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Supporting Sports Officials

February 20, 2015

There recently has been some criticism that the MHSAA hasn’t “had the backs” of sports officials regarding a proposal for a new state law.

To make a difference of opinion about legislative strategy the litmus test of MHSAA support for officials is misguided at best and manipulative at worst.

Moreover, from the standpoint of coaches and spectators, the MHSAA is much too ready to support officials, even when officials misapply a game rule or misjudge a contest situation. That we always back officials, even when they are wrong, is a criticism that resonates with the public far more than the recent, rare criticism that we don’t have officials’ backs on a piece of legislation that we believe lacks merit.

Despite the hype and hope, there are two things the proposed legislation will not do: 

First, additional legal sanctions will not dissuade someone who has momentarily lost his or her mind to pause and think, “Oh yeah, If I slug this person, there’s an extra penalty.” There is no evidence that such legislation works as a deterrent to emotional outbursts.

Second, putting such legislation on the books will not improve sportsmanship on the front lines. Such laws are empty words; improving sportsmanship is year-round, grassroots work of real substance.

Because our energies are invested in the ongoing work of improving sportsmanship in interscholastic athletics’ special niche in the world of sports, the MHSAA has been known nationwide for several decades as a high school association with great passion for good sportsmanship and innovative programs to improve sportsmanship.

This week alone we have thousands of students and others voluntarily watching videos promoting school spirit and good sportsmanship as the fourth annual “Battle of the Fans” concludes. This program, born in Michigan, is now spreading to our counterpart organizations across the U.S.

This week, and almost every week, we have staff traveling “anytime, anywhere” to deliver face-to-face education to groups of high school coaches who, more than anyone else, influence the behaviors of both players and spectators.

Through the years, we have promoted sportsmanship with audio and video and print promotions. We’ve conducted statewide, league and local sportsmanship summits as well as team captain and student leadership workshops. We have rewarded good sportsmanship, and penalized bad.

The MHSAA’s Constitution requires every member school to adopt a code of good sportsmanship for its athletes, coaches and spectators, an educational program to promote good sportsmanship, and a system of progressive discipline for failure to behave according to the code of good sportsmanship. A condition of MHSAA membership is to demonstrate that those requirements are being met.

Time and money spent on real solutions, not symbolism, is the MHSAA’s approach to creating and maintaining a higher level of sportsmanship. And it’s the best way for the MHSAA to demonstrate its ongoing support for contest officials.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.