MHSAA Teams with Sparrow Health
February 16, 2015
By Geoff Kimmerly
Second Half editor
Providing information and best practices to players, parents, coaches and administrators on how best to minimize health risks is a key component of keeping student-athletes safe. The Michigan High School Athletic Association has teamed with Sparrow Health System of Lansing to better inform its member schools on such health and safety matters.
Sparrow, a member of the prestigious Mayo Clinic Care Network, is mid-Michigan’s premier healthcare organization with more than 10,000 caregivers. Sparrow’s Sports Medicine division offers programs for athletes at all levels and includes primary care physicians, orthopedic surgeons, physical therapists and athletic and performance trainers.
Sparrow will lend its expertise through the MHSAA Website and on-site at various MHSAA tournament events. Resources from Sparrow staff, including information on current health and safety topics and trends, will be accessible online through the Health & Safety page of the MHSAA Website.
Sparrow’s contributions also will be promoted through the MHSAA’s multiple social media platforms. “This partnership is one of the biggest steps we’ve ever taken to build the MHSAA’s capacity to address the almost daily questions we receive about student-athlete health and wellness, and to sort out and solve the biggest issues of school sports safety,” said John E. “Jack” Roberts, executive director of the MHSAA.
A key component to Sparrow’s addition to the MHSAA Website is an “Ask the Experts” feature that connects users directly to Sparrow’s Sports Medicine staff. Sparrow also will set up booths at various MHSAA tournaments where staff will be available to answer similar questions and discuss sports medicine-related issues.
“Sparrow is thrilled to partner with the MHSAA,” said Stella Cash, Sparrow vice president for development and strategic partnerships. “We have the region’s pre-eminent primary care physicians trained in sports medicine who specialize in the prevention and treatment of sports-related injuries.
Parents and coaches can turn to us for all health-related issues and trust we are focused on transforming care to keep their high school athletes fit, healthy and in the game.”
Sparrow Health System includes hospitals in Lansing, St. Johns, Ionia and Carson City as well as Physicians Health Plan, Sparrow Physicians Health Network, the Sparrow Medical Group and the Michigan Athletic Club. Sparrow also is affiliated with Michigan State University’s three human health colleges.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
MHSAA Senior Assistant Director Frushour to Receive NFHS Citation
By
Geoff Kimmerly
MHSAA.com senior editor
January 23, 2026
Andy Frushour, a senior assistant director for the Michigan High School Athletic Association, is one of eight high school association leaders who has been selected to receive a Citation from the National Federation of State High School Associations (NFHS) during this summer’s annual meeting.
The Citation is one of the NFHS’ highest honors and recognizes recipients for their contributions to the NFHS, state high school associations, athletic director and coaching professions, the officiating avocation and fine arts/performing arts programs.
Frushour is in his 25th year at the MHSAA and currently directs the association’s efforts in marketing, girls and boys soccer, and student services. His tenure has been most notably defined by his leadership in making the MHSAA a national trendsetter in digital initiatives and communication, and he has spearheaded several pioneering efforts to bring student voices into decisions affecting their activities.
After beginning his tenure in the communications department, Frushour created the MHSAA’s marketing and brand team – which remains unique among state associations and aims to tell the story of school sports. The team tackles everything from media communications, sports information, website content and social media to ticketing, corporate sales and merchandise. As part of his digital branding contributions, Frushour has served as the lead contributor on every website redesign since 1999, created the Michigan Power Rating (MPR) formula now used for seeding in eight MHSAA Tournament sports, and led Michigan’s efforts to exclusively use digital tickets for postseason events.
“Sometimes the most valuable player on a baseball team is the utility player – somebody who plays but also excels at a number of different positions. For the last 25 years, Andy clearly has done that – from student leadership, to running a sport, to branding, to business decisions,” MHSAA Executive Director Mark Uyl said. “He’s someone who is competent, respected and has become a huge part of MHSAA history during his 25 years with us.”
Frushour also has steered the MHSAA to adopt a more prominent focus on students through the creation of several popular programs, including the Student Advisory Council, a series of annual interactive sportsmanship summits and captains clinics, and the Battle of the Fans student section competition. Building off that work, he has developed and created four free NFHS Learn courses geared toward team captains.
Frushour also has served on NFHS committees for soccer, student services, summer meeting and strategic planning, and spoken at several summer meetings and one NFHS winter meeting, and at the National Athletic Directors Conference.
After graduating in 1995 from Mason High School (Mich.) – where he played baseball and golf – Frushour attended Hope College, where he majored in business administration and minored in communications, graduating in 1999. He received an MBA in sports business from Arizona State in 2003.