The Changing Face(book?) of Coaching
March 26, 2013
By Rob Kaminski
MHSAA benchmarks editor
From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?
With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.
Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.
Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.
Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.
“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”
In more “visual” sports such as competitive cheer, online video is now essential.
“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.
In some cases, coaches are taking the lead on such initiatives.
“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”
Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.
“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers. These programs have also replaced nights spent inputting data and record-keeping. I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”
With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.
“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But, the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”
It also might even take some of the fun out of the actual competition.
“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out. Now I have most meets scored within 10 points the day before we arrive.”
At times, such advance information also can lead to overconfidence heading into competition.
“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”
Another side effect is the indirect push to play beyond high school.
“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”
The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.
It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.
Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.
It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.
“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes. We stress that the texting only be for necessary things, and the parents are to give permission.”
Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.
“By rule, our players aren’t allowed to bring electronic devices to the court with them. We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”
PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving.
'Scott Hancock Court' Celebrates JV Coach's 50 Years Building Up Cheboygan Hoops
By
Tom Spencer
Special for MHSAA.com
December 19, 2025
It’s been a remarkable season so far for the Cheboygan boys basketball players and coaches.
The undefeated varsity Chiefs are looking ahead to the new calendar year and their next opponent, Northern Shores Conference rival Elk Rapids. They also have the District tournament they’ll be hosting in February in their sights.
But Scott Hancock is already looking ahead to the classes of 2035, 2036, 2037 and 2038. And nobody can blame him.
Hancock, a 1976 graduate of Cheboygan, has no intentions of ending his coaching career soon. He’d like to make it long enough to coach his youngest grandson Lincoln Hancock, who is already playing youth basketball in Cheboygan.
And while the Chiefs are finding success this year with the foundation Hancock helped build, the veteran coach can’t help but dream about his youngest grandson playing at Cheboygan High School.
“As a kindergartner he’s in Saturday basketball, and he loves the game,” Hancock said. “God willing, I plan to be there for him.”
Hancock is his 50th season in Cheboygan program. He enjoyed the opportunity to coach his two sons Nick and Brian, both school record holders. He’s also enjoyed coaching his grandson, Landon Gahn, the Chiefs’ junior point guard. Gahn played junior varsity for Hancock his freshman year and moved up to the varsity his sophomore season.
All but two of Hancock’s season were spent as the JV coach. He took the varsity job on an interim basis when current Cheboygan varsity coach, Jason Friday, was playing for the Chiefs in the late 1990s.
On Dec. 9, the Chiefs officially named their home court the Scott Hancock Court. His family was on hand as well as current and former Northern Michigan coaches.
Hancock’s JV team lost that night to Alpena in overtime. The score was 50-50 when the fourth quarter buzzer sounded.
“Looking back, we should have just called the game at the end of regulation,” Hancock admitted. “I got a bunch of great kids this year. and it was a tough loss because it was an overtime loss.”
It was the only loss the Chiefs’ JV team has encountered so far this year. But wins and losses are not the focus of Hancock’s level of the program.
“I don't get too carried away with the wins and losses — I know what I'm there for,” Hancock explained. “I'm there to teach the kids to get them ready for the varsity.”
Hancock is considered by many to be the best coach in Cheboygan history. No counter argument can be found among the current varsity players and their head coach.
“He's the best coach that I've ever had — no bias because he's my grandfather,” acknowledged Gahn, who was found cheering from the bench as the Chiefs secured the victory earlier this week at Kingsley. “He teaches everything about basketball, but he doesn't really preach as much as he demonstrates being a good person. Just looking at him and what he does every day, you can just tell he's the guy that's doing everything right, even though nobody's watching.”
Senior Carson Kiefer helped lead the way for Cheboygan's varsity at Kingsley. He scored 12 points, with two 3-pointers. Kiefer credits Hancock for helping him improve his confidence on the court.
“I think he cares more about the person individually outside of sports,” said Kiefer, who is averaging 16 points per game. “It's fitting that he's a JV basketball coach, helping build players’ skills and confidence.”
Kiefer’s twin brother, Andrew, singled out Hancock’s commitment to the school.
“He's not just a school figure,” said Andrew Kiefer, who is averaging just under 12 points per game. “He is not just the coach. He is a community guy all-around.”
The Chiefs varsity is getting strong contributions from their juniors this season. Nolan Schley is averaging 12 points per game, and he’s second on the team in rebounding. And Gavin Smith is leading the team in rebounds and assists, collecting almost 10 boards and four dishes per game.
The Kiefers, Smith and Schley are part of the reason Friday is not surprised by the 6-0 start and seeking a District title for the first time since 2015. The last time Cheboygan won a conference championship was 2020, playing in the Straits Area Conference during Friday’s first season as boys head coach after previously coaching the girls varsity.
“We knew that our junior and senior classes had some talent in there,” Friday noted. “The boys really want to win a District championship, as well as a conference championship. The boys put a ton of time in the offseason to do everything they can to get over that hump and get both a conference and District championship.”
Cheboygan will host a Division 2 District tournament this season after falling 50-48 in last year’s Division 3 District Final – also at home. The Chiefs face a field including league foes Grayling, Kalkaska and Kingsley as well as Ogemaw Heights and Sault Ste. Marie. Cheboygan topped the Sault 67-43 earlier this year and will play a home-and-home series with Grayling in January.
For now, though, the Chiefs are thinking only about Elk Rapids. Cheboygan started 7-0 last year before falling to the Elks to start the new year.
“We're approaching 7-0 again, so having them coming up here on the schedule, we’re definitely going to be practicing a little harder and watching maybe a little more film and just preparing for the game more seriously,” Gahn said. “Coach Friday was saying last year that he can't remember the last time the team started off 8-0, and it was our eighth game that we lost to Elks. So we're hoping to beat them next time we play.”
The court naming did not come as a surprise to Hancock. He was informed in a meeting with Marty Mix, Cheboygan principal. He thought he had some papers to sign and was surprised his family was waiting in the office.
“He was completely shocked, and Coach Hancock doesn't like attention,” said Friday, who is also the school’s athletic director and was in the notification meeting. “Scott always likes to be in the background, and he handled it quite well.”
And while his signature was placed on the court opening day this year, he points out the Hancock legacy started way before him.
“I'm more proud of the Hancock name on there more than the Scott part of it,” said Hancock, who also serves as the city’s as the parks and recreation director. “Believe me, my dad was a Chief through and through. He passed in 2006. I know he was there in spirit with us looking down.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS (Top) Longtime Cheboygan boys basketball JV coach Scott Hancock sends Andrew Kiefer (34) onto the floor during introductions before a game against Kingsley. (Middle) The Hancock family takes a photo with Scott’s newly-added signature on the floor. From left: Landon Gahn, Brian Hancock, Olwyn Hancock, Scott Hancock, Marjean Hancock, Lincoln Hancock and Nick Hancock. (Below) Scott Hancock shakes hands with Kingsley assistant coach Steve Acre. (Family photo courtesy of Chris Murdick. Other photos by Tom Spencer.)