The Changing Face(book?) of Coaching
March 26, 2013
By Rob Kaminski
MHSAA benchmarks editor
From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?
With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.
Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.
Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.
Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.
“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”
In more “visual” sports such as competitive cheer, online video is now essential.
“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.
In some cases, coaches are taking the lead on such initiatives.
“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”
Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.
“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers. These programs have also replaced nights spent inputting data and record-keeping. I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”
With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.
“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But, the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”
It also might even take some of the fun out of the actual competition.
“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out. Now I have most meets scored within 10 points the day before we arrive.”
At times, such advance information also can lead to overconfidence heading into competition.
“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”
Another side effect is the indirect push to play beyond high school.
“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”
The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.
It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.
Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.
It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.
“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes. We stress that the texting only be for necessary things, and the parents are to give permission.”
Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.
“By rule, our players aren’t allowed to bring electronic devices to the court with them. We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”
PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving.
Mackey Leaving Court with 500+ College Hoops Wins, Many More Lessons Shared
By
Jason Juno
Special for MHSAA.com
July 24, 2026
IRONWOOD — Dennis Mackey made a big impact on generations of athletes at Gogebic Community College, so much so that college officials named the basketball court after him while he was still coaching.
Mackey retired from coaching in April after 38 years at GCC, 19 with the women and 19 with the men. Even after all of those years, and more than 500 wins, the memories and lessons from his playing days at Ewen-Trout Creek still resonate with him.
He was always doing something athletically, football in the fall, baseball in the summer, track & field in the spring. His home being basketball-centered E-TC – the tiny Upper Peninsula school with nine combined boys and girls MHSAA Finals appearances – hoops was always mixed in.
“Basketball was the winter sport, but no matter the season we always found time to get to the gym and shoot hoops,” Mackey said. “Whether it was during the lunch hour, after school, on weekends, or after practices, we seemed to gravitate to the gym for some action.”
And if they didn’t go to the gym, there were outdoor courts in Ewen, Bruce Crossing and Trout Creek to get shots up.
“Basketball was the main sport in those communities and probably is still to this day,” Mackey said. “Looking back now, I must say the experiences growing up playing basketball at E-TC was awesome.”
Mackey, a 1981 graduate, played on the varsity team all four years of high school. The Panthers lost in the Regional Final at Northern Michigan University’s Hedgcock Fieldhouse both his junior and senior seasons.
“We had deep and talented teams but fell short of our goal of reaching the state finals both years,” Mackey said.
He won the Ed Helakoski Award as the most valuable senior in the Porcupine Mountain Conference. Even though he was a 1,000-point scorer, he took pride in other aspects of the game.
“I played the forward position, oftentimes guarding the opposing team’s best inside player,” Mackey said. “I prided myself on being a hardworking and unselfish player. I really enjoyed passing the ball to teammates for their scoring opportunities.”
Mackey went on to play basketball at Gogebic. After graduating from Northern Michigan University, he eventually got a call about an opening for a part-time business instructor and women’s basketball coach at Ironwood’s college.
He was excited to take over the team heading into the 1988-89 season. Six years into his tenure, he led a balanced Samsons team to the program’s first national tournament. They won another Region 13 title three years later.
Another E-TC graduate, Deke Routheaux, retired as men’s coach after the 2005-06 season. Mackey didn’t make the switch, instead opting to coach his daughter Caitlin in her first season at Gogebic. The job opened up again a year later, and he debuted as men’s coach in for 2007-08. They men won Region 13 championships in both 2011 and 2013, just missing trips to the national tournament both years.
He said the goal was to win more games and Region titles, but his teams usually left it all on the court.
Mackey finished his tenure with the women with a record of 256-227 and a 277-263 record with the men. “It’s often said that teams tend to take on the identity of their coach,” Mackey said. “As I walk out the door, I’ll leave knowing my teams, like their coach, were known as fierce competitors.”
His signature saying is printed on the Lindquist Center court, “Coach Mackey Court,” — ”Once a Samson, Always a Samson.”
He wants the entire college to succeed, beyond just the basketball program. He took a lot of pride in giving local players a chance to play college basketball. He still supports them after they graduate.
Players came back yearly to play in their main fundraiser, the Spring Thaw Classic.
When GCC named the court after him, many of those he left an impact on filled the Lindquist Center gym on a random Tuesday game night in November.
Many appreciate the impact he had on their lives. He knows the importance of sports, whether it’s at the college level that he’s been at the last nearly 40 years, or at E-TC, where he got his start.
“Participation allows many to express themselves in ways that open doors to other life opportunities,” Mackey said. “High school athletics provide opportunities for youth to develop individual skills while learning life lessons at the same time. No matter the sport, learning to be a great teammate is challenging for most young people. Dedicating one’s time and efforts to improving oneself while also helping the team be better can be difficult. We all strive to be the best and win games, but are we willing to do the work to achieve the desired results? Everyone enjoys receiving the accolades, but many are unwilling to sacrifice the time and energy required to improve and develop individual skills, which enables this to happen.”
All three of wife Andrea (who was a big help to the GCC program as well) and his kids, Caitlin, Jesse and Adam, played high school basketball and then for Gogebic as well. Dennis said Adam was a similar player to him but a better scorer — he’s Ironwood’s all-time leader — who also wanted to get his teammates involved. They all teach at Ironwood now; Adam is the boys varsity basketball coach and Jesse the varsity girls coach.
The Mackeys continue to pass on many life lessons via high school sports.
“The thrill of victory and the agony of defeat not only applies to the games we play but to life in general,” Dennis said. “Success in high school is often measured with wins versus losses, but in the game of life the valuable lessons learned from the sports we play provide a platform for future growth. There are many folks employed in a variety of vocations who often credit their youthful days of playing sports as the impetus for their success later in life. The bonds created with teammates and opponents often last a lifetime. These bonds are immeasurable and help many advance in all facets of life.”
2026 Made In Michigan
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PHOTOS (Top) At left, Dennis Mackey (45) gets up a shot for Ewen-Trout Creek against Wakefield as a senior during the 1980-81 season. At right, Mackey coaches up his Gogebic Community College men’s basketball team this past summer. (Middle) Mackey huddles with his players during a break. (GCC photos by Jason Juno. Ewen-Trout Creek photo courtesy of the Ironwood Daily Globe.)