The Changing Face(book?) of Coaching
March 26, 2013
By Rob Kaminski
MHSAA benchmarks editor
From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?
With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.
Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.
Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.
Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.
“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”
In more “visual” sports such as competitive cheer, online video is now essential.
“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.
In some cases, coaches are taking the lead on such initiatives.
“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”
Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.
“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers. These programs have also replaced nights spent inputting data and record-keeping. I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”
With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.
“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But, the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”
It also might even take some of the fun out of the actual competition.
“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out. Now I have most meets scored within 10 points the day before we arrive.”
At times, such advance information also can lead to overconfidence heading into competition.
“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”
Another side effect is the indirect push to play beyond high school.
“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”
The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.
It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.
Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.
It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.
“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes. We stress that the texting only be for necessary things, and the parents are to give permission.”
Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.
“By rule, our players aren’t allowed to bring electronic devices to the court with them. We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”
PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving.
200 Wins Later, Lusk's 'Yes' Still Paying Off as Hanover-Horton Surges
By
Doug Donnelly
Special for MHSAA.com
February 3, 2026
Joe Lusk has had to be talked into coaching a couple of times.
But that hasn’t stopped him from being a winner.
The Hanover-Horton girls basketball coach picked up career victory No. 200 last week when the Comets improved to 12-1 with a victory over Homer. It’s the best start to the season for Hanover-Horton since girls basketball transitioned from a fall sport to winter two decades ago.
“He holds his girls accountable and wants to get the best out of each and every one of them,” said Comets athletic director Chris VanEpps. “We are very lucky to have him here at Hanover-Horton.”
Lusk’s career spans two Cascades Conference schools – his alma mater Michigan Center, and Hanover-Horton for the past five seasons. He was also on the bench at Michigan Center when the Cardinals enjoyed incredible success under coach Scott Furman.
Lusk’s story isn’t the typical one about a high school athlete growing up wanting to be a coach. The Consumers Energy retiree, in fact, never considered coaching basketball until his daughter Courtney came home one day and told him he was coaching her team.
“She was in the fifth grade,” Joe Lusk said. “She told me there was a tournament at Vandercook Lake, she was playing and I was going to coach. I told her no way.”
That no slowly turned into a yes.
After coaching the youth basketball team for several years, Lusk was asked by Furman to join his varsity staff.
“He probably asked me 20 times,” Lusk said. “I kept telling him no. Ten years later, I was still coaching.”
Courtney grew into a varsity player and Lusk became an assistant coach.
“The joke at our house was she was either going to be a good basketball player or she was going to be in therapy,” Lusk said. “She would come home after a tough game and say, ‘Is tonight a therapy night?’”
Not much therapy was needed. The Cardinals went through a remarkable run during which they reached the MHSAA Finals twice and Semifinals another season before Courtney graduated in 2006.
Joe Lusk remained an assistant but, in 2012, Furman died, shocking the Michigan Center community. The ultra-successful coach had won more than 350 games during his career. Lusk took over the job, although he had reservations about becoming head coach.
Over the next nine seasons those reservations were put to rest as the Cardinals won 149 games. In 2018, they went 23-3 and made a run to the Division 3 Semifinals.
Lusk’s last season at Michigan Center was 2020-21. In June 2021, he was hired at Hanover-Horton.
“They found out there was an opening at Hanover and my wife (Cindy) and Courtney put together my resume and sent it in,” Lusk said. “They told me they were doing it. They wouldn’t let me quit (coaching).”
He was hired.
“Having an experienced coach like Coach Lusk is very important for our program,” VanEpps said. “His consistency and effort to make things better, not just for his teams, but for Hanover-Horton in general, give our younger staff someone to model themselves after. As for the girls on his team, he is stern but fair, which is something that can be lost on our younger generations.”
As for his current team being 12-1, Lusk knows the Comets have difficult games coming up. The Comets face Michigan Center (12-2) on Wednesday, Brooklyn Columbia Central (9-2) in a Cascades Conference West game in two weeks and state-ranked Concord in a nonconference matchup. Hanover-Horton also is in a District with powerhouses like Jackson Lumen Christi and Grass Lake. If the Comets win the Cascades West, they will likely face Grass Lake in the conference title game.
“We know the second half of our schedule is loaded,” he said.
Through it all, basketball remains a family sport. Courtney is the Comets’ junior varsity coach. Cindy keeps the scorebook for every game, something she has done for years.
“We are a basketball family,” Lusk said. “If Cindy didn’t do what she does, I wouldn’t be here today. She does a lot of work. For our juniors program, she keeps track of everything, all of the kids, what their shirt sizes are. If I had to do all of that, I wouldn’t be doing it. She loves basketball.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Hanover-Horton girls basketball coach Joe Lusk monitors the action during a game this season. (Middle) Lila Hamisfar (1) puts up a shot against Homer. (Below) Lusk carries balloons celebrating his 200th win alongside Hanover-Horton teacher and basketball parent Courtney Toteff. (Top and middle photos by Hannah Tacy/JTV. Below photo courtesy of Cindy Lusk.)