The Changing Face(book?) of Coaching

March 26, 2013

By Rob Kaminski
MHSAA benchmarks editor

From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?

With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.

Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.

Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.

Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.

“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”

In more “visual” sports such as competitive cheer, online video is now essential.

“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.

In some cases, coaches are taking the lead on such initiatives.

“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”

Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.

“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers.  These programs have also replaced nights spent inputting data and record-keeping.  I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”

With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.

“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But,  the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”

It also might even take some of the fun out of the actual competition.

“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out.  Now I have most meets scored within 10 points the day before we arrive.”

At times, such advance information also can lead to overconfidence heading into competition.

“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”

Another side effect is the indirect push to play beyond high school.

“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”

The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.

It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.

Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.

It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.

“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes.  We stress that the texting only be for necessary things, and the parents are to give permission.”

Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.

“By rule, our  players aren’t allowed to bring electronic devices to the court with them.  We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”

PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving. 

Shores Star Walker Continues Drive for Hoops Greatness as College Coach

By Scott DeCamp
Special for MHSAA.com

August 8, 2024

NORTON SHORES — Dribbling, passing, and shooting are prerequisites for basketball players, and Muskegon Mona Shores alumna Jordan Walker did them quite well.

Made In Michigan and Michigan Army National Guard logosBut for Walker, determination has been perhaps her most important trait.

It helped her win the Michigan Miss Basketball Award during her senior season in 2017 after suffering an ACL injury prior to her junior year with the Sailors. It’s also allowed her to continue an ascent in the basketball world.

Time-management habits and prioritization have been instilled in all three of Jarvis and Danielle Walker’s three children.

“There’s a special drive with these (Walker) kids,” said Brad Kurth, who was Jasmyn and Jordan Walker’s basketball coach at Mona Shores.

Jordan Walker earned two master’s degrees over six years of college while juggling the demands of being a Division I basketball player at Western Michigan University and University of Tennessee. The 25-year-old’s playing days appear to be finished, but she’s still pursuing her basketball dreams as an assistant coach at the D-I level. 

Walker spent the 2023-24 season as a first-year assistant at Mercer University. This March, Mercer head coach Susie Gardner announced her resignation, meaning Walker had to seek opportunities elsewhere.

In typical Walker fashion, she landed on her feet, and it didn’t take long. In May, she was hired as an assistant coach at Jacksonville University. Her responsibilities include player development with point guards, academics, community service, and housing.

“(The Mercer position) kind of fit exactly where I was at perfectly,” Walker said during a break while on the road recruiting for Jacksonville recently. “I was really thankful for that opportunity and thankful for my circle and my village thinking of me at that time and putting my name out there because it honestly was the perfect situation for me.

“At the Final Four, you meet people and you meet a lot of coaches and you network, you build relationships. There was one coach I saw on the road a ton throughout the year and I saw at the Final Four and he knew the situation. At that point, (Jacksonville) didn’t have any openings, and later on it opened up and they gave me a call. At that point, it was getting to the interview and what the position holds and what it would look like. Again, it was another situation that was perfect for where I was at in life and what I wanted to do and the path that I’m on, so it was another no-brainer for me to head to Jacksonville.”

At Mona Shores, the 5-foot-7 guard broke the school’s all-time scoring record — one that stood 22 years — with 1,365 points. During her Miss Basketball season, Walker averaged 22.1 points, 8.5 rebounds, and 5.5 assists per game.

At the collegiate level, Walker amassed more than 1,300 points, 700 rebounds, and 400 assists. In two seasons with WMU (she lost one season with another ACL injury), she started 54 of 64 games and averaged 11.8 points, 4.9 rebounds, 2.2 assists, and 1.8 steals. As a graduate transfer at Tennessee, she started 77 of 96 games and averaged 6.3 points, 4.1 rebounds, 3.0 assists, and 1.1 steals while helping the Lady Vols reach the NCAA Tournament three times.

Walker makes her move toward the basket during a game her senior season at Muskegon Mona Shores. According to Walker, the foundation for her success began in the home and in the Mona Shores school community.

“Honestly, my memories with Mona Shores I truly cherish because it’s such a special time, a special place. Playing high school ball, I tell people AAU and high school ball is some of the most fun times that you’ll have playing. Obviously, I enjoyed my college time as well — I did six years,” she quipped. “But I definitely enjoyed my time at Mona Shores. Just the people that were there because it was a truly special place. 

“Again, I talk about the village a lot because it does take that and (the) Mona Shores community, they really just poured into me and supported (me) and that’s something that I was always grateful for. Especially my head coach there, Brad Kurth. He did an amazing job with us and preparing us, not only for the games in high school but for the next level as well as far as player development and scouts and going over stuff like that so when I got to college, it wasn’t my first time seeing a scout, it wasn’t my first time doing a film study. Those things I always take with me.”

Of course, with the Walker family, it’s always been books before basketball.

While at Mona Shores, Jordan Walker served on the MHSAA’s Student Advisory Council and earned one of the prestigious MHSAA/Farm Bureau Insurance Scholar-Athlete Awards as a senior; only 32 honorees are selected annually. Walker earned her bachelor’s degree in political science and minor in communications from WMU in 2020, taking only three years. At Tennessee, she completed her first master’s degree in 2022 in business administration (MBA) with a concentration in entrepreneurship and innovation; she finished her second master’s degree in 2023 in the Agricultural Leadership, Education and Communications (ALEC) Department with a concentration on name, image, and likeness (NIL) and women’s leadership.

When Walker suffered the ACL injury at WMU, which sidelined her for a year, it allowed her to get ahead in the classroom. She had 19- and 20-credit semesters that year. In her third and final year at WMU, she was taking 21 credits in a semester.

“Academics in our house was nothing to play around with,” Walker said. “If you didn’t have your academics right — in the summer, if you didn’t finish your workbooks, if you didn’t read your books, you were not playing basketball. Academics were a big thing, and I thank my parents for that because they instilled that at a young age.

“It came down to time management, which kind of goes back to what I was saying about the foundation of your high school and what you do in high school and the habits that you form because that’s ultimately going to carry you throughout college. Of course, you can tweak it and gain new things, but I think Mona Shores did a great job of setting me up academically so that when I got to college, some of the courses that I took, I was able to comprehend at that level and take multiple classes and high-credit semesters and be able to graduate early, which led to me being able to get my (two) master’s (degrees).”

All three of the Walker siblings continue to achieve at a high level on and off the court.

Jasmyn Walker, the eldest of the siblings, was a first-team all-stater at Mona Shores and a Division I basketball player at Valparaiso and Western Michigan. She is in her first season as an assistant coach at George Washington University after previous stops at Purdue-Fort Wayne, Butler, Ferris State and Davenport.

Jordan Walker, middle, takes a photo with sister Jasmyn and brother Jarvis. Jarvis Walker II, the youngest of the siblings, was a first-team all-stater at Muskegon High School and is a graduate student playing basketball for Indiana University-Indianapolis after starting his collegiate career at Purdue-Fort Wayne.

The Walker siblings are each other’s biggest fans.

“I’m immensely proud of them,” Jasmyn Walker said. “Jordy and Jay have gone above and beyond to reach their goals. I’ve seen the work they’ve put in, the time invested, and sometimes the lows that come with chasing dreams. They’ve pushed themselves at every turn.”

Jarvis Walker II said that sister Jordan is somebody who will “figure it out no matter the circumstances.”

He believes that each stop along her journey has afforded her great experience and deeper knowledge that will benefit her not only in basketball but in life.

“Grind, grind, grind — she is one of the hardest-working people I know,” he said about his sister. “It has motivated me to be better in every aspect of life from school to basketball and day-to-day interactions and how I go about certain things.”

In many respects, Kurth feels like a proud papa to the Walkers as he’s coached Jasmyn and Jordan and has spent countless hours around the family.

“All three of the kids — I mean, Jarvis, Jordan, and Jasmyn — I could never be prouder of a group of kids,” Kurth said. “You talk about the full package: Basketball is one part, but every single one of them shows academic excellence, every single one of them shows extreme character. Those are things that are timeless. Basketball is a young person’s sport. Coaching you can do a long time, but your playing days are limited. I think I’ve seen a lot of kids sacrifice everything, including their character, including their academics, to do basketball and they shouldn’t. Character should be at the top. These three kids, it’s just matchless.”

Included in Jordan Walker’s long resume is her active participation in leadership programs such as “So You Want To Be a Coach” and “Above the Rim Summit.”

Walker aspires to be a collegiate head coach. She’s doing all she can to keep climbing that ladder.

With her second master’s degree specializing in NIL and that being such a large part of college athletics now, she appears to have a leg up on her competition.

“NIL can look like a bunch of different things, and I think that when choosing a school and what that looks like, make sure that outside of NIL it meets all of your expectations,” Walker said. “Money and brand deals and all of that may look enticing, but still don’t fall on your standards of what your program you want to have has. 

“It’s the academics, and if they have your major, and it’s the culture and it’s your relationships with your coaches and your teammates. Make those be your tops and NIL be a plus. I think that that’s the biggest thing.”

2024 Made In Michigan

August 6: MCC's Glover Fills Key Role as Athletic Trainer for Super Bowl Champions - Read
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July 30: After Successful 'Sequel,' Suttons Bay's Hursey Embarking on Next Chapter - Read
July 24: 
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July 22: 
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July 17: 
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July 11: 
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July 10: 
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June 28:
 E-TC's Witt Bulldozing Path from Small Town to Football's Biggest Stage - Read

PHOTOS (Top) At left, Jordan Walker stands with her class on the Breslin Center floor during the 2017 MHSAA/Farm Bureau Scholar-Athlete Awards ceremony, and at right in 2023 after receiving her second master's degree from University of Tennessee. (Middle) Walker makes her move toward the basket during a game her senior season at Muskegon Mona Shores. (Below) Jordan Walker, middle, takes a photo with sister Jasmyn and brother Jarvis. (Graduation and family photos courtesy of the Walker family; Mona Shores basketball photo by Tim Reilly.)