The Changing Face(book?) of Coaching
March 26, 2013
By Rob Kaminski
MHSAA benchmarks editor
From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?
With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.
Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.
Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.
Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.
“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”
In more “visual” sports such as competitive cheer, online video is now essential.
“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.
In some cases, coaches are taking the lead on such initiatives.
“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”
Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.
“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers. These programs have also replaced nights spent inputting data and record-keeping. I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”
With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.
“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But, the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”
It also might even take some of the fun out of the actual competition.
“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out. Now I have most meets scored within 10 points the day before we arrive.”
At times, such advance information also can lead to overconfidence heading into competition.
“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”
Another side effect is the indirect push to play beyond high school.
“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”
The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.
It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.
Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.
It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.
“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes. We stress that the texting only be for necessary things, and the parents are to give permission.”
Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.
“By rule, our players aren’t allowed to bring electronic devices to the court with them. We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”
PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving.
After Leading Glen Lake Girls to Title, Bradford Brings Boys Into Final Week
By
Tom Spencer
Special for MHSAA.com
March 15, 2024
Eight is Enough.
Or is it?
For Jason Bradford growing up on the farm of Arden and Lynn Bradford as one of their eight children, it probably was enough. Bradford’s upbringing may have been slightly similar to “Eight Is Enough,” a comedy-drama television series about a family with eight children that aired on ABC from March of 1977 to May of 1981.
But the show didn’t depict pick-up basketball being played in the barn like it was for Bradford and his siblings. And surely eight would not be enough Regional basketball championships for Jason Bradford, nor enough District titles either.
After leading Maple City Glen Lake to the Division 4 girls basketball championship last year, Bradford stepped down from coaching. At the time his teams had won five Regional and six District titles.
Now his teams have won six Regional and seven District championships. He took over Glen Lake’s boys program during the holiday break this winter as the Lakers were off to a 4-2 start. They finished the season 22-5.
It was the Lakers boys’ first 20-win campaign since the 2018-19 season, and they clinched their first Regional title since 2018.
Glen Lake went 19-5 last year losing to Traverse City St. Francis in the District Final. The season before that ended with a first-round loss to Elk Rapids and 15-6 record.
Bradford led his girls teams four times to the MHSAA Semifinals and almost got their a fifth time this year with the boys. Their run ended Tuesday with a tough loss in the Division 4 Quarterfinals to Mount Pleasant Sacred Heart, 63-51.
“We’re licking the wounds of that one,” he said. “We’ve got to remember to look at the big picture – they are young men becoming men.”
But Bradford already has turned his thoughts to next season and is making plans for summer basketball.
“Having the summer with them if it goes the way we want is going to be huge,” Bradford said. “There are a few things going through my head I can change or adjust.
“We want to continue to build on what our philosophy of what Glen Lake is and my philosophy of what Glen Lake is.”
The Lakers will graduate Cooper Bufalini, Gage Baker, Dylan Cundiff, Tyler Bixby and Jamie Blondia. But they’ll have their top two scorers back, sophomore Jacob Plamondon and junior Benji Allen. Plamondon kicked in almost 20 points per game and led the team in rebounding with more than 10 per contest. Allen averaged more than 11 points per game and led the team in assists.
Glen Lake finished second in the Northwest Conference behind Benzie Central, which was undefeated in league play. The Lakers knocked off league opponents Frankfort in the Division 4 District title match and Buckley in the Regional Semifinal.
The battles with Benzie for the conference title may have been the highlights of the season, Bradford noted. Those were Glen Lake’s only losses in league play, and a share of the title was within their grasp late in the second game with the Huskies.
The Lakers lost 60-51 on their home court in the first meeting but took Benzie to the limit in the rematch before falling, 41-39, on the road.
“We had a lot of great games and a lot of great memories,” Bradford said. “Going for conference it pretty much came down to the last few seconds with lead changes.
“We were up by one point with less than 30 second lefts, and that was the high point,” he continued. “We came up short, but we learned from that game.”
Also among highlights for Bradford this year was the chance to coach against his brother Nathan for the first time in their careers.
The Bradfords started coaching girls varsity basketball 16 years ago, but their teams were in different conferences at the time. Nathan coached the Onekama girls but moved to the boys program before Onekama and Glen Lake had a chance to compete against each other in the Northwest Conference.
The Bradford coaches often talk after their games and learn from one another. They have also seen their parents frequently in the bleachers as they rotate home game sites to see their grandchildren play and their sons coach.
When Onekama and Glen Lake played this year, eight Bradfords were on the rosters as players or coaches. Jason’s son Toby, a freshman, played on the Glen Lake junior varsity team, as Nathan’s son Carson played for the Portagers’ JV squad. The Onekama JV team is coached by another Bradford, Jason and Nathan’s brother Nick. And there were three more Bradfords on the varsity – Nathan’s son Caden and his cousins Luke and Arden.
Glen Lake won both varsity games, 38-36 at Onekama and 61-33 at home.
Jason and his wife Jackie have five children. Their youngest son, Drew, is now a sixth grader at Glen Lake. His oldest son, J.J., is at Michigan Tech and has begun officiating basketball after his senior season at Glen Lake cut short by the pandemic while the Lakers were preparing to play in a 2020 District Final. Daughters Maddie and Grace are playing basketball for Lake Superior State University.
Maddie and Grace were big parts of Glen Lake’s deep postseason runs with Jason as girls coach. With many games played on Saturdays and not conflicting with coaching, Jason, Jackie and the younger boys were able to travel to see the Upper Peninsula’s Lakers play regularly.
This season, the Glen Lake girls – under first-year head coach Brad Fosmore – went 16-8 and won Northwest Conference and District titles before losing a nail-biter, 45-42, to league rival Frankfort in the Regional Semifinal.
“Jason did a good job, and it felt good to carry on the tradition,” said Fosmore, who previously served as a Lakers JV coach. “We took it one game at a time.
“Jason worked hard to build a great girls program,” he continued. “It made it pretty simple because they had that winning tradition and kind of kept it rolling.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS (Top) Jason Bradford, kneeling, coaches the Maple City Glen Lake boys varsity after taking over the program earlier this season. (Middle) Glen Lake’s Cooper Bufalini (11) pushes the ball upcourt during a 65-49 District Final win over Bellaire. (Below) The Lakers’ Jacob Plamondon (35) makes a strong move to the basket. (Top photo by RD Sports Photo/Rob DeForge, additional photos by Nicole Bixby.)