TC West 'Creatures' of Cheer Habit
February 11, 2014
By Geoff Kimmerly
Second Half editor
TRAVERSE CITY – The “Bleacher Creatures” stood only 250 strong for Friday’s Traverse City West boys basketball game against Petoskey.
A hockey game in Trenton took those 25 players out of the cheering section, with 50 more performing a play and 25 playing a jazz concert. Still, by Friday’s fourth quarter, at least a few from those other events trickled into the gym to finish the night with their green-clad classmates.
No one expects someone to skip another school activity to join the Creatures. Those who have to work on game nights are exempt, and having a lot of homework also is excusable.
Otherwise, showing up, like most of the student section’s rules, simply is part of an unwritten code – like going to class or eating lunch. It goes along with being a part of Traverse City West, the fourth stop on this season’s MHSAA Battle of the Fans tour.
“People don’t think of it as we have a better student section than other people; oh, our student section is the best of the best, the loudest, this and this and this,” West senior Brian Jean said. “Really, I just think it’s a way of life around here. We just ... go. That’s just what we do.”
Traverse City West was the second-to-last stop on this year’s Battle of the Fans III tour. MHSAA staff and Student Advisory Council members will finish at Beaverton on Friday and already have visited Buchanan, Bridgman and Frankfort. Public voting on the MHSAA’s Facebook, Twitter and Instagram sites will take place Feb. 18-20, with the Student Advisory Council taking that vote into consideration when selecting the champion.
The winner will be announced on Second Half on Feb. 21 and honored with a championship banner during the Boys Basketball Semifinals on March 21 at Michigan State University’s Breslin Center.
Traverse City West is by far the largest of this year’s BOTF finalists. But it also has one of the most established student section traditions of any finalist during the contest’s three-year run – and it’s a history current leaders proudly recall with detail.
The school, born in 1997 when the former Traverse City High split into West and Central, is young by relative standards. A student body of just more than 1,600 students is represented in part by a 45-member student senate, which among other duties organizes the Bleacher Creatures, publicizes game nights and generally works to build school spirit.
Current senior leaders were in fourth grade in 2006. But they are able to rattle off that the section in its official form with its Bucket Brigade leaders was started by a student named Chase O’Black, who actually has a “titan spirit scholarship” named after him that is available to one Traverse City West boy and girl each spring.
“In middle school you used to walk around the football field with your friends,” senior Kelsey Boudjalis said, “and you always saw the high schoolers and said, ‘I can’t wait to be like that.’”
The student senate provides the Bleacher Creatures an official mechanism made up of athletes from a number of sports plus others who participate in theater, Model United Nations and a host of other non-sports activities. With input from such a variety of social groups, the section represents a “melting pot” of the school on a larger scale, senior Charlie Clark said.
Start with the Bucket Brigade. Although not officially designated by the student senate as the leaders, the four seniors who dress in paint suits and bang plastic 5-gallon buckets (but only at outdoor events) are the unwritten ring masters of the Creatures, with Brigade responsibilities handed down year by year. This year’s brigade is comprised of four senate members including school governor Brady Severt.
If the Brigade gets things rolling, tradition drives the rest. Doors for football games open at 5:30 p.m., and Creatures are waiting. The section can swell to nearly 1,000 students for Homecoming or a big game against rival Traverse City Central, but like at many schools it’s an another unspoken rule that students start at the top as freshmen and gradually move forward to the front (unless they have older friends to hang with or a sweet bunny suit like Severt wore a few times as an underclassmen).
Of course, the Creatures have themes: Green Screen in West’s version of a White Out, although the Creatures like White Outs as well and combine them with Toga Nights. Wild, Wild West is a Homecoming tradition going back nearly to the start, and a neat latest addition is the Patriot Game – during which West wears red or blue and rival Traverse City Central wears the opposite, and together they raise money for area veterans organizations.
There’s music too: The band jams an adjacent section during football games, with a drum line filling the breaks for indoor events. And the Creatures love fan buses, drumming up enough interest to set up two for soccer and one for a football game this fall, plus another for the West/Central hockey game Dec. 18 at Comerica Park in Detroit.
Getting word out to more than 1,600 students is a little different than for the other BOTF contenders half and a quarter of West’s size, for obvious reasons. But the senate incorporates a few strategies in addition to the usual social media blasts and school announcements:
- Signage: Banners hang from the second-floor balcony overlooking the school cafeteria (see video for visual) announcing what’s coming up.
- Word of mouth: Leaders visit the cafeteria during lunch hours, making sure to hit up tables of students they don’t recognize among section regulars in an effort to get everyone from every group involved.
Keeping 300-400 students doing the same cheers is another task of some doing given the size of the group. But because the Creatures use a mix of new and old, there’s uniformity regardless of which leaders are leading crews at games that often are being played simultaneously. The cheers always are the same, allowing everyone the opportunity to participate and athletes on every team – even bowling teams – to enjoy the support.
“It gives the team something to play for instead of just the school. When they’re looking into the stands and seeing the entire student body there, it’s like, ‘Wow, everyone really cares about the outcome of this game,’” Clark said.
“As an athlete,” senior Hunter Lumsden added,” playing in front of a big student section makes you want to play a lot harder.”
The one debatable point is how the section became the Bleacher Creatures. Does it go back to a zombie theme night? Was it in response to Central having its Superfans? “It goes too far back for the books,” Severt quipped.
But tradition doesn’t graduate. Jean said past Bucket Brigaders he followed at a distance as an underclassmen approached him while home from college this fall to shake his hand and impart congrats and encouragement.
There’s pride in seeing the section continuing in the “right direction,” Clark said. And that right direction means being known as the best in the northern Lower Peninsula.
“I feel like the student section is a big family. The part of the high school seniors before us was to show us how to (cheer),” Jean said. “Now we’re showing the younger generation, if you will, how it’s done.”
“When I look back at high school, it’s definitely going to be one of the things I’ll remember,” Boudjalis added. “I want other kids to feel that way too.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Traverse City West fans cheer on the boys basketball team during Friday's game against Petoskey. (Middle) "Bleacher Creatures," led by two "Bucket Brigade" members at the lower left corner, fall backward on a "punch-out" to celebrate a 3-pointer. (Photos courtesy of Rick Sack/TC Rick Photo.)
And the 2022 BOTF Winner is ...
By
Geoff Kimmerly
MHSAA.com senior editor
February 17, 2022
Few have studied up for the MHSAA’s Battle of the Fans as much as Traverse City West senior Patrick Guiney did before the start of this year’s BOTF X competition.
He watched all of the finalists’ videos from the first nine years, and many of the semifinalists’ as well, diving in to uncover the best strategies to help he and his classmates deliver the Bleacher Creatures their second BOTF championship.
Of course, he watched all of Traverse City West’s past videos too, trying to see if those past sections had done something well that the current Creatures should incorporate this year, and to figure out where those past sections may have fallen short.
But watching all of those schools, his and others, also left a pretty significant impression about what BOTF, and more generally student sections, should be about.
“I think it’s really about bringing people together, leaving whatever is going on just letting go of it for a while and enjoying a big game with your friends,” Guiney said. “Maybe meeting some new people, and knowing that no matter what you’ll be welcomed with open arms. It’s just a really positive environment that I feel everybody should be part of because (student sections) are just so much fun.”
The Bleacher Creatures have had a ton of fun this school year. And they’ve earned statewide fame to add to their memories of the experience.
Traverse City West will accept its Battle of the Fans X championship banner during halftime of the first Division 2 Boys Basketball Semifinal on March 25 at Michigan State University’s Breslin Center. Finalists Buchanan and Midland Dow also have been invited to Breslin to be honored for this season’s achievement.
Traverse City West was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook, Twitter, Instagram and TikTok sites. A total of 8,964 social media votes was received. The addition of TikTok this year added to the engagement substantially, as TikToks using the hashtag #MHSAABOTF2022 were viewed more than 700,000 times.
The Student Advisory Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun. Nine semifinalists were selected from the original application group before Buchanan, Midland Dow and Traverse City West were chosen for MHSAA visits. Howell, Imlay City, North Muskegon, Petersburg Summerfield, Spring Lake and Yale also were semifinalists.
In addition to their other championship year, the Bleacher Creatures also were finalists in 2014 and 2017. Buchanan was a finalist for the seventh time this winter and has won championships in 2013, 2018 and 2020. Midland Dow entered the competition this year for the first time.
Below are our final takeaways from this year’s finalist visits:
Community Doesn’t Graduate: Buchanan
What we saw: At a game otherwise moderately attended by adults and opposing students, The Herd was out in force – as usual. After 10 years of Battle of the Fans, Buchanan students have reached a point in history where cheering on their teams and showing tons of spirit is all they’ve known – and especially as high school leaders have traveled to the middle and elementary schools every year to cultivate that culture. Herd leaders make games into gatherings, and this was just another during a year full of them as COVID-19 has eased. We watched this year’s Herd cheer the boys basketball team to a big win, but also sing and dance and just enjoy being back with each other in the stands, with plenty of representation from throughout the school as nearly half the student body showed.
Why we’re fans: A question we discuss after every BOTF visit is if we would’ve wanted to be part of the cheering section we just watched – and we’ve always left Buchanan with a resounding “Yes.” We’ve said this before, but every school would be served to replicate or at least borrow some of what Buchanan has created over the last decade. The relationships between high school leaders and the younger students who are following them, the ties between the athletes and their classmates cheering for them, and the connections between current Herd members and the people who came before them defines community.
Accept the Challenge Award: Midland Dow
What we saw: First-time BOTF applicant Dow will always have our respect for becoming the first to invite the MHSAA to an away game. The schedule caused them to bring us instead to Midland High, but the Chargers really impressed us with their organization, positivity and engagement throughout the game despite the rival Chemics’ win on the court. We dug the Doctors & Nurses theme and especially the fundraiser (again, at a road game) to buy snacks for local emergency room workers. Also notable – Dow has state-ranked girls basketball and hockey teams this winter, and the Chargers’ leadership includes members of both who put in additional time to make this section spark on top of commitments to those title-chasing sports teams.
Why we’re fans: The road game wasn’t the only challenge Dow accepted this school year. Of course, all of our finalists were left to restart their sections after COVID-19 spectator limits over the last 18 months, and Dow did so in a way others should copy – notably, stepping up their social media game and becoming a force not just at football and basketball but volleyball, soccer and hockey as well. Dow has had a section in years past but raised its game this fall and winter. We’re looking forward to seeing more – and next time at “Herb’s House” for a Dow home game.
Battle of the Fans champion: Traverse City West
What we saw: First off, possibly more fans than we’ve seen before, and stacked from the first row to the top of the high-rising bleachers. After past visits with the Bleacher Creatures, we were plenty familiar with the section’s organizational structure and leadership by its student senate, but we really admire how this year’s senators have embraced a fresh look to attract students from all grades and all activities to be part of the fun. Frankly, the Men’s Dance Team performance at halftime was pretty impressive – especially the aerials – and we can’t say enough about how much the drumline brings to the overall atmosphere of the game, especially working with the student section to rally the home team. Guiney regularly conducts interviews with fans in the stands and athletes from the various teams (and previously actors from the theater cast too) that are some parts serious but most parts silly, and getting all of those voices involved adds to the feeling of togetherness.
Why we’re fans: We’ve seen big crowds before. We’ve seen fans get crazy and sing and dance. We’ve seen fun halftime shows and entertaining quarter-break antics. All make student sections awesome.

But what really stuck out about this year’s Bleacher Creatures is the lengths they undertake to make a 1,600-student school feel much smaller. Leaders told us stories about how in past years, the school’s senate and by extension the Bleacher Creatures were thought to be just for the “cool kids” or certain social groups, and busting that reputation was a goal as the section reunited in the fall.
What they’ve achieved that way is a much more meaningful legacy that will be passed on by this year’s seniors, along with a revived championship student section.
Guiney and his classmates may be living it right now, but the significance isn't lost on them.
"I remember talking with some of my close friends who also (are involved) with the student section, during the early stages of this," he recalled. "(Saying) if we can win this and make our impact, that will last for a long time, and that will definitely fuel students of the future.
"I know that inspiring those kids and showing them how awesome a student section can be will definitely have a positive impact on the future of TC West and ensure that kids will be able to go to student sections with the same energy and have the same amount of fun. Because everybody deserves to have that experience."
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
Check out below our stories and videos behind the finalists. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)
Buchanan
Read all about it: Buchanan's 'Herd' Begins New Era with Same Bucks Energy
Midland Dow
Read all about it: Dow Aims to Give Teams Advantage with Charger Spirit
Traverse City West
Read all about it: West's Creatures Filling Bleachers with Support for Titans Teams