Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Task Force to Promote Multi-Sport Experience
January 14, 2016
By Geoff Kimmerly
Second Half editor
Noting growing concerns for the health risks to young people who specialize too early and narrowly on a single sport, the Michigan High School Athletic Association is creating a task force to work throughout 2016 on promoting the benefits of multi-sport participation.
The task force is expected to develop strategies and tactics for the MHSAA and its member schools to deliver to coaches, athletes and parents that will demonstrate the high risks and limited rewards of early and intense focus on a single sport. A January 2017 campaign launch is anticipated.
The task force will be small in number but consist of both administrators and coaches who represent the diversity of schools and communities in Michigan. Their discussions will be monitored by MHSAA communications staff, who will be designing tactics to implement the ideas and initiatives that the task force discusses.
“For years it seemed educators were alone in promoting the multi-sport experience as the best for young people,” MHSAA Executive Director John E. “Jack” Roberts said. “Rather suddenly, these voices have been joined by high-profile coaches and athletes and supported by a growing body of research.
“Major college football coaches, members of the USA Women’s World Cup Soccer championship team, Hall of Fame pitcher John Smoltz, PGA golfer Jordan Spieth and others demonstrate to us that the multi-sport experience is the healthiest and happiest way to participate in youth sports.”
More than 40 national and international sports organizations have joined a movement called “Project Play” which advocates the multi-sport experience as the safer, healthier and happier sports participation journey. The task force also will benefit from its relationship with the Institute for the Study of Youth Sports at Michigan State University and with Sparrow Health Systems.
“The risks of over-specialization in sports – that is, a focus too early and too intense on a single sport – are greater than all other youth sports health risks combined,” Roberts added. “They need at least as much attention as we’ve brought to reducing the risks of heat stroke, cardiac episodes and concussions.”