The Changing Face(book?) of Coaching
March 26, 2013
By Rob Kaminski
MHSAA benchmarks editor
From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?
With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.
Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.
Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.
Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.
“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”
In more “visual” sports such as competitive cheer, online video is now essential.
“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.
In some cases, coaches are taking the lead on such initiatives.
“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”
Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.
“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers. These programs have also replaced nights spent inputting data and record-keeping. I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”
With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.
“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But, the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”
It also might even take some of the fun out of the actual competition.
“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out. Now I have most meets scored within 10 points the day before we arrive.”
At times, such advance information also can lead to overconfidence heading into competition.
“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”
Another side effect is the indirect push to play beyond high school.
“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”
The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.
It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.
Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.
It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.
“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes. We stress that the texting only be for necessary things, and the parents are to give permission.”
Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.
“By rule, our players aren’t allowed to bring electronic devices to the court with them. We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”
PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving.
Martin Brings LA Marathon Championship Experience Home as Jackson High Coach
By
Doug Donnelly
Special for MHSAA.com
April 23, 2026
Nathan Martin has the best possible example a coach can give when it comes to the old phrase, “It’s never over, until it’s over.”
Last month, the Jackson cross country head coach and track assistant captured national attention when he miraculously came from behind to win the Los Angeles Marathon.
The winning margin was one hundredth (0.01) of a second.
“I didn’t really know if I won,” said Martin. “I tried not to get too emotional or celebrate too much. Then people around me started confirming it.”
Martin, 36, was running his race when, with about five miles to go, he had a surge and passed the pack he was with to get comfortably into second place.
“There was only one guy to catch at that point; he was so far ahead,” Martin said. “I couldn’t even see him. At that point, it was like, ‘Okay, let’s push, let’s finish, be strong, and all that kind of stuff.”
Slowly, the leader came into focus.
“Within the last mile, I’d say, he came into view,” Martin said. “By 800 meters to go I thought I had a serious shot to try and win.
“I made one final surge. That last 800 was super painful. I was thinking to myself maybe I’ll catch him, maybe I won’t, but I definitely wanted to make sure I crossed that finish line with no regrets, knowing I left everything out there.”
As he and the leader, Michael Kimani Kamau of Kenya, approached the finish, the crowed braced for the finish.
“It was the last 50 to 80 meters where the true opportunity to win presented itself and I took full advantage of it,” Martin said. “When I crossed the line, it was so close. I was trying to hold back the excitement and emotions and all of that kind of stuff. People started confirming it, and it was surreal. I just started absorbing the moment and everything going on.”
He credits his own coach, James McCurdy, with preparing him with everything from the right nutrition to handling the Los Angeles heat to the running strategy.”
“It was painful, but I still had something left in the tank,” he said. “If the race would have been a couple miles longer, I would have been okay (to finish).”
Martin finished with a personal best time of 2 hours, 11 minutes, 16.5 seconds. It was the closest finish in LA Marathon history.
“It was pretty special,” Martin said.
Martin was born in Chicago Heights, Ill., and moved with his family to Three Rivers before he started school. He began running in middle school and competed throughout high school. He ran the mile in high school and the 5K in college.
“I had a lot of success in my running journey,” he said. “Eventually, my coach thought I had what it takes to run a marathon.”
It wanted until late in his college career at Spring Arbor University that Martin ran his first marathon. He was 23.
“I won the 10K, then 36 hours later I won the marathon,” he said. “My coach was like, ‘Okay, you need to do this.’”
Martin is now a professional runner and has sponsors. He was at the Boston Marathon on Monday making appearances and connecting with people in the running community.
After college he began substitute teaching while trying to advance his running career. That’s when he launched his coaching career.
“There was a year where I was substitute teaching and going to races to try and place well,” he said. “By year two or three, I was coaching and I’ve continued that on.”
Martin said coaching is rewarding, “Especially seeing a kid overcome some kind of challenge.
“It’s being able to use my experiences to give back,” he added. “I want to help kids along their running journey. Even if they don’t become a big-time runner, I hope the types of lessons they learn, they can apply in life.
“Just see them be able to fight through something makes me feel like I am making a positive impact in the world.”
Martin has run fewer than 20 marathons in his life. “If you are training at an insanely high level, you usually look at doing one, maybe two or three a year,” he said.
He has taken some time away from marathon training recently as he’s made several national appearances.
And an assistant at Jackson this year, he said he’s noticed a buzz around the distance runners.
“There’s way more interest in distance running,” he said. “Normally they give me my two minutes of fame, then they are back to being high school students. This has been different. They’ve made me feel like definitely I’ve done something.”
He will begin ramping up his training and plans on competing in a half marathon soon, then has set his sights on either the New York or Chicago Marathon.
“It’s been pretty cool,” he said of the running community in Jackson. “They’ve been showing me a lot of love, and they are super proud. If I did Chicago, I imagine I would get a chunk of people down to watch. I’ve had so many people supporting me. It’s a really good feeling.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Nathan Martin, middle with clipboard, coaches his Jackson distance runners. (Middle) Martin poses for a photo with a community award he received from the school. (Photos courtesy of Nathan Martin.)