The Changing Face(book?) of Coaching

March 26, 2013

By Rob Kaminski
MHSAA benchmarks editor

From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?

With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.

Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.

Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.

Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.

“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”

In more “visual” sports such as competitive cheer, online video is now essential.

“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.

In some cases, coaches are taking the lead on such initiatives.

“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”

Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.

“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers.  These programs have also replaced nights spent inputting data and record-keeping.  I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”

With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.

“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But,  the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”

It also might even take some of the fun out of the actual competition.

“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out.  Now I have most meets scored within 10 points the day before we arrive.”

At times, such advance information also can lead to overconfidence heading into competition.

“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”

Another side effect is the indirect push to play beyond high school.

“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”

The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.

It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.

Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.

It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.

“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes.  We stress that the texting only be for necessary things, and the parents are to give permission.”

Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.

“By rule, our  players aren’t allowed to bring electronic devices to the court with them.  We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”

PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving. 

Competitive Fire Always Burning as Wayland's Ritz Climbs All-Time Coaching Wins List

By Steve Vedder
Special for MHSAA.com

May 9, 2025

WAYLAND – Cheri Ritz will never have to be nudged out of coaching.

After more than 40 extraordinary years as a high school softball coach, when the moment to step aside finally comes, Ritz will recognize it's time to move along.

All she'll have to do is check the progress of her latest Wayland softball team.

That's the yardstick Ritz has for herself in determining how much longer she'll coach. When the program's phenomenal success starts to wane, Ritz said she will know it's time to retire.

Ritz entered this season 10th on the MHSAA's all-time wins list with a 1,037-275 record. But when numbers like 23 Ottawa-Kent Conference Gold titles, 34 District and Regional championships, five Semifinals appearances and Division 2 Finals titles in 2006 and 2015 become a distant memory, Ritz said she'll know it's time to hang up her green and white jersey.

"It means I don't think I'll be doing my job," she said. "It means I'm out and it's time for someone else to take over. If I ever get there, it means I'm not doing my job. It's like when I can't pitch batting practice, I'm done."

That time, however, seems a faint light on the horizon. Wayland has won 41 of its last 52 games over the last two seasons, four straight conference titles and 14 over the last 17 years.

Those type of numbers – and Ritz's desire to continue coaching – fall in line with what makes her tick as a coach: competition. Whether it’s a weekly pickleball game in Hudsonville or throwing a frisbee or playing ping pong at family gatherings, Ritz is in it to win. Period.

Ritz shows off her first Division 2 title team.It's non-negotiable with her. If a score is kept, Ritz said there's only one side of the ledger to be on.

Still, when she's pressed, Ritz – who took over at Wayland after serving as head coach at Middleville Thornapple Kellogg from 1987-94 and also coached at East Grand Rapids – will admit she has probably changed from her first two years at Wayland when the team managed just a combined 29-34 record with fourth and fifth-place conference finishes. It wasn't until the third season when the team went 31-6, and 14-1 in the conference, that Ritz first tasted success.

While the competitive drive hasn't waned, Ritz does believe her coaching philosophy has been, well ... altered. Whether it's a love of teaching, growing relationships with other coaches, attending national and local conferences, running summer softball leagues and three annual clinics, offering optional Sunday hitting practices or trying to win games, Ritz still has a fire for all.

Winning is still priority No. 1, but her appreciation of what else softball means to her has only deepened over the years.

"As a coach I wanted to be successful, but I'm probably more transformational now," she said. "Do I say this will be my last year? Maybe. But I still like being a part of it all. I like molding players into a great team and better people."

The success at Wayland is no accident. Only three coaches ahead of her on the statewide all-time wins list have a higher winning percentage (.790) than Ritz. That comes from her not only having a pulse on what's happening in softball in the Wayland area, but also in the surrounding communities.

As director of middle school athletics, Ritz has a handle on upcoming talent. She also runs an offseason league in Moline, holds four-person workouts in the winter and conducts clinics in the spring, summer and fall. Combine that with a program that teaches fundamentals and it's no wonder only Hudsonville's Tom Vruggink (1,197) has won more games among West Michigan softball coaches.

"We work hard on fundamentals," said Ritz, who played softball at Michigan State from 1978-81. "(Teaching) is still fun for me, and being around like-minded people. I want the best for our program and the kids."

Like many successful coaches, it's tough to pin down Ritz on her favorite moments at Wayland. Her teams have won at least 30 games 20 times, including a trio of 40-win campaigns. There was her winningest season with a 42-2 mark in 2014. Then there are the 43 collegians she's coached, including five who went on to play at Michigan, Michigan State and Central Michigan.

But probably topping the list are the two championship teams – the 2006 team finished 41-3, and the 2015 title winner featured five future college ballplayers. Not only did both teams feature superior talent, both had to overcome substantial off-field difficulties. Ritz said it's a credit to the players that they played up to lofty expectations amid problems that could have wrecked many clubs.

Ritz presents the championship trophy to her 2015 Finals winner. Whether it's those two teams or others she's coached, Ritz, whose ambition includes writing a book on why coaches are successful, said the goal for Wayland players is clearly spelled out during her annual three-hour postseason banquet. Ritz said what constitutes the program's philosophy is clear to any prospective player or coach who has attended:

Any player on the roster can be expected to be pushed – and if that's not possible, they should consider alternative activities.

While that may be harder for parents to accept in today's society, Ritz said it's still the cornerstone of the Wildcats program.

"They know my philosophy and what I put in and what I expect from the kids," she said. "It is probably a lazier society today, so you have to push a little harder. But winning is fun."

Ritz said her philosophy of teaching fundamentals combined with her competitive drive and trying to do what's best for players was tested years ago when she was coaching tennis in the fall. She glanced at the nearby football field where a coach was screaming at a player over an apparent lack of effort. Ritz went home, researched how that program had recently fared, and saw less-than-mediocre numbers. The scene made Ritz reevaluate how she ran her own program.

"I see other coaches and talk like that isn't going to get it done," she said. "I am a coach watcher, and I didn't like what I saw."

Ritz said while high school athletics have changed over the years, her love of the game hasn't faltered. She's still flattered when an opposing coach praises her team not necessarily for how well it plays, but for the classy way players handle themselves. Ritz loves hearing stories about how former players have succeeded and what playing softball at Wayland meant to them.

Another reason why Ritz’ coaching conclusion doesn't seem close is how she approaches games versus practice. Ritz said she still gets the same thrill in talking about one of her past 40-win seasons versus a 2025 club that features nine of 11 players clubbing the ball over a 227-foot fence on the first day of outdoor practice.

"My love of the game is still the same," she said. "I still get excited about practices. I tell the girls I like to win practices and they like to win games."

PHOTOS (Top) Wayland softball coach Cheri Ritz works with Laney Wolf – also an all-state swimmer – on bunting during practice this spring. (Middle) Ritz shows off her first Division 2 title team. (Below) Ritz presents the championship trophy to her 2015 Finals winner. (Top and middle photos by Steve Vedder.)