Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
Inner Life
November 25, 2016
Good reading here from Jody Redman, Associate Director of the Minnesota State High School League:
“The goal of interscholastic and youth sports is not to prepare students for a college scholarship or some professional career. It just doesn’t happen that often.
“Seventy-eight percent of youth who play sport will quit by the age of 12 because it just isn’t fun anymore and 97 percent of the students who go on to play at the high school level will have a terminal experience when they graduate. They will no longer play organized sports as they have throughout their youth experience.
“So what’s the point? Why do we play?
“We play to develop students into people with sound moral character that will prepare them for a life that recognizes the humanity of others, that is rich with empathy and compassion and develops in them the moral courage to stand up for what is right. When we only focus on physical skills and accomplishments we don’t give them the skills that will help them over the course of their lifetime, skills that will make the world a better place. We give them very little that has any real inherent value.
“It is time to give sports back to the children who play them. To focus on the true purpose of sports in our children’s lives. For this to happen, we have to establish a clear path, one that defines purpose, promotes values that are important to students and their community and defines success beyond winning.
“When we define success by the holistic development of our children into moral adults of character and compassion, then sports will regain its proper place in our families, schools and communities and most importantly, for the children who play them.”