Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Representative Council Approves Limited Regional Seeding in Girls Lacrosse at Fall Meeting
By
Geoff Kimmerly
MHSAA.com senior editor
December 9, 2022
The addition of limited seeding at the Regional level of the Girls Lacrosse Tournament headlined actions taken by the Representative Council of the Michigan High School Athletic Association during its Fall Meeting on Dec. 2 in East Lansing.
Generally, the Council takes only a few actions during its Fall Meeting, with topics often introduced for additional consideration and action during its meetings in winter and spring. This Fall Meeting saw the Council take only three actions, with additional discussion centered on topics expected to receive more specific consideration at MHSAA sport committee meetings this winter and the Council’s meetings in March and May.
The Council approved a Girls Lacrosse Committee proposal to seed the top two teams in every Regional, and place those top seeds on opposite sides of the bracket beginning with the 2023 season. The two teams to be seeded will be determined by using the MHSAA’s Michigan Power Ratings (MPR) formula, which takes into account success and strength of schedule and is used currently to provide seeding information in boys lacrosse, girls and boys basketball, girls and boys soccer, and ice hockey. Only the top two teams in girls lacrosse will be seeded and separated; the other teams in each Regional will be placed on their brackets by random draw.
The Council also approved a Boys Lacrosse Committee recommendation that will allow athletes to participate in up to five quarters per day between teams at multiple levels – for example, varsity and junior varsity – also beginning with the 2023 season. For boys lacrosse multi-team tournaments, if two school teams (for example, the varsity and junior varsity) are at the same event, athletes may play in no more halves or quarters than what is being played by the school’s highest-level team that day. (Example: if the varsity team is playing three 30-minute half games for a total of six halves, a player playing both varsity and JV on the same day can play in six total halves that day.) The “fifth quarter” rule, by allowing athletes to compete on two levels on the same day, is intended to help programs that are otherwise lacking enough participants to field teams at multiple levels.
Taking into account the wintery weather conditions experienced by athletes during the MHSAA alpine ski season, the Council approved a Sports Medicine Advisory Committee recommendation to adopt the “MHSAA Competition and Practice Guidelines for Cold Weather,” which are specific to alpine skiing. The guidelines include a windchill chart and cold standards for ambient temperature. This proposal also was supported by the Ski Committee and will go into effect for the 2022-23 season.
Remaining discussions focused on results from this fall’s Update Meeting survey completed by administrators during the MHSAA’s annual presentations across the state. The Council considered survey data including on questions related to the out-of-season travel rule. The Council also discussed results of a fall survey completed by member school athletic directors and head varsity football coaches concerning ongoing conversations about scheduling and playoff format. Following the Football Committee meeting in January 2023, an ad hoc committee comprised of members of the MHSAA staff, Representative Council, Michigan Interscholastic Athletic Administrators Association (MIAAA) and Michigan High School Football Coaches Association (MHSFCA) will be convened for further discussion on these topics, with their report to be provided to the Council during its March 2023 meeting.
The Fall Meeting saw the appointment of Westland John Glenn athletic director Jason Malloy for a first-two-year term to the 19-person Council, and the re-appointment of Bay City Western principal Judy Cox for a second two-year term. Malloy previously was appointed to finish a partial term as one of the two representatives of member junior high/middle schools.
The Council reelected Scott Grimes, superintendent for Grand Haven Area Public Schools, as its president; and Vic Michaels, director of physical education and athletics for the Archdiocese of Detroit, as secretary-treasurer. Brighton High School athletic director John Thompson was elected Council vice president.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.3 million spectators each year.