Sampson to Join MHSAA Staff

July 12, 2016

By Geoff Kimmerly
Second Half editor

Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.

Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.

He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.

In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.

“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”

Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.

Use of Participation Fees Falls Slightly

July 29, 2015

By Geoff Kimmerly
Second Half editor

The percentage of Michigan High School Athletic Association high schools that assessed participation fees to help fund interscholastic athletics dropped five percent during the 2014-15 school year to its lowest since 2011-12, according to the most recent survey taken by the MHSAA – although the ratio of schools assessing fees remained above 50 percent of respondents for the fifth straight year.

A total of 522 high schools – or 69 percent of the MHSAA membership – responded to the 2014-15 survey for the highest feedback rate since 2010-11. A total of 269 high schools, or 51.5 percent that took the survey, charged fees this school year, compared to 56.6 percent of schools that responded in 2013-14.

There were 753 senior high schools in the MHSAA membership in 2014-15. This was the 11th survey of schools since the 2003-04 school year, when members reported fees were being charged by 24 percent of schools. The percentage of member schools charging fees crossed 50 percent in 2010-11 and remained at 50.5 percent in 2011-12 before making a nearly five-percent jump three school years ago. 

The largest drop of those charging fees in 2014-15 came at Class B schools, with 52 percent reporting fees after 62 percent reported using them in 2013-14. Class A schools saw a seven-percent decrease to 70 percent with fees, and Class D schools saw a four-percent decrease to 35 percent that assessed. Class C schools saw a one-percent increase to 47 percent assessing for participation.

Charging a standardized fee for each team on which a student-athletes participates – regardless of the number of teams – remains the most popular method among schools assessing fees, although that rate fell slightly from 41 percent of schools assessing during 2013-14 to 39 percent this school year. Schools charging a one-time standardized fee per student-athlete also fell, from 33 to 28 percent of schools that assess fees. The survey showed a slight increase in schools assessing fees based on tiers of the number of sports a student-athlete plays (for example, charging a larger fee for the first team and less for additional sports). There also was a slight increase in fees being assessed based on the specific sport being played.

The median fee by schools that charged student-athletes per sport did drop $10 to $75. Other fees remained consistent from the 2013-14 school year: the median one-time student fee at $100, the median annual maximum fee per student at $150 and the median annual maximum family fee at $300.

The survey for 2014-15 and surveys from previous years can be found on the MHSAA Website by clicking here.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.