NFHS Introduces Updated Logo
July 17, 2019
Special from NFHS
As the National Federation of State High School Associations (NFHS) heads into the next 100 years of leading high school sports and other activity programs nationwide, it will be doing so with a new logo.
The new logo was unveiled to the membership earlier this month at the close of the NFHS Centennial Celebration. The NFHS and its 51-member state high school associations celebrated the organization’s accomplishments at the 100th Annual Meeting at the JW Marriott in downtown Indianapolis.
The organization will continue to be branded as the NFHS in the new logo, and the N and F are connected as has been the case since 1979. However, the entire acronym is together on one line as opposed to the previous logo with the NF and HS on separate lines. While red and blue will continue to be the predominant colors, the new logo mixes white with red and blue to suggest a flag waving in the wind. The direction of the flag is pointing upward to symbolize forward-thinking and advancement.
The new design maintains a resemblance to the shield that has been a part of the NFHS logo since 1997. However, the logo is flared at the top, and the bottom of the logo does not have definitive borders, which suggests the organization has moved past its first 100 years and is expanding its reach as the national leadership organization for high school sports and performing arts programs in the United States.
While the organization’s logo from 1952 had four stars to signify the four charter members of the NFHS, the four stripes within the new logo represent the four homes of the organization during the first 100 years.
“We wanted to retain NFHS as the central component of the new logo because the organization’s national presence has continued to spiral upward in the 22 years since the NFHS acronym was adopted,” said Dr. Karissa Niehoff, NFHS executive director. “However, as we celebrated our first 100 years, we felt it was important to establish a new look that would signify our ever-increasing role as the national leader in high school sports and performing arts programs.”
Counting the Centennial logo that was used during the 2018-19 school year, the new logo will be 10th used by the organization since the first one was adopted in the 1930s. The new logo was created by Section 127, an Indianapolis-based design company.
The NFHS was started in 1920 and had offices in Chicago until 1971, when it moved to Elgin, Illinois. The organization moved to Kansas City, Missouri, in 1979, and then in 2000 to Indianapolis, where it remains today.
The Michigan High School Athletic Association is a member of the NFHS, and Michigan is one of the four founding states of the national association.
MHSAA Remembers Late Director Bush
By
Geoff Kimmerly
MHSAA.com senior editor
September 11, 2013
Allen W. Bush was a military man and had a military way about him.
And those traits no doubt were invaluable as the former U.S. Marine became a respected national voice during arguably the most transformative era in high school athletics.
Bush, who served as Executive Director the Michigan High School Athletic Association from the fall of 1968 through the summer of 1978, died Monday in Traverse City. He was 90.
Bush oversaw some of the most significant developments in MHSAA history, chiefly the addition of girls sports – MHSAA tournaments existed for nine girls sports when he retired – plus the addition of football playoffs in 1975 and MHSAA tournaments in baseball, ice hockey and skiing.
“He led the MHSAA during simultaneously one of the most stressful and most exciting times as schools responded to federal legislation promoting opportunities for minorities and females,” current MHSAA Executive Director John E. “Jack” Roberts said. “Al Bush was among leaders who saw the opportunities instead of burdens of those laws.”
He began his tenure at the MHSAA on March 1, 1960, as Assistant State Director of Athletics to Executive Director Charles E. Forsythe. Bush’s designation changed to Associate Director in 1963, and on July 10, 1968 he was appointed to replace the retiring Forsythe as leader of the association.
An award bearing Bush’s name is bestowed by the MHSAA each spring to an administrator, coach, official, trainer, doctor, or member of the media who has at least 15 years of experience in Michigan interscholastic athletics with unusually frequent and significant contributions to the MHSAA.
Prior to joining the MHSAA, Bush taught mathematics, coached four sports and served as athletic director at different times during tenures at Battle Creek Central, Kalamazoo University, Dearborn and Bay City Handy high schools. Bush was a graduate of Kalamazoo University and later earned multiple bachelor’s degrees from Western Michigan University and a master’s in school administration from the University of Michigan. He was captain of the football team at WMU and received its Most Valuable Player and Athletic-Scholarship awards as a senior, and later was named Man of the Year in 1975 by WMU’s Alumni W Club.
Bush also studied at Princeton University and the University of Arizona and served six years of active duty with the U.S. Marine Corps during World War II and the Korean War. He was discharged with a rank of first lieutenant.
While at the MHSAA, Bush was a frequent contributor to the National Federation of State High School Associations. He served as chairperson of the committee that wrote the NFHS’s first swimming and diving rule book and also was a representative to the U.S. Olympic Committee.
A memorial service will take place at 11 a.m. Friday, Sept. 13, at Central United Methodist Church in Traverse City.
A summation written by late MHSAA historian Dick Kishpaugh during 1978 said the following of Bush's service to member schools:
"Through all of these varied and complex changes, the MHSAA has met its commitment to a high standard of excellence," Kishpaugh wrote.
"Al Bush is fallible, as we all are, but he needs to make no apologies. The accomplishments speak for themselves."