The Work I Want

December 22, 2015

I am long past the point of working because I have to. I work because I want to.

  • Because I’m lucky to work with co-workers I enjoy and a board I care about and whose members care about me.
  • Because I’m blessed to have work with a mission beyond the bottom line;
  • Because I see needs that I feel qualified to fill very well;
  • And, I’m equally certain, because I have needs that this work fulfills.

On some days or for some tasks, my passion is not great; but on most days and for most responsibilities I have, my passion is as great as ever. And it has never been greater for what I care about most. And that is to hold school sports accountable to ...

  • Pursue programs, policies and procedures that emphasize local opportunities for large numbers of students in a healthy, respectful, educational environment; and
  • Resist pressures to copy the elitism and commercialism of non-school programs.

There are more than enough people advocating that “anything goes.” My voice argues, “Not so fast.” I would much rather see school sports tackle a half-dozen difficult health and safety issues than spend a half-minute debating national travel and tournaments. The former needs all the passion we can generate; the latter has nothing whatsoever to do with the moral imperatives of school sports, and wastes our precious time.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.