of Street & Smith’s Sports Business Journal: “... university presidents, trustees and athletic directors are failing at their job of upholding the ethical standards of their universities.” They exploit, rather than educate, the so-called “student-athlete.”
He asks the right questions: “Where are the adults at our colleges and universities? Where are the adults to say no to football games on a day other than Saturday? Where are the adults to say no to athletic conferences that crisscross the country? Or adults to say no to a 35-plus-game college basketball season with excessive travel and missed class time?”
Behind the glitz and glamor of major college athletics is a program without, it appears, any rudder but the pursuit of more revenue, and less and less relationship to the educational mission of the sponsoring institutions.
I wouldn’t care about this. Except that the best predictor of what may go wrong in school sports is a look at what already has gone awry in college sports.
Those who pressure school sports to copy the college or AAU model miss the lessons that are all around us. We do not have to make the same mistakes.
Investments
July 9, 2014
Bristling from criticism that our associations are money-grabbing exploiters of children, my counterpart from Colorado said, “If we were running our programs just to make money, we would do very many things very differently.” I knew exactly what he meant.
Because we care about the health and welfare of students, because we mean what we say that the athletic program needs to maximize the ways it enhances the school experience while minimizing academic conflicts, and because we try to model our claim that no sport is a minor sport when it comes to its potential to teach young people life lessons, we operate our programs in ways that make promoters, marketers and business entrepreneurs laugh, cry or cringe.
If money were the only object, we would seed teams and select sites to assure the teams that attracted the most spectators had the best chance to advance in our tournaments, regardless of the travel for any team or its fan base. If money were the only object, we would never schedule two tournaments to overlap and compete for public attention, much less tolerate three or four overlapping events. If money were the only object, we would allow signage like NASCAR events and promotions like minor league baseball games.
Those approaches to event sponsorship are not wrong; they’re just not right for us. And we will live with the consequences of our belief system.
During the 2012-13 school year, 438 of the MHSAA’s 2,097 District, Regional and Final tournaments lost money. Not a single site in golf, skiing or tennis made a single penny. Over 17 percent of all other sites brought in less revenue than the direct expenses incurred at the site. In no sport did every District, Regional and Final site have revenue in excess of direct expenses.
In fact, in only three sports – boys and girls basketball and football – is revenue so much greater than direct expenses overall that it helps to pay for all the other tournaments in which the MHSAA invests.
That’s right: invests. When we present our budget to our board, we talk about the MHSAA’s investment in providing tournament opportunities in all those sports and all those places that cannot sustain the cost of those events on their own.