The Changing Face(book?) of Coaching

March 26, 2013

By Rob Kaminski
MHSAA benchmarks editor

From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?

With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.

Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.

Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.

Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.

“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”

In more “visual” sports such as competitive cheer, online video is now essential.

“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.

In some cases, coaches are taking the lead on such initiatives.

“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”

Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.

“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers.  These programs have also replaced nights spent inputting data and record-keeping.  I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”

With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.

“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But,  the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”

It also might even take some of the fun out of the actual competition.

“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out.  Now I have most meets scored within 10 points the day before we arrive.”

At times, such advance information also can lead to overconfidence heading into competition.

“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”

Another side effect is the indirect push to play beyond high school.

“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”

The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.

It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.

Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.

It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.

“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes.  We stress that the texting only be for necessary things, and the parents are to give permission.”

Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.

“By rule, our  players aren’t allowed to bring electronic devices to the court with them.  We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”

PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving. 

Fresh from Cancer Fight, Disbrow Returns to Coaching Ready to Continue 'Winning the Day'

By Doug Donnelly
Special for MHSAA.com

September 16, 2026

Nikki Disbrow grabbed her keys and started to get into the family vehicle to pick up her son from a summer 7-on-7 practice. Her husband, Sand Creek football coach Sid Disbrow, told her he wanted to come, too.

Mid-Michigan“What are you doing?” she asked. “You can barely walk.”

Sid, who had just returned home from surgery to have a tumor removed while battling colorectal cancer for the second time in three years, wasn’t having it. He got in the vehicle.

When Nikki arrived at the field, Sid opened the door.

“Where are you going?” she asked.

Sid, unrelenting, got out of the car and began making his way to the field.

“She was kind of my walker,” he said. “I couldn’t walk on my own, but I needed to address the kids. I needed to be out there. I needed to show them that it’s about winning the day, because you never know what might happen.”

Disbrow, 49, has been coach for just about 30 years. It’s part of who he is in the Sand Creek school district and community. He’s been an assistant football coach, youth baseball and softball coach, varsity boys and middle school basketball coach. He’s detailed, organized, loves the competition and thrives on being around kids.

Last year around the eighth or ninth week of the football season, he began noticing the symptoms of the cancer he had chemotherapy and radiation to treat a couple years prior. He finished the season, knowing middle school basketball was getting ready to start.

Within a week of finding out the cancer had indeed returned, he was able to get everything scheduled and begin chemotherapy. He was getting treated at Flower Hospital in Sylvania, Ohio, about 45 minutes from Sand Creek.

Disbrow lays in a hospital bed while receiving care in 2023.“They would give me the last appointment of the day so I could get there after school,” he said. “They were great to work with.”

It wasn’t easy trying to maintain a rigorous coaching schedule while fighting cancer.

“There are no rules in cancer. You don’t get to do as you wish. Chemotherapy is real,” Disbrow said.

He wasn’t deterred. He coached the entire middle school basketball season – which ended around Christmas. Some days, he was exhausted. Still, quitting wasn’t an option.

“I wanted to be out there for my son and all of the other kids that I’ve been coaching all the way through,” he said. “That was important to me. That was my driving force.”

Not long after basketball season ended, he began eight weeks of radiation. It ended just in time for him to coach his son’s baseball team.

After that season ended, something still wasn’t right. Doctors found a tumor, although they weren’t sure if it was shrinking or growing. They gave him an option – surgery to remove it or wait a few months, get tested again. At that point, if it returned, it meant starting chemotherapy and radiation all over again. He checked the calendar.

“I thought about football season,” he said. “My son is on JV this year. That’s not something I want to miss.”

He went in for surgery and had the tumor successfully removed. Doctors found out later it was indeed cancerous and growing.

“I made the right decision,” he said.

He was recovering from that round of surgery when he made it onto the football field to talk to the Aggies players. The football field is more than a place for Disbrow to forget all about cancer and focus on the lives of the young men on the field. It’s a place him and Nikki, a former varsity volleyball coach at Sand Creek herself, got married.

“It’s probably the first time there was a wedding on the football field, and probably the last time,” he said.

On Aug. 3 – one week before two-a-days started for Sand Creek – he found out the cancer was in remission. He was back with the team when practice began.

“I brought my lawn chair with me,” he said. “There were some days where I just didn’t have the strength.”

Through it all, he’s endured, never wavering.

“The credit goes to God,” he said. “I don’t see how people go through something like this without their faith. I owe it all to Him. He’s given me this chance to continue to teach and coach. I don’t take that lightly.”

Disbrow stands for a photo with wife Nikki last fall.Sand Creek varsity football coach Derek Hewitt said seeing Disbrow come back to practice after all he went through was inspiring. Disbrow coaches special teams, the quarterbacks and helps Hewitt with the offense. On most Fridays he’s in the coach’s box.

“It’s great to have him back out there,” Hewitt said. “He’s not the scout team quarterback anymore, but he’s there, every day. It’s great for me to have him by my side.”

One thing Disbrow is not planning to do is stop coaching. In fact, he’s going to be even busier. He was recently named the school’s junior varsity boys basketball head coach.

“Coaching really kept me going through all of this,” he said. “The kids have been great through it all.”

The father of four is from Morenci, the neighboring town to the south and heated rival of Sand Creek, which he admits caused some angst when he moved from coaching football at his alma mater to Sand Creek.

He was part of the 1995 Morenci football team that played for a Class C championship in the Pontiac Silverdome, graduating in 1996. He was a sophomore at Adrian College when a Morenci coach asked him to join that coaching staff. A couple years later he began coaching at Sand Creek.

Now, he, his wife and four kids are engrained in the Aggies community.

“I wasn’t one of those people who got into teaching because I wanted to coach,” he said. “I wanted to be a teacher, to be around young people and help them. Coaching was something I loved once I started doing it. It’s who we are now as a family. It’s part of our lives.”

Doug DonnellyDoug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS (Top) Sand Creek assistant football coach Sid Disbrow mans the headset while on the sideline during a game. (Middle) Disbrow lays in a hospital bed while receiving care in 2023. (Below) Disbrow stands for a photo with wife Nikki last fall. (Top photo by Becky Serin. Hospital and family photos courtesy of the Disbrow family.)