Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
MHSAA Member Schools Continue Rebound in Sports Participation with 2022-23 Climb
By
Geoff Kimmerly
MHSAA.com senior editor
July 14, 2023
Participation in Michigan High School Athletic Association-sponsored sports increased for the second-straight school year in 2022-23, continuing its recovery from a COVID-related decline and despite another decrease in school enrollment among the MHSAA’s 750 member high schools.
A total of 268,071 participants were counted across the 28 sports for which the MHSAA sponsors postseason tournaments – a 2.7-percent increase from 2021-22 as participation has grown a combined 9.9 percent from a drastic downturn in 2020-21 during the height of the COVID-19 pandemic.
The 2022-23 increase of 2.7 percent also came as enrollment at MHSAA member schools fell 3.2 percent from the previous year. More specifically, boys participation rose 3.4 percent to 156,501 participants, despite a 2.9-percent decrease in boys enrollment. Girls participation rose 1.7 percent to 111,570 participants despite a 3.4-percent enrollment dip. MHSAA participation totals count students once for each sport in which they participate, meaning students who are multiple-sport athletes are counted more than once.
A total of 18 sports saw increases in participation in 2022-23 compared to 2021-22, with wrestling the largest gainer by 15.7 percent to 10,477 athletes – a rise in part attributable to a 41-percent increase in girls participation to 874 wrestlers which coincided with the second year of the MHSAA sponsoring a girls-only division at its Individual Finals. This year’s wrestling total was the sport’s highest since 2012-13.
Boys bowling enjoyed the next largest increase at 8.1 percent to 4,417 participants. Five more sports saw increases in participation by at least five percent over the previous school year – girls track & field (5.6 percent to 16,470 participants), boys lacrosse (5.6 percent to 5,038), girls lacrosse (5.3 percent to 3,215), girls bowling (5.3 percent to 2,826) and football (5.2 percent to 34,997).
Also enjoying increases in participation during the 2022-23 school year were boys track & field (up 4.9 percent from 2021-22), girls competitive cheer (3.5 percent), boys basketball (3.2), girls tennis (2.9), girls volleyball (2.5), girls skiing (2.0), girls basketball (1.4), boys golf (1.3), boys soccer (0.9), baseball (0.8) and girls soccer (0.3). Of the eight sports that did see declines in 2022-23, four experienced decreases in participation that were lower than the 3.2-percent decrease in enrollment at MHSAA member schools – boys ice hockey (-1.4 percent), boys cross country and boys tennis (both -0.9 percent) and softball (-0.7).
Football, with a combined 34,997 participants over the 11 and 8-player formats, remained the most-played sport during the 2022-23 school year in posting its highest total of athletes since 2018-19. Boys track & field (23,211) and boys basketball (20,663) were next for total participants, followed by girls volleyball (19,270) – which remained the most popular girls sport – and then baseball (16,663) and girls track & field (16,470).
For the second-straight year, girls skiing (854 athletes) posted its highest participation total since 1998-99. Boys golf (6,916) joined wrestling in posting its highest total since 2012-13, and girls volleyball enjoyed its highest participation since 2017-18. Boys track & field, girls track & field and baseball all posted their highest participation totals since 2018-19.
The participation figures are gathered annually from MHSAA member schools to submit to the National Federation of State High School Associations (NFHS) for compiling of its national participation survey. Results of Michigan surveys from the 2000-01 school year to present may be viewed on the MHSAA Website – www.mhsaa.com – by clicking on Schools > Administrators > Sports Participation Listing.
The following chart shows participation figures for the 2022-23 school year from MHSAA member schools for sports in which the Association sponsors a postseason tournament:
|
BOYS |
|
GIRLS |
||
|
Sport |
Schools (A) |
Participants |
Schools (A) |
Participants (B) |
|
Baseball |
662/21 |
16,629 |
- |
-/34 |
|
Basketball |
730/1 |
20,662 |
721 |
13,788/1 |
|
Bowling |
422/14 |
4,393 |
415 |
2,826/24 |
|
Competitive Cheer |
- |
- |
352 |
5,942 |
|
Cross Country |
671/3 |
7,981 |
668 |
6,859/7 |
|
Football - 11 player |
526/108 |
32,280 |
- |
-/128 |
|
8-player |
127/13 |
2,575 |
- |
-/14 |
|
Golf |
547/57 |
6,809 |
384 |
3,708/107 |
|
Gymnastics |
- |
- |
106 |
562 |
|
Ice Hockey |
322/14 |
3,113 |
- |
-/16 |
|
Lacrosse |
183/15 |
5,015 |
127 |
3,215/23 |
|
Skiing |
125/2 |
923 |
124 |
854/3 |
|
Soccer |
480/15 |
13,221 |
485 |
11,863/58 |
|
Softball |
- |
- |
645 |
11,722 |
|
Swimming & Diving |
278/24 |
4,108 |
287 |
4,931/65 |
|
Tennis |
303/17 |
5,981 |
335 |
8,169/34 |
|
Track & Field |
694/2 |
23,208 |
692 |
16,470/3 |
|
Volleyball |
- |
- |
718 |
19,270 |
|
Wrestling |
497/288 |
9,603 |
/874 |
(A) The first number is the number of schools reporting sponsorship on the Sports Participation Survey, including primary and secondary schools in cooperative programs as of May 15, 2023. The second number indicates the number of schools that had girls playing on teams consisting primarily of boys.
(B) The second number indicates the number of additional girls playing on teams consisting primarily of boys and entered in boys competition.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.3 million spectators each year.