Cohen Champions Treatment, Technology

By Geoff Kimmerly
MHSAA.com senior editor

March 10, 2014

Abby Cohen was looking for a problem to solve.

Two years later, she’s potentially only one more year from helping relieve a medical dilemma faced by 25 million Americans.

And the most impressive part might be that she graduated from high school a mere five years ago and is 23 years old.  

Cohen, a 2009 MHSAA Scholar-Athlete Award winner as a senior at Bloomfield Hills Cranbrook-Kingswood, certainly could be called proactive, going back to her days as a volleyball, basketball and soccer standout for the Cranes. Less than a year after graduating from Washington University in St. Louis, Mo., she’s co-founder and co-CEO of Sparo Labs, which seeks to provide asthma sufferers with a proactive way of monitoring their symptoms and improving their treatments.

“Everyone has a different perspective on how to go about doing things,” Cohen said. “For me, growing up trying to improve in sports, I’d write down a list of things to do every day and actually do them, follow through. That aspect of always wanting to get better, and improve, is something that’s carried through to the rest of what we do at Sparo and in general how I approach things.”

On March 22, the MHSAA and Farm Bureau Insurance will recognize a 25th class of Scholar-Athlete Award winners. In advance of the celebration, Second Half has caught up with some of the hundreds who have been recognized (see additional links at the bottom of this page).

Cohen, who also served on the MHSAA Student Advisory Council from 2007-09, chose Washington based on its strong engineering problem and successful women’s basketball program. She studied bio-medical engineering and was a freshman on the Bears team that defeated Hope College for the Division III national championship in 2010.

But that first season was followed by a series of ankle injuries that required reconstructive surgery – and, effectively, ended her collegiate sports career. She still can play pick-up games, but four-hour daily practices and the other commitments of a varsity program would've been too much.

She missed basketball. But the end of her competitive career on the court, as it turned out, allowed more time to dive into a new pursuit – and, in her words, “work with another kind of team.”   

“I’m a big believer in everything happens for a reason,” Cohen said. “It was disappointing having to have surgery to make everything feel better, for the long term, not just basketball. For me at that time, I didn't appreciate that with the extra time I could have, I could take the time to try new things, make the world a better place.”

Cohen planned at first to eventually become a physician. She shadowed a number of doctors, but decided that in the long run she could have a greater impact as an engineer designing products physicians could use.

In addition to her classwork, she helped form an extracurricular entrepreneurial group – and set out for an issue in need of repair. She and her now-business partner Andrew Brimer didn't realize how many Americans are affected by asthma, “that respiratory diseases are the only ones getting worse over time rather than getting better. That although technology is improving, why it’s not making a dent.”

They set out find out and make that dent themselves.

Through a series of interviews with patients, doctors, respiratory therapists and others in the field, Cohen and Brimer got an idea what could help – an affordable, easy-to-use device to allow patients to monitor on their own their symptoms so they can better manage them and the treatments to help. Cohen and Brimer designed a device that plugs into a smart phone and allows patients to blow into it like a whistle and register lung function readings – while also collecting data on medications, pollen counts, and other variables that affect lung function. Their device also should dent the health care costs that go with current testing, which generally requires an office visit.

Sparo will work over the next six months to improve its app interface and user experience, and then submit for Food and Drug Administration approval at the end of this year or the beginning of 2015 – with the hope it will then become available to patients later next spring.

Cohen is based in St. Louis, where she and Brimer have been able to work with three large local hospitals and within a nurturing entrepreneurial community. Brimer's brother owns a tech education company in New York which has provided additional support as she and Brimer discussed what was possible. “We were talking to patients and physicians, and it just seemed like the right thing to do,” Cohen said. “If we weren’t going to do this, who was?”

Cohen and Brimer have won 9 of 11 entrepreneurship grant competitions they've entered, netting more than $300,000 to get their lab rolling and allow them to hire two more engineers. Long-term, today’s work could just be the start of what Cohen hopes eventually will reach into developing countries as well.

She remains in touch with a number of teachers at Cranbrook-Kingswood – also, her mother Sheila Cohen teaches sixth-grade math at the school – and she spoke there at the end of 2013 as part of a TEDx event.   

As she continues to build her team, Cohen is reminded of additional lessons she learned on the courts and soccer field – including a major one that will continue to pay as Sparo expands. 

“Learning how to work on a team, with really different personalities, different people who all play different roles,” Cohen said. “That really came from sports – the ability to work with people and reach one common goal.” 

Click to read the series' first installments: 

 

PHOTO: Abby Cohen (10) helps her teammates hoist a trophy while a player at Bloomfield Hills Cranbrook-Kingswood in 2009. (Photo courtesy of Cranbrook-Kingswood.)

BOTF Candidates Share Battle Strategy

January 29, 2014

By Geoff Kimmerly
Second Half editor

The 2014 Battle of the Fans tour picks up again Friday following a two-week break after an opening visit to reigning champion Buchanan on Jan. 17.

In case you missed it, the bar is set high for those hoping to unseat The Herd as BOTF champion. But there is plenty of opportunity to meet the challenge – if contenders keep in mind some key reminders below from those that didn’t advance to this winter’s championship round.

We’ve learned during three years of Battles of the Fans that our student sections come up with ideas we’d never have imagined ourselves. But the best are rooted in some of the following core values, as shown from six schools that just missed this year's finalists cut:

(Click to watch our playlist of all entries submitted for BOTF III.)

Take pride

There’s a reason St. Joseph nearly made this year’s BOTF finals – the Bear Den is no joke. Many in number. United in purpose. And as its contest entry describes, all in for Bear Pride.

Most BOTF candidates film their entry videos at home games, where they get the biggest crowds. But the Bears filmed at least part of theirs on the road – at rival Stevensville Lakeshore, where the turnout appeared equally strong.

Bear Pride is about a lot of things, leaders told us. Our favorite? “Bear Pride is always cheering, even if we’re losing.” We couldn’t agree more.

Plant your roots

We had a great time visiting Petoskey's Blue Crew when it was a finalist during our inaugural BOTF in 2012, and the Crew continues to do things the right way – starting with respect.

Petoskey’s section has a blast singing along with one of the best pep bands we’ve seen and cheering on their classmates while keeping things always positive. 

Get everyone involved

Bay City John Glenn filmed its application video during an America-themed game, which on its own is a sure unity-builder.

But its section leader also noted that the Bobcats players dress to the section’s themes on game nights, with boys coach Dale Clyde joining in as well.

And John Glenn gets an additional nod for a cool addition to the national anthem – the section created a giant paper American flag (see right) that it flew proudly.

Tune in to the game

A big part of BOTF is reminding students sections what their role should be. We want them to have a great time cheering on their classmates, while keeping in mind that the game being played is the main attraction.

That’s not an issue in Marlette, where fans’ focus is clearly on the home team.

Students gather on their section of sideline to create a tunnel as players enter the floor, wear T-shirts supporting their favorites, and boast “the loudest cheers you haven’t heard in years.” We’re not sure what that means, but we’re sure it’s a good thing.  

Be original

Mancelona is a BOTF finalist in the making.

The Ironmen have the right ingredients – many of their 282 students attending games, a Twitter presence to keep students informed (@DuerksTurks) and leaders to keep everyone organized as they seek to “do our thing; get rowdy.”

What takes a BOTF candidate to the next level is originality, and at Mancelona that starts with our favorite new section name. Duerk’s Turks is a spin-off of the last name of boys basketball coach Rick Duerksen, who just happens to own a turkey farm. Simple, but out of the box. Well done, Turks.  

Extra Credit: Get behind your community

We learned about Ann Arbor Gabriel Richard’s “Masquerade for Mott” when the Fighting Irish were among BOTF finalists in 2013. We continue to hear great things about student sections getting involved in their communities, and Gabriel’s Richard’s Masquerade is one of our favorite ideas.

The Irish reserve a week of games to raise money for the C.S. Mott Children’s Hospital at the University of Michigan. Although last week’s frigid weather led to some postponements and rescheduling to finish this year’s Masquerade off later this season, the original schedule had the Irish dressing as super heroes for their Jan. 20 hockey game against Riverview Gabriel Richard at U-M’s Yost Arena, then jungle animals or in leopard/zebra prints for the “Welcome to the Jungle” Tuesday night girls basketball game.

Friday’s boys varsity basketball game against Detroit Catholic Central (to be made up Feb. 10) was to be an all-out Masquerade with a prize for the best costume – with DCC students also involved.

Those two schools raised $5,000 together during the 2013 Masquerade, on top of creating a spirit week of sorts to heat things up in the middle of an otherwise icy winter.


Next up on the BOTF tour is Bridgman, followed by a visit to Frankfort on Monday, Traverse City West on Feb. 7 and our finale Feb. 14 at Beaverton. 

Remember, vote for your favorite of the finalists on the MHSAA FacebookTwitter and Instagram pages from Feb. 18-20. This year’s winner will be announced Feb. 21 and recognized during the Boys Basketball Semifinals, March 21 at Michigan State University’s Breslin Center. 

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Clockwise, Mancelona's Duerk's Turks keep in touch on Twitter, Ann Arbor Gabriel Richard fans dress up for Christmas Night, Marlette fans wear shirts supporting their favorite players and St. Joseph students take their show on the road at Stevensville Lakeshore. (Middle) Bay City John Glenn students form a flag during a recent singing of the national anthem. (Below) Gabriel Richard students dress up for another theme night, this time bringing the beach to Ann Arbor.