The Changing Face(book?) of Coaching
March 26, 2013
By Rob Kaminski
MHSAA benchmarks editor
From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?
With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.
Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.
Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.
Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.
“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”
In more “visual” sports such as competitive cheer, online video is now essential.
“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.
In some cases, coaches are taking the lead on such initiatives.
“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”
Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.
“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers. These programs have also replaced nights spent inputting data and record-keeping. I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”
With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.
“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But, the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”
It also might even take some of the fun out of the actual competition.
“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out. Now I have most meets scored within 10 points the day before we arrive.”
At times, such advance information also can lead to overconfidence heading into competition.
“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”
Another side effect is the indirect push to play beyond high school.
“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”
The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.
It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.
Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.
It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.
“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes. We stress that the texting only be for necessary things, and the parents are to give permission.”
Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.
“By rule, our players aren’t allowed to bring electronic devices to the court with them. We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”
PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving.
1st Day of Practice Begins Final Run for Father & Son Ostipow at Forest Hills Northern
By
Geoff Kimmerly
MHSAA.com senior editor
August 12, 2026
GRAND RAPIDS – For one obvious reason, no player on the Forest Hills Northern football team has received more wake-up calls from the head coach over his lifetime than Owen Ostipow.
But the one he and a handful of his teammates received about 4 p.m. Monday may prove memorable – especially if it ends up setting the tone for a successful fall.
The first practice of this season was set to begin at 3:45 p.m. That’s when Ostipow and others arrived, thinking they were early. That not being the case, and a few conversations over the confusion later, the Huskies headed to the goal line where varsity head coach Eddie Ostipow – Owen’s dad – opened what was to be his final first day of practice, at least for a while, by sending his team through push-ups and sprints as a reminder to sharpen up immediately for the work to come.
“Definitely a wake-up call for some of us to just get in line and get order. A lot of the guys were a little late today, me included,” Owen Ostipow said. “Absolutely deserved.”
Most likely, that brief bumpy start will end up as little more than a sidenote as Coach/Dad and his senior all-state candidate son/quarterback ride together through one more season, Owen before heading off to play at Ferris State and Eddie on the way to retiring after 27 years as a head coach in the West Michigan and Greater Lansing areas.
A total of 602 varsity football teams were scheduled to begin practices Monday, as were teams playing every fall sport at every MHSAA member school.
At Forest Hills Northern, that meant the beginning of the end of a recent era.
Eddie Ostipow will be retiring as head coach after this fall and from teaching later this school year, providing more time to watch his oldest son Evan’s football games at Hope College and next season Owen’s as he has committed to sign with the two-time reigning Division II national champion Bulldogs.
Of course, Owen nor Evan nor younger siter Auden were even on the radar when Eddie began his varsity coaching career at Charlotte as a 24-year-old in 1999 and led the Orioles to a combined 47-17 record over six seasons and the Division 3 Semifinals in 2004. He left after that season to coach three at East Kentwood, then returned to Charlotte for five more seasons before taking over at Ada Forest Hills Eastern and building the Hawks toward an 11-2 record and Division 4 Semifinal run in 2015 that remains that program’s most successful finish.
Ostipow moved on to coach Greenville from 2016-18, then took over at Forest Hills Northern in 2019. He enters this fall with a combined record of 116-112 while frequently matching up at his various stops with statewide powers like DeWitt early on, later Rockford and Muskegon, then Grand Rapids West Catholic and these days Muskegon, Mona Shores and Byron Center all during Ottawa-Kent Conference Green play.
On Monday, about 70 players took to FHN’s stadium turf to get things underway, including 45 varsity players. The Huskies are coming off two straight 4-5 finishes, last year after losing 14 players to injuries – including nearly half of those for the season – during the first half on opening night.
But they also return an all-region quarterback in Owen Ostipow, who ran for 1,435 yards and 22 touchdowns last season and threw for eight more scores. And that’s a great way to start anew.
“We’ve got an opportunity. We have a chance to surprise some people,” Eddie Ostipow said. “I like being the underdog sometimes too, so I think that makes it exciting. If you can get your kids to buy into that, I think that’s something that can be really powerful.
“My thing as a coach, I always try to have a perspective of what’s possible for us and then push them like crazy to get there. If we can get every ounce of effort and intensity and focus out of them, then I think we’ve had a great year.”
Of course, as life roles change, perspectives can evolve as well. Ostipow has gone from teaching and coaching kids who were less than a decade younger to turning 52 years old with Evan graduated, Owen on the way and Auden heading into her sophomore year.
His football staff at FHN is a collection of coaches who were part of the program before him and others who were with him at some of his other stops. None go back to his days at Charlotte, but athletic director can – he was an all-state receiver for the Orioles under Ostipow before graduating in 2005. Sherman then played at Northern Michigan, came home to coach with Ostipow at Charlotte and again at Forest Hills Eastern, and he inherited his old coach in taking over at FHN in 2024.
“Coaching, he lives it, probably a bit more than he should. But that’s the hobby,” Sherman said. “His passion, he’s always working on something – he always has some nuance or change, something new he’s trying to learn.
“I joke sometimes, when you have kids sometimes you soften up a little bit, but he’s not soft. We’re going to have expectations (this season), we’re going to have all those things. But as you go through it, and then you become a parent, you sometimes see that lens a little different.”
As a now-veteran coach as well, Ostipow has had opportunities to cheer on former players who have gone on to major accomplishments.
In January, his former quarterback Trinidad Chambliss nearly took Ole Miss past Miami at the Fiesta Bowl, just missing out on a chance to play in the College Football Playoff title game. On the opposite sideline celebrating that 31-27 Hurricanes win was Jack Clark, a member of the Miami staff who starred for Ostipow at Forest Hills Eastern and owns a national championship ring after serving on Michigan’s staff during its 2024 run. Another 2005 Charlotte graduate, Chad Richardson, has a Super Bowl ring from serving as director of game presentation for the Los Angeles Rams during their 2022 surge, and he’s now with the Buffalo Bills in the same capacity as they prepare to open a new stadium. Matt Packowski was a junior on that 2004 Orioles team and now is a Division I college football referee.
There surely will be more to come, and Ostipow did not sound Monday like a coach on his way out. But he’ll do his best to be fan for a while and cheer on the Huskies who came through his household as well before possibly making a return to the sideline when their playing days are done.
“I feel like it’s kinda special. Most people don’t get to get coached by their dad, and I think it’s a little more extra special because I remember when my brother was a senior, and I started on varsity as a sophomore, that was the first time I’d seen (my dad) cry,” Owen Ostipow said. “It was just kinda heartbreaking. You watch (your kids) grow, and then they’re just gone.
“Now it’s going to be me. Maybe we’ll see that again from him, but you never know.”
PHOTOS (Top) Forest Hills Northern coach Eddie Ostipow, far left, watches his senior son Owen (white helmet cap) run the offense during Monday’s first practice of the season. (Middle) Owen Ostipow, far right, runs sprints on the track with his teammates. (Below) Eddie Ostipow works with the Huskies linemen.