No Place Buchanan’s Herd Would Rather Be
February 17, 2018
By Geoff Kimmerly
Second Half editor
BUCHANAN – Cailin Gunn was new at Buchanan entering eighth grade, and she was shy. What’s more, eighth graders in her district are housed in the same building as the high schoolers, which understandably could be intimidating.
She went to only one basketball game that season, in 2013-14. But the wall of Bucks cheering on their team easily caught her attention.
And then Jessica Lee, another eighth grader that year, and her friends invited Gunn to join the “Herd” – at that point the reigning Battle of the Fans II champion.
“She was scared, and we all took her in,” Lee said. “Because I know it is scary going to a new school. So the Herd was like, we’re open to everyone. Everybody come join.”
Also an eighth-grader at that time, Kevin Frost was tucked into a top corner of “The Woods” as section leaders whose names remain easy to recall helped Buchanan’s become an example to be followed statewide.
“We just got to see them in action. It was just amazing to watch,” said Frost, who with Lee and Gunn is among current Herd leaders. “I don’t know how to describe it. When we won on a buzzer beater at the ‘Mean Stinks’ game – just to be part of that; it’s come full circle. To be down leading everyone else, it’s indescribable.”
The tradition indeed lives on. The MHSAA’s visit to Buchanan for Friday’s boys basketball game against Berrien Springs was its fourth in seven years of Battle of the Fans and the last of three finalists tour stops for this year’s BOTF VII.
We met with section leaders Gunn, Lee, Frost, fellow seniors Madison Schau and Kenneth Stuckey and junior Garret Lollar to learn more about how they’ve both carried on and added to the Herd’s legacy.
As with our first two finalists tour reports on Petoskey’s Blue Crew and Boyne City’s Rambler Rowdies, below is our review of an evening hanging with the Bucks. Following again the format of a typical game night, we begin with the Herd’s suggestions for other student sections getting started and video from our visit and then tell more of the story behind a group that continues to rock the bleachers.
Buchanan’s Gameplan
Take some of these tips from Buchanan’s Herd:
• Be positive – in planning and performance. It all starts with the right attitude, Lollar said, and that starts with the process behind the scenes and carries over to the fun in the stands.
• Don’t be scared. That advice covers a number of scenarios. Don’t be scared to come to a student section meeting with older classmates or many you don’t know. Don’t be scared to share your opinion. And never be scared to dance with your section when the rest of the crowd is watching.
• Make it all about fun. The more fun you’re having, the more tightly-knit your section will become.
• Work together. The Herd has a large group of leaders, but they work to make all of their individual ideas mesh together. That allows them to collect a lot of great ones – and keep everyone in a large group engaged as well.
Pregame Prep
As an established section for most of this decade, the Herd generally enters a school year with a running start.
Tradition and expectations are set, thanks in part to a group of teachers who are passionate about facilitating whatever the Herd needs to be at its best. But students continue to show as well – it’s the usual this year to have 30 or more at the section’s regular meetings.
The Herd from its beginnings at the start of this decade has been about immersing itself in the community. That’s included a lot of things over the years, including being asked to attend events in town that have little to do with the school’s athletics. But it begins with becoming a fabric of the entire school district, which starts in part with section leaders holding “traveling pep rallies” to teach cheers to elementary and middle school students. (The video below was submitted as part of the BOTF "Challenge Round.")
@MHSAA #BOTF Social Media Challenge #20 YOUTH: How does BHS spread spirit & encourage our Little Bucks? We visit every school in the district with “Traveling Pep Rallies.” We teach them cheers & spread our Buck Pride across all ages! ??♥? pic.twitter.com/w059Bs4qF2
— The Herd (@TheHerd_BHS) January 16, 2018
At one traveling pep rally, Gunn and her fifth-grade sister led a cheer together. Another poignant moment unfolded when kids ran up to Lee later on because they recognized her from a pep rally and wanted to show her some of the cheers they’d learned.
“They saw me as a leader, and I like to be a leader,” Lee said. “And I think that’s another thing I like about the Herd: I see myself in them. I was you once, and now I’m … the people who led it before.”
For this year’s application video, the Herd rallied its classmates during the final days before holiday break to shoot a lip dub. Leaders went that route because they wanted to offer something that hadn’t been done as part of BOTF before – but also, the lip dub allowed them to show off more than just a basketball game night. The run through the school’s hallways included appearances by a number of sports teams, school clubs and social groups that all have some ownership in the section.
Herd leaders have an inside joke that while the section has always been good, it went through some “dark ages” before experiencing a “renaissance” this year. This BOTF candidacy is topping things off.
“I feel like this has been our entire high school (career),” Schau said. “We’ve been part of the Herd since we got into the high school. … It’s something we’ve always done, all the way through. So our passion’s really strong this year.”
Game Time
“Tonight for sure, you’re going to see some bad dancing,” Stuckey said. “I’m one of them, but we’re going to let it all out.”
The Woods are alive from before tip-off until long after the final buzzer. There are plenty of traditions – the speaker system pipes in music during quarter breaks and halftimes for a full section dance party, and during play the cheers and chants are ones the Herd has made regulars over the years – and taught to all of those younger students coming up so they’re ready to step in as high schoolers.
Community indeed runs deep. On this night, Buchanan’s 1977-78 Class C champion boys basketball team was featured for a halftime reunion. As would make sense, the Herd wasn’t really involved – but then received a giant shout-out at the end of the ceremony from retired coach Mike Rouse.
A few other things that stuck out on this night: Halftime kicked off with a full section conga line around the gym. And as it’s done since 2012-13, the Herd finished the night after the game had ended singing a song from the stands with the team and many from the community filling the floor.
Also recognizable were faces in other sections of the gym of at least a few alums we’d seen in years past. That support is ongoing – the Herd has received quite a bit of social media action from past grads sharing their pride. They’ve also seen it from visiting fans and even an opposing player who said his school’s student section needed to step up to Buchanan’s level.
The Woods has been shaking things up quite a bit this winter. On the road at places like Niles Brandywine, where it joined that school’s “Pink Out.” Supporting other teams besides basketball, including wrestling and competitive cheer. Unifying with the boys basketball team on Tie-Dye Night, when Bucks players also hit the court dressed to match. Herd leaders are even planning to have a spring cheering section for the first time, supporting those often-forgotten teams as well.
Some Herd leaders weren’t psyched at first with Lollar’s suggestion of Clean Bandit’s “Rather Be” as the soundtrack for the lip dub – they were hoping for something currently popular. But the 2014 jam has grown into this year’s anthem. And Friday, it seemed like no one wanted to go home when the game was done.
“This is really important to us,” Gunn said, “and we really live that saying – there’s no place we’d rather be.”
Postgame Analysis
Please join us: “Instead of coming into high school and it being scary, terrifying, like (these are) bigger people than you, it’s an inviting thing,” Lollar said. “Because you get to have fun with a bunch of people you usually wouldn’t hang out with. In the student section, I stand next to freshmen I don’t talk to (otherwise) ever. But I’m friends with them because we have this.”
Leave a legacy: “I notice when we go on our traveling pep rallies, we see these kids at the elementary school – they’re not even higher than my knee,” Schau said. “And they know the cheers. I don’t know if I was that age and knew how to cheer, but they know the cheers by heart. That’s what makes me want to do it – because those kids know every single cheer. You just grow up. They know now. They know what to do.”
Shy no more: “All of the positivity and all of these people showed me there’s no reason to be scared,” Gunn said. “Something I learned and something other people should learn is you won’t be embarrassed (because) everyone else is doing it around you. It’s a lot of fun.”
We will remember this forever: “It’s something we get to remember (from) high school,” Stuckey said. “There are many kids who can’t be like, ‘We had a student section and we were able to lead it.’ And it’s nice we’re able to say that. The Herd is a family; we’re not just people who know each other, we’re not just a student section. We all care about each other, and it’s nice to have a family away from your real family.”
Next on BOTF: The Buchanan visit concluded this year’s BOTF finalists tour. Beginning Tuesday, fans all over the state may vote for the student section they think should win this year’s contest. Check out Second Half on Tuesday for instructions on how to vote on Facebook, Twitter and Instagram. The champion will be announced Feb. 23.
Click to see our reports on Petoskey’s Blue Crew and Boyne City’s Rambler Rowdies.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan's "Herd" cheers during Friday's boys basketball game against Berrien Springs. (Middle) Classmates follow the beat as Kevin Frost plays drums during a break in the action. (Photos courtesy of Buchanan's yearbook staff.)
And the 2022 BOTF Winner is ...
By
Geoff Kimmerly
MHSAA.com senior editor
February 17, 2022
Few have studied up for the MHSAA’s Battle of the Fans as much as Traverse City West senior Patrick Guiney did before the start of this year’s BOTF X competition.
He watched all of the finalists’ videos from the first nine years, and many of the semifinalists’ as well, diving in to uncover the best strategies to help he and his classmates deliver the Bleacher Creatures their second BOTF championship.
Of course, he watched all of Traverse City West’s past videos too, trying to see if those past sections had done something well that the current Creatures should incorporate this year, and to figure out where those past sections may have fallen short.
But watching all of those schools, his and others, also left a pretty significant impression about what BOTF, and more generally student sections, should be about.
“I think it’s really about bringing people together, leaving whatever is going on just letting go of it for a while and enjoying a big game with your friends,” Guiney said. “Maybe meeting some new people, and knowing that no matter what you’ll be welcomed with open arms. It’s just a really positive environment that I feel everybody should be part of because (student sections) are just so much fun.”
The Bleacher Creatures have had a ton of fun this school year. And they’ve earned statewide fame to add to their memories of the experience.
Traverse City West will accept its Battle of the Fans X championship banner during halftime of the first Division 2 Boys Basketball Semifinal on March 25 at Michigan State University’s Breslin Center. Finalists Buchanan and Midland Dow also have been invited to Breslin to be honored for this season’s achievement.
Traverse City West was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook, Twitter, Instagram and TikTok sites. A total of 8,964 social media votes was received. The addition of TikTok this year added to the engagement substantially, as TikToks using the hashtag #MHSAABOTF2022 were viewed more than 700,000 times.
The Student Advisory Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun. Nine semifinalists were selected from the original application group before Buchanan, Midland Dow and Traverse City West were chosen for MHSAA visits. Howell, Imlay City, North Muskegon, Petersburg Summerfield, Spring Lake and Yale also were semifinalists.
In addition to their other championship year, the Bleacher Creatures also were finalists in 2014 and 2017. Buchanan was a finalist for the seventh time this winter and has won championships in 2013, 2018 and 2020. Midland Dow entered the competition this year for the first time.
Below are our final takeaways from this year’s finalist visits:
Community Doesn’t Graduate: Buchanan
What we saw: At a game otherwise moderately attended by adults and opposing students, The Herd was out in force – as usual. After 10 years of Battle of the Fans, Buchanan students have reached a point in history where cheering on their teams and showing tons of spirit is all they’ve known – and especially as high school leaders have traveled to the middle and elementary schools every year to cultivate that culture. Herd leaders make games into gatherings, and this was just another during a year full of them as COVID-19 has eased. We watched this year’s Herd cheer the boys basketball team to a big win, but also sing and dance and just enjoy being back with each other in the stands, with plenty of representation from throughout the school as nearly half the student body showed.
Why we’re fans: A question we discuss after every BOTF visit is if we would’ve wanted to be part of the cheering section we just watched – and we’ve always left Buchanan with a resounding “Yes.” We’ve said this before, but every school would be served to replicate or at least borrow some of what Buchanan has created over the last decade. The relationships between high school leaders and the younger students who are following them, the ties between the athletes and their classmates cheering for them, and the connections between current Herd members and the people who came before them defines community.
Accept the Challenge Award: Midland Dow
What we saw: First-time BOTF applicant Dow will always have our respect for becoming the first to invite the MHSAA to an away game. The schedule caused them to bring us instead to Midland High, but the Chargers really impressed us with their organization, positivity and engagement throughout the game despite the rival Chemics’ win on the court. We dug the Doctors & Nurses theme and especially the fundraiser (again, at a road game) to buy snacks for local emergency room workers. Also notable – Dow has state-ranked girls basketball and hockey teams this winter, and the Chargers’ leadership includes members of both who put in additional time to make this section spark on top of commitments to those title-chasing sports teams.
Why we’re fans: The road game wasn’t the only challenge Dow accepted this school year. Of course, all of our finalists were left to restart their sections after COVID-19 spectator limits over the last 18 months, and Dow did so in a way others should copy – notably, stepping up their social media game and becoming a force not just at football and basketball but volleyball, soccer and hockey as well. Dow has had a section in years past but raised its game this fall and winter. We’re looking forward to seeing more – and next time at “Herb’s House” for a Dow home game.
Battle of the Fans champion: Traverse City West
What we saw: First off, possibly more fans than we’ve seen before, and stacked from the first row to the top of the high-rising bleachers. After past visits with the Bleacher Creatures, we were plenty familiar with the section’s organizational structure and leadership by its student senate, but we really admire how this year’s senators have embraced a fresh look to attract students from all grades and all activities to be part of the fun. Frankly, the Men’s Dance Team performance at halftime was pretty impressive – especially the aerials – and we can’t say enough about how much the drumline brings to the overall atmosphere of the game, especially working with the student section to rally the home team. Guiney regularly conducts interviews with fans in the stands and athletes from the various teams (and previously actors from the theater cast too) that are some parts serious but most parts silly, and getting all of those voices involved adds to the feeling of togetherness.
Why we’re fans: We’ve seen big crowds before. We’ve seen fans get crazy and sing and dance. We’ve seen fun halftime shows and entertaining quarter-break antics. All make student sections awesome.

But what really stuck out about this year’s Bleacher Creatures is the lengths they undertake to make a 1,600-student school feel much smaller. Leaders told us stories about how in past years, the school’s senate and by extension the Bleacher Creatures were thought to be just for the “cool kids” or certain social groups, and busting that reputation was a goal as the section reunited in the fall.
What they’ve achieved that way is a much more meaningful legacy that will be passed on by this year’s seniors, along with a revived championship student section.
Guiney and his classmates may be living it right now, but the significance isn't lost on them.
"I remember talking with some of my close friends who also (are involved) with the student section, during the early stages of this," he recalled. "(Saying) if we can win this and make our impact, that will last for a long time, and that will definitely fuel students of the future.
"I know that inspiring those kids and showing them how awesome a student section can be will definitely have a positive impact on the future of TC West and ensure that kids will be able to go to student sections with the same energy and have the same amount of fun. Because everybody deserves to have that experience."
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
Check out below our stories and videos behind the finalists. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)
Buchanan
Read all about it: Buchanan's 'Herd' Begins New Era with Same Bucks Energy
Midland Dow
Read all about it: Dow Aims to Give Teams Advantage with Charger Spirit
Traverse City West
Read all about it: West's Creatures Filling Bleachers with Support for Titans Teams