The Changing Face(book?) of Coaching
March 26, 2013
By Rob Kaminski
MHSAA benchmarks editor
From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?
With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.
Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.
Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.
Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.
“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”
In more “visual” sports such as competitive cheer, online video is now essential.
“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.
In some cases, coaches are taking the lead on such initiatives.
“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”
Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.
“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers. These programs have also replaced nights spent inputting data and record-keeping. I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”
With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.
“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But, the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”
It also might even take some of the fun out of the actual competition.
“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out. Now I have most meets scored within 10 points the day before we arrive.”
At times, such advance information also can lead to overconfidence heading into competition.
“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”
Another side effect is the indirect push to play beyond high school.
“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”
The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.
It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.
Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.
It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.
“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes. We stress that the texting only be for necessary things, and the parents are to give permission.”
Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.
“By rule, our players aren’t allowed to bring electronic devices to the court with them. We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”
PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving.
Bedford Follows Mifsud's Hall-of-Fame Formula to 7-0 Start, SEC Red Title Game
By
Doug Donnelly
Special for MHSAA.com
October 15, 2026
The rumors of Dave Mifsud living across the street from Temperance Bedford High School or being able to see the school from his kitchen window are greatly exaggerated.
Mifsud, in his first year coaching the Kicking Mules, actually lives about five minutes from the stadium. And, no, he can’t see the glow from the Friday night stadium lights from his house.
All joking aside, Mifsud may have found the perfect spot to continue his hall of fame career. After stops at Dearborn, Parma Western, Monroe and Brownstown Woodhaven, Mifsud took over the Bedford program in January and has the Mules off to a remarkable 7-0 start heading into Friday night’s Southeastern Conference showdown with powerhouse Saline.
“I feel like I'm at home right now,” Mifsud said this week. “I feel working and coaching at Bedford, being around this community, I feel like I'm at home.”
The funny part is, he wasn’t looking for one.
Mifsud said he moved to Temperance about five years ago to be closer to his son and three grandchildren in Toledo. He became the head coach at Brownstown Woodhaven and thought he had found his last coaching stop.
“When I took the Woodhaven job, I said, ‘This is it – I’m not going to change jobs again.’ But I put a disclaimer on there – and that was unless the Bedford job opened up.”
This past offseason, it did.
Mifsud said the distance driving to and from Woodhaven was the difference.
“I was driving 39 miles each way to work and spending an awful lot of time in the car,” he said. “I didn’t get to enjoy as many community events as I wanted to be involved in, even just going to basketball games or baseball games and things like that. It was just too far from home. So, this job was definitely a big attraction to me.”
He was hired.
By no means was he taking over a bad program. Quite the opposite. Bedford has been a perennial playoff team – they’ve qualified 14 times since 2009 – and contended among the top half of the SEC Red most of those years.
When Mifsud arrived, however, he had a blank slate. He had to bring in an almost entirely new football staff, overhaul the offense, and create a new-look defense.
“I spent hours and hours and lots of late, late nights interviewing coaching candidates,” he said. “I didn’t really know any of them ahead of time. There was one coach, Sean Stephens, that I had met and talked to a couple of times, but really, I didn’t know any of them.
“The foundation was, the thing that I started off explaining to each and every one of them, was my philosophy and what my goals were and where I was coming from. I wanted them to know how we were going to treat the kids and treat the program.”
Football, he said, teaches great life skills and life lessons.
“Our No. 1 goal is for the kids to have the best memories and the most positive memories from their high school days as being part of the football program,” he said.
He hired coaches from Toledo and the Downriver area, a former Bedford player and one coach who was on a previous Bedford staff. He named a football operations coordinator to handle things like media requests and statistics.
The offense, he said, is a combination of all of the offenses he’s run over the years while building a solid resume at Dearborn and Parma Western.
“We adapted and evolved a little,” he said. “I think we’ve cleaned up some of the things we were doing at Woodhaven.
His defense was constructed with the help of Mike Parker, who had coached at Toledo Whitmer, one of the largest schools in northwest Ohio.
The formula has worked wonders. The 7-0 start is something even Mifsud didn’t see coming.
“Going into it, of course you have high hopes,” he said. “I feel like there was the hope or possibility of being 7-0, but there was also this reality that we could be 3-4 or 4-3. You just don’t know how games are going to play out and how kids are going to respond.”
The biggest win was probably the first, a 20-13 victory over Sterling Heights Stevenson.
“The kids played their hearts out that game, and a really great win,” he said.
What’s followed have been six more in much the same fashion.
“We’ve continued on with the thinking that we just need to go 1-0 each week,” he said. “We’ve had to battle and compete in each game.”
Not only did Mifsud have to create a new coaching staff, but few of last season’s ball carriers were back this fall. One who might have been expected to be a starting running back, for example, transferred to an Ohio school. Other players moved positions and into new roles.
Masyn Moran has emerged as the top ball carrier with 636 yards and 12 touchdowns over seven games. Luke Whetstone has thrown for 841 yards while completing 64 percent of his passes. He’s also rushed for more than 500 yards. Jaxson Lestock has 20 catches for more than 300 yards. The Mules offense has been balanced with 263 rushes and 100 passes.
Bedford’s 7-0 start is the first for the program since 2013 and just the third in school history. Mifsud said the same formula that got Bedford to this point is what he plans on using this week against the also-undefeated Hornets. The winner will own the SEC Red title outright.
“There are some really good kids at Bedford, and they have bought into and committed to the new coach and system,” he said. “The school community has been awesome.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Temperance Bedford football coach Dave Mifsud instructs player Brady Boisselle during a game this season. (Middle) Mifsud monitors the action from the sideline. (Photos by Jaymee Beard/Temperance Bedford athletics.)