Inglis Finds Next Home at MHSAA
December 4, 2013
By Geoff Kimmerly
Second Half editor
The theme chosen by Portage Northern’s student section for its hockey Regional Final in 1989 was “Kings of the Ice,” and as such they wore Burger King crowns as a sign of the royalty their classmates soon would earn.
Just before team captain Cody Inglis accepted the championship trophy, he skated to his friends and was anointed as well as one placed a crown upon his head.
Golden cardboard and all, Inglis received his team’s prize and circled the ice.
Inglis returned home that night eager to discuss the highlights with his dad Bill, a former professional player and one-time coach of the NHL’s Buffalo Sabres. But there was only one thing Bill had to say – and it’s a principle that’s continued to guide Cody throughout his career in high school athletics.
“I was really looking for his input and congratulations, and he looked at me and said very succinctly, ‘There’s a right way and a wrong way to do things. And you chose the wrong way,’” Inglis remembered this week. “At the time, I couldn’t see it with the perspective of a 17-year-old kid. But now I look back on it as the most valuable life lesson I’ve ever gotten.
“I knew he was proud of me. But the lesson he was trying to impart on me was doing things the right way is much more important than winning.”
Inglis has been doing things the right way for two decades while serving first at Suttons Bay and then Traverse City Central High School. He’ll bring a winning list of achievements and wealth of knowledge when he joins the Michigan High School Athletic Association staff as an assistant director in January.
Inglis, 42, has served as athletic director and assistant principal at Traverse City Central since February 2008, taking over after 11 years as athletic director at Suttons Bay. He also has served as secretary for both the Big North and Northwest Conferences and for 13 years as the northern Lower Peninsula representative of 125 athletic directors for the Michigan Interscholastic Athletic Administrators Association.
Inglis will serve as the MHSAA’s director of ice hockey, girls and boys cross country, girls and boys golf, and girls and boys bowling. In addition, he will assist in the direction of girls and boys skiing and girls and boys track and field, and be in charge of the junior high and middle school committee. Inglis also will assist with the administration of the MHSAA’s Coaches Advancement Program and provide his expertise as an instructor.
“We had more than 100 candidates, including a half dozen of the finest ADs in America – not just Michigan. They couldn’t be any better,” MHSAA Executive Director John E. “Jack” Roberts said. “Cody’s selection was based in part on his being just a slightly better fit to the job description we had in mind.
“He’s had to do some tough things as an administrator. But he’s got a personality that causes people to rally around him.”
On the move
Inglis’ dad, Bill, spent 50 years in pro hockey, most of his final 20 as general manager of the Kalamazoo K-Wings, and Cody grew up in lockerrooms around future pros like Ron Hextall, Dirk Graham and Marty Turco. When the Toledo Goaldiggers won the IHL’s Turner Cup when Cody was in sixth grade, he got to carry the cup through downtown. The family moved 17 times, and prior to the stop in Kalamazoo, Cody had never lived anywhere longer than 2½ years.
Inglis graduated from Portage Northern High School in 1989 and went on to Hope College, where he earned a bachelor’s degree in physical education and his teaching certification. He also was the captain of Hope’s 1992 men’s cross country team and captain of the men’s track & field team in both 1992 and 1993, and earned academic All-America honors for cross country.
Given his ties to pro hockey, Inglis might have had an opportunity to follow his dad. But it wasn’t for him. After graduating from Hope, Inglis enrolled at Western Michigan University to study sports management. He went to class for one day and withdrew – his heart just wasn’t into it.
Instead, Inglis hooked up with his Portage Northern cross country coach Bill Fries and found what he did want to do – coach, and in doing so, teach athletics.
The rest is northern Lower Peninsula history.
Inglis hooked on at Suttons Bay as a 23-year physical education teacher and head cross country and track & field coach, and two years later took over the athletic department.
“I was thrown into the fire right away, but I had a desire to be in sports somehow and coaching was a passion of mine,” Inglis said. “It was kinda sink or swim. I realized the craziness and hecticness of it, but it was something I embraced. I was lucky to have the opportunity to do it at Suttons Bay, to grow there and have people who were willing to let me make some mistakes, learn from my mistakes and become a better administrator.”
Inglis has supervised a group of more than 100 coaches while at Traverse City Central, plus a group of more than 20 teachers and staff as part of his assistant principal duties.
He’s managed more than 100 MHSAA Tournaments, including Ski Finals, Football Semifinals and Hockey Quarterfinals, and a variety of lower tournament levels for hockey, wrestling, track and field, cross country, basketball and golf.
His programs have achieved plentiful success under his leadership. Traverse City Central won the Big North Conference all-sport award every year from 2008-12 and earned six MHSAA Finals team championships during his tenure. The varsity programs have produced 34 academic all-state awards over the past three school years – including 14 in 2012-13 – and 62 percent of the student body was involved in athletics last school year.
While at Suttons Bay, Inglis led an athletic program that won the Northwest Conference sportsmanship trophy nine times and earned two MHSAA Finals championships. He also redeveloped athletic boosters programs, oversaw construction projects and was instrumental in the rewriting of athletic policies at both schools.
He was recognized in the spring with the MHSAA’s Allen W. Bush Award, which recognizes those who serve in high school athletics but do not always receive attention for their contributions.
Mentor to follow
Inglis was instrumental in the creation and later served as an assistant coach for the Traverse City Bay Reps ice hockey team, a co-operative headed by Traverse City St. Francis High School that’s now been in existence 15 seasons. He also was named Division 4 Girls Cross Country Coach of the Year in 2002 by the Michigan Interscholastic Track Coaches Association after leading his team to a runner-up finish at the MHSAA Finals.
Inglis coached a string of girls cross country teams that made the top 10 at MHSAA Finals five straight seasons, plus 25 all-state athletes in cross country and track and field including three individual MHSAA champions.
He has been a member of seven MHSAA sport committees, including for ice hockey. He’s been a frequent presenter at the MIAAA’s annual conferences, covering topics including fundraising, budgeting, organizing successful tournaments, balancing multiple roles and responsibilities, leadership and technology. He’s also taught MIAAA Leadership Training Courses.
Of little surprise, Inglis has been greatly impacted by growing up following his dad. While mother Jeris was the rock of the family, Bill was Cody’s idol and made a significant impact on the manager Inglis has become.
“My dad was so good at the way he treated people. I just saw how he treated them, whether it was the Zamboni drive or an assistant or secretary, he treated them with so much respect,” Inglis said. “That’s the part I’ve really taken from him, how he treated people and the relationships he made. How you treat people in athletics is so key; they’ll treat you the same way back, I’ve found most of the time.”
Inglis received minor degrees at Hope in business administration and communications, and has completed a number of courses toward a master’s in athletic administration from Ohio University.
He is married to Carrie (Ham) Inglis, an MHSAA Finals cross country individual champion for Big Rapids in 1987. They have three sons.
PHOTO: (Top) Traverse City Central athletic director Cody Inglis converses with a member of his staff Tuesday. (Middle) Inglis shares a laugh with an official before Tuesday's girls basketball games. (Photos courtesy of Rick Sack.)
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.