TC West 'Creatures' of Cheer Habit
February 11, 2014
By Geoff Kimmerly
Second Half editor
TRAVERSE CITY – The “Bleacher Creatures” stood only 250 strong for Friday’s Traverse City West boys basketball game against Petoskey.
A hockey game in Trenton took those 25 players out of the cheering section, with 50 more performing a play and 25 playing a jazz concert. Still, by Friday’s fourth quarter, at least a few from those other events trickled into the gym to finish the night with their green-clad classmates.
No one expects someone to skip another school activity to join the Creatures. Those who have to work on game nights are exempt, and having a lot of homework also is excusable.
Otherwise, showing up, like most of the student section’s rules, simply is part of an unwritten code – like going to class or eating lunch. It goes along with being a part of Traverse City West, the fourth stop on this season’s MHSAA Battle of the Fans tour.
“People don’t think of it as we have a better student section than other people; oh, our student section is the best of the best, the loudest, this and this and this,” West senior Brian Jean said. “Really, I just think it’s a way of life around here. We just ... go. That’s just what we do.”
Traverse City West was the second-to-last stop on this year’s Battle of the Fans III tour. MHSAA staff and Student Advisory Council members will finish at Beaverton on Friday and already have visited Buchanan, Bridgman and Frankfort. Public voting on the MHSAA’s Facebook, Twitter and Instagram sites will take place Feb. 18-20, with the Student Advisory Council taking that vote into consideration when selecting the champion.
The winner will be announced on Second Half on Feb. 21 and honored with a championship banner during the Boys Basketball Semifinals on March 21 at Michigan State University’s Breslin Center.
Traverse City West is by far the largest of this year’s BOTF finalists. But it also has one of the most established student section traditions of any finalist during the contest’s three-year run – and it’s a history current leaders proudly recall with detail.
The school, born in 1997 when the former Traverse City High split into West and Central, is young by relative standards. A student body of just more than 1,600 students is represented in part by a 45-member student senate, which among other duties organizes the Bleacher Creatures, publicizes game nights and generally works to build school spirit.
Current senior leaders were in fourth grade in 2006. But they are able to rattle off that the section in its official form with its Bucket Brigade leaders was started by a student named Chase O’Black, who actually has a “titan spirit scholarship” named after him that is available to one Traverse City West boy and girl each spring.
“In middle school you used to walk around the football field with your friends,” senior Kelsey Boudjalis said, “and you always saw the high schoolers and said, ‘I can’t wait to be like that.’”
The student senate provides the Bleacher Creatures an official mechanism made up of athletes from a number of sports plus others who participate in theater, Model United Nations and a host of other non-sports activities. With input from such a variety of social groups, the section represents a “melting pot” of the school on a larger scale, senior Charlie Clark said.
Start with the Bucket Brigade. Although not officially designated by the student senate as the leaders, the four seniors who dress in paint suits and bang plastic 5-gallon buckets (but only at outdoor events) are the unwritten ring masters of the Creatures, with Brigade responsibilities handed down year by year. This year’s brigade is comprised of four senate members including school governor Brady Severt.
If the Brigade gets things rolling, tradition drives the rest. Doors for football games open at 5:30 p.m., and Creatures are waiting. The section can swell to nearly 1,000 students for Homecoming or a big game against rival Traverse City Central, but like at many schools it’s an another unspoken rule that students start at the top as freshmen and gradually move forward to the front (unless they have older friends to hang with or a sweet bunny suit like Severt wore a few times as an underclassmen).
Of course, the Creatures have themes: Green Screen in West’s version of a White Out, although the Creatures like White Outs as well and combine them with Toga Nights. Wild, Wild West is a Homecoming tradition going back nearly to the start, and a neat latest addition is the Patriot Game – during which West wears red or blue and rival Traverse City Central wears the opposite, and together they raise money for area veterans organizations.
There’s music too: The band jams an adjacent section during football games, with a drum line filling the breaks for indoor events. And the Creatures love fan buses, drumming up enough interest to set up two for soccer and one for a football game this fall, plus another for the West/Central hockey game Dec. 18 at Comerica Park in Detroit.
Getting word out to more than 1,600 students is a little different than for the other BOTF contenders half and a quarter of West’s size, for obvious reasons. But the senate incorporates a few strategies in addition to the usual social media blasts and school announcements:
- Signage: Banners hang from the second-floor balcony overlooking the school cafeteria (see video for visual) announcing what’s coming up.
- Word of mouth: Leaders visit the cafeteria during lunch hours, making sure to hit up tables of students they don’t recognize among section regulars in an effort to get everyone from every group involved.
Keeping 300-400 students doing the same cheers is another task of some doing given the size of the group. But because the Creatures use a mix of new and old, there’s uniformity regardless of which leaders are leading crews at games that often are being played simultaneously. The cheers always are the same, allowing everyone the opportunity to participate and athletes on every team – even bowling teams – to enjoy the support.
“It gives the team something to play for instead of just the school. When they’re looking into the stands and seeing the entire student body there, it’s like, ‘Wow, everyone really cares about the outcome of this game,’” Clark said.
“As an athlete,” senior Hunter Lumsden added,” playing in front of a big student section makes you want to play a lot harder.”
The one debatable point is how the section became the Bleacher Creatures. Does it go back to a zombie theme night? Was it in response to Central having its Superfans? “It goes too far back for the books,” Severt quipped.
But tradition doesn’t graduate. Jean said past Bucket Brigaders he followed at a distance as an underclassmen approached him while home from college this fall to shake his hand and impart congrats and encouragement.
There’s pride in seeing the section continuing in the “right direction,” Clark said. And that right direction means being known as the best in the northern Lower Peninsula.
“I feel like the student section is a big family. The part of the high school seniors before us was to show us how to (cheer),” Jean said. “Now we’re showing the younger generation, if you will, how it’s done.”
“When I look back at high school, it’s definitely going to be one of the things I’ll remember,” Boudjalis added. “I want other kids to feel that way too.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Traverse City West fans cheer on the boys basketball team during Friday's game against Petoskey. (Middle) "Bleacher Creatures," led by two "Bucket Brigade" members at the lower left corner, fall backward on a "punch-out" to celebrate a 3-pointer. (Photos courtesy of Rick Sack/TC Rick Photo.)
Beaverton 'Creatures' Dominate Bleachers
By
Geoff Kimmerly
MHSAA.com senior editor
February 17, 2014
BEAVERTON – What have Beaverton’s Bleacher Creatures meant to their 1,100-person town during their 35 years cheering on the local teams?
Junior Breanna Frasher got a pretty good idea last week. A leader of this year’s student cheering section, she made a trip to the elementary school to read to some of the younger students. When teachers would mention the Creatures, the kids’ faces glowed.
“As 6-year-olds, they knew what a Bleacher Creature was. They knew it meant you came to the game, you wore red, you painted your face,” Frasher said. “They were all excited.
“Then you’d ask, ‘Who wants to be a Bleacher Creature some day?’ All of them raised their hands. I think that’s awesome, that we’ve … given that to them. They can look up to us and look forward to being a Bleacher Creature.”
Beaverton was the final stop on this year’s Battle of the Fans III tour. MHSAA staff and Student Advisory Council members visited all five finalists over the last month to document the stories behind the sections and film them on home game nights. The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites Tuesday-Thursday, with the Student Advisory Council taking that vote into consideration when selecting the champion after that vote has concluded.
The winner will be announced Friday on Second Half and honored with a championship banner during the Boys Basketball Semifinals on March 21 at Michigan State University’s Breslin Center.
Not long ago, Frasher was one of those elementary school kids, looking forward to her turn in the student section. Now she’s among a group of junior and sophomore leaders that includes three third-generation Beaverton High students and three more whose parents also went to the school.
The original Bleacher Creatures emerged in 1979 and then gained steam during the Beaverton boys basketball team’s run to the MHSAA Class C Semifinals in 1984. The Beavers lost that game, 69-58, to Kalamazoo Christian at the University of Michigan’s Crisler Arena.
But keeping a promise to his team, Beaverton coach Roy Johnston – the third-winningest boys hoops coach in MHSAA history and a devout Michigan State fan – kissed the block “M” on Crisler’s center court after being carried to the middle of the floor by the Bleacher Creatures. “Roy kissed the floor in ’84,” is still heard around town including by junior Jen Eaton, whose mother was a sophomore in the section in 1984.
Johnston’s presence still plays an enormous role in the Creatures’ efforts. He entered this season with a combined record of 650-287 coaching four schools going back to 1971, and part of growing up in Beaverton is aspiring to play for the legendary coach – or root on his team. After all, the gym is named after him, and three grandsons are now in the program.
“We know you can’t have an amazing thing like this happen without a supportive community,” said sophomore Braedon Wolfe, whose father and uncle both played on the 1984 team. “And that’s what we have here. This thing never would’ve lasted close to this long (without) these people in this community; it’s amazing.”
But the section also has continued to evolve. 
The original Creatures morphed into something known as the “Red Rave” at some point (a small sign where the current section sits pays homage) before Bleacher Creatures returned as the name in 2008.
Those early sections, by the oral history literally passed down through generations, traveled big and cheered strong, but didn’t have the creativity of the current Creatures, who for their team’s Valentine’s day game against Houghton Lake created Cupid to make friends of the Beaver and Bobcat mascots. Of course, there also was a piece of recent tradition – Wolfe, a robed and white-bearded Moses, parting a Red Sea of Beaverton students clad in their usual red T-shirts.
Last year’s section was led by a pair of emphatic seniors who graduated in the spring. This school year’s leaders realized a longer chain of command would be necessary to secure the section continuing into its fourth decade.
This fall, junior Drew Porter and Wolfe – recipients of the throwback basketball jerseys worn by last year’s leaders – serve as president and vice-president, respectively, of a newly-formed spirit club. The hierarchy also includes a secretary, treasurer, photo/video and music coordinators, creative and fundraising leaders and campaign managers.
Full club meetings are standing-room only, with about 30 students – or just under 10 percent of the school – taking part. The band sits adjacent to the student section during games and plays a big part, and multiple members sit in on the spirit meetings to help coordinate between the two.
There’s even an annual Bleacher Creature Award given to a member of the section that resides in the school trophy case next to “Butch,” its most prized traveling trophy.
“I think (the section) hit a roar, and we realized, ‘Why end it when it’s going so well,’” Frasher said. “We need to keep it going.”
“And we needed to get organized so we could keep it going,” added junior Nate O’Brien, another of the spirit club leadership.
There’s been another evolution that has taken hold over the last decade and especially this fall after Beaverton failed to make last season’s Battle of the Fans finals.
Eaton remembered as a middle schooler not having any desire to be a Creature after hearing some of what was hurled forth by those high schoolers during games. Such things are almost unheard of now, but Frasher and her classmates knew almost immediately a year ago why they didn’t advance in BOTF – despite just missing the finals by finishing seventh in the vote to decide the top five.
A “winning team – losing team” chant, meant to point out and demean the team about to be defeated, had to be the culprit. That became a little more apparent when a viewer left a comment about the chant below the application video.
“Our feet shuffled the next day. No one really talked,” Frasher remembered. “We came to school and sat there, and we knew. We watched and re-watched the video, and it came down to a point: that’s the reason.”
“We were going to apply (this year) from the beginning,” Eaton said.
Although the Creatures were disappointed, the winter did end with some positives to carry into this fall, including unexpected solidarity that formed as Beaverton made a run back to the boys basketball Quarterfinals.
The Beavers’ Regional run took them to Jack Pine Conference foe Sanford Meridian’s gym, and about 30 Meridian fans joined into the Creatures section. So too did students from league colleagues Gladwin, Houghton Lake and Roscommon. The Creatures absorbed with joy those who wanted to join and brought handfuls of extra shirts so their new cheering mates had something to wear to fit in.
The expanded section became known as the “Jack Pine Super Crew,” and this winter Beaverton’s leaders have noticed new sections cropping up at almost every school in the league.
And don’t forget those original Creatures. During the Quarterfinal run, a few of the dads and uncles dressed up like cheerleaders. Friday night, a group of parents made sure to join the Macarena line that circled the court during a break. They have built props and donated for spirit buses to away games – anything to keep these Creatures going strong. The 1984 hoops team was inducted into the Beaverton Sports Hall of Fame on Friday, and both former players who spoke made sure to mention how much support the teams derived from the section then and now.
It’s been tough financially in the community of late, and next year seventh and eighth grade students will move to the high school in order to save the district a reported $100,000. Bad times on top of the usual small-town jokes are enough to give some rude opponents something about which to snicker.
The Bleacher Creatures are a way – now always positive – the community continues to stand together to answer.
“This is us coming together, even though you can say anything you want about it,” Porter said. “This is who we are.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Beaverton "Bleacher Creatures" prepare for a free-throw attempt during Friday's game against Houghton Lake. (Middle) The Creatures cheer on their classmates during the MHSAA's Battle of the Fans visit. (Photos courtesy of Bob Frei.)