TC West 'Creatures' of Cheer Habit

February 11, 2014

By Geoff Kimmerly
Second Half editor

TRAVERSE CITY – The “Bleacher Creatures” stood only 250 strong for Friday’s Traverse City West boys basketball game against Petoskey. 

A hockey game in Trenton took those 25 players out of the cheering section, with 50 more performing a play and 25 playing a jazz concert. Still, by Friday’s fourth quarter, at least a few from those other events trickled into the gym to finish the night with their green-clad classmates. 

No one expects someone to skip another school activity to join the Creatures. Those who have to work on game nights are exempt, and having a lot of homework also is excusable. 

Otherwise, showing up, like most of the student section’s rules, simply is part of an unwritten code – like going to class or eating lunch. It goes along with being a part of Traverse City West, the fourth stop on this season’s MHSAA Battle of the Fans tour.  

“People don’t think of it as we have a better student section than other people; oh, our student section is the best of the best, the loudest, this and this and this,” West senior Brian Jean said. “Really, I just think it’s a way of life around here. We just ... go. That’s just what we do.” 

Traverse City West was the second-to-last stop on this year’s Battle of the Fans III tour. MHSAA staff and Student Advisory Council members will finish at Beaverton on Friday and already have visited Buchanan, Bridgman and Frankfort. Public voting on the MHSAA’s Facebook, Twitter and Instagram sites will take place Feb. 18-20, with the Student Advisory Council taking that vote into consideration when selecting the champion.

The winner will be announced on Second Half on Feb. 21 and honored with a championship banner during the Boys Basketball Semifinals on March 21 at Michigan State University’s Breslin Center.

Traverse City West is by far the largest of this year’s BOTF finalists. But it also has one of the most established student section traditions of any finalist during the contest’s three-year run – and it’s a history current leaders proudly recall with detail. 

The school, born in 1997 when the former Traverse City High split into West and Central, is young by relative standards. A student body of just more than 1,600 students is represented in part by a 45-member student senate, which among other duties organizes the Bleacher Creatures, publicizes game nights and generally works to build school spirit. 

Current senior leaders were in fourth grade in 2006. But they are able to rattle off that the section in its official form with its Bucket Brigade leaders was started by a student named Chase O’Black, who actually has a “titan spirit scholarship” named after him that is available to one Traverse City West boy and girl each spring. 

“In middle school you used to walk around the football field with your friends,” senior Kelsey Boudjalis said, “and you always saw the high schoolers and said, ‘I can’t wait to be like that.’”

The student senate provides the Bleacher Creatures an official mechanism made up of athletes from a number of sports plus others who participate in theater, Model United Nations and a host of other non-sports activities. With input from such a variety of social groups, the section represents a “melting pot” of the school on a larger scale, senior Charlie Clark said. 

Start with the Bucket Brigade. Although not officially designated by the student senate as the leaders, the four seniors who dress in paint suits and bang plastic 5-gallon buckets (but only at outdoor events) are the unwritten ring masters of the Creatures, with Brigade responsibilities handed down year by year. This year’s brigade is comprised of four senate members including school governor Brady Severt. 

If the Brigade gets things rolling, tradition drives the rest. Doors for football games open at 5:30 p.m., and Creatures are waiting. The section can swell to nearly 1,000 students for Homecoming or a big game against rival Traverse City Central, but like at many schools it’s an another unspoken rule that students start at the top as freshmen and gradually move forward to the front (unless they have older friends to hang with or a sweet bunny suit like Severt wore a few times as an underclassmen). 

Of course, the Creatures have themes: Green Screen in West’s version of a White Out, although the Creatures like White Outs as well and combine them with Toga Nights. Wild, Wild West is a Homecoming tradition going back nearly to the start, and a neat latest addition is the Patriot Game – during which West wears red or blue and rival Traverse City Central wears the opposite, and together they raise money for area veterans organizations. 

There’s music too: The band jams an adjacent section during football games, with a drum line filling the breaks for indoor events. And the Creatures love fan buses, drumming up enough interest to set up two for soccer and one for a football game this fall, plus another for the West/Central hockey game Dec. 18 at Comerica Park in Detroit. 

Getting word out to more than 1,600 students is a little different than for the other BOTF contenders half and a quarter of West’s size, for obvious reasons. But the senate incorporates a few strategies in addition to the usual social media blasts and school announcements:

  • Signage: Banners hang from the second-floor balcony overlooking the school cafeteria (see video for visual) announcing what’s coming up. 
  • Word of mouth: Leaders visit the cafeteria during lunch hours, making sure to hit up tables of students they don’t recognize among section regulars in an effort to get everyone from every group involved.

Keeping 300-400 students doing the same cheers is another task of some doing given the size of the group. But because the Creatures use a mix of new and old, there’s uniformity regardless of which leaders are leading crews at games that often are being played simultaneously. The cheers always are the same, allowing everyone the opportunity to participate and athletes on every team – even bowling teams – to enjoy the support. 

“It gives the team something to play for instead of just the school. When they’re looking into the stands and seeing the entire student body there, it’s like, ‘Wow, everyone really cares about the outcome of this game,’” Clark said. 

“As an athlete,” senior Hunter Lumsden added,” playing in front of a big student section makes you want to play a lot harder.” 

The one debatable point is how the section became the Bleacher Creatures. Does it go back to a zombie theme night? Was it in response to Central having its Superfans? “It goes too far back for the books,” Severt quipped. 

But tradition doesn’t graduate. Jean said past Bucket Brigaders he followed at a distance as an underclassmen approached him while home from college this fall to shake his hand and impart congrats and encouragement. 

There’s pride in seeing the section continuing in the “right direction,” Clark said. And that right direction means being known as the best in the northern Lower Peninsula. 

“I feel like the student section is a big family. The part of the high school seniors before us was to show us how to (cheer),” Jean said. “Now we’re showing the younger generation, if you will, how it’s done.” 

“When I look back at high school, it’s definitely going to be one of the things I’ll remember,” Boudjalis added. “I want other kids to feel that way too.”

Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan

PHOTOS: (Top) Traverse City West fans cheer on the boys basketball team during Friday's game against Petoskey. (Middle) "Bleacher Creatures," led by two "Bucket Brigade" members at the lower left corner, fall backward on a "punch-out" to celebrate a 3-pointer. (Photos courtesy of Rick Sack/TC Rick Photo.)

Goorhouse Gives Back at Home

By Geoff Kimmerly
MHSAA.com senior editor

January 24, 2014

By Geoff Kimmerly
Second Half editor

Three traits have been key in making Holland Christian grad Mike Goorhouse nationally-recognized as a civic leader on the rise.

He’s a strong communicator, which comes in handy when coordinating support for causes all over the state.

He’s a relationship builder, allowing him to develop strong rapport as he explains how everyone can give something back to their communities.

Finally, Goorhouse is a philanthropist – not just in job, but in life. He is the vice president for donor development at the Community Foundation of the Holland/Zeeland Area, where he works to raise support for nonprofit organizations. He also has served on the boards of directors/trustees for eight organizations, and he and his wife financially contribute to more than 15. 

But a fourth quality, nurtured during his tennis and soccer careers, has been an asset as well for the 2003-04 MHSAA Scholar-Athlete Award winner.

“I always loved the competition side of sports. I talk to people who own companies, run companies, run shops. The reason they hire people who were involved in athletics is because of that drive,” said Goorhouse, 27, who was named in 2011 as one of the top 30 civic leaders nationally under the age of 30 by online networking site Splashlife. “Not everyone has that drive to succeed, to win, get a goal.

“Succeeding in the non-profit world looks a lot different. But it takes the same drive.”

Goorhouse was among scholar-athletes recognized during the winter of 2004 by the MHSAA and Farm Bureau Insurance, which continues to sponsor the Scholar-Athlete Award program that has grown to honor 32 recipients annually. In advance of this March’s 25th celebration, Second Half is catching up with some of the hundreds who have been recognized (see additional links at the bottom of this page).

Earning a Scholar-Athlete Award likely meant more to Goorhouse than many of the other 607 who have been recognized over the quarter century. His grandfather, father and brother all have served as MHSAA officials, and his dad and brother both coach as well.

Mike also is part of a third generation of Goorhouses who annually attend the MHSAA Boys Basketball Finals, during which the Scholar-Athlete winners are recognized. He joined his dad and grandfather starting at 8 or 9 years old, and every year would read the bios of Scholar-Athlete Award winners in the Finals program and watch them line up on the court during halftime of the Class C championship game.

“Honestly, I wanted to be that,” Goorhouse said. “I had a lot of respect for the ability to balance academics and sports, and be good at both."

Goorhouse won the MHSAA Lower Peninsula Division 3 tennis title at No. 4 singles as a sophomore in 2002 and returned to the Finals at the No. 1 flight as a senior. He also played soccer at Holland Christian and then played tennis at Calvin College.

Tennis exposed Goorhouse to handling pressure on an individual basis while building mental toughness. Soccer was more about blending teammates’ skills and developing communication among the group.

“Everyone has his or her own version of the story, and that makes it more true; sports teaches a lot about leadership, and just about life and navigating the ups and downs, emotions, handling yourself under stress,” Goorhouse said. “I was in two way different sports, and it was fun to be able to see how those two things impacted me differently.”

As high school students begin focusing on college and potential occupations, professional giver probably isn’t an option many realize is possible. Goorhouse would’ve been counted in that group while at Holland Christian until becoming a member of the Community Foundation’s Youth Advisory Council. That opportunity joined him with many of his sports opponents from around the Holland area as they assisted the foundation in grant making for youth causes.

The philanthropy bug stuck. After his freshman year at Calvin, Goorhouse interned with the statewide Council of Michigan Foundations, which then hired him parttime as a college sophomore and fulltime once he graduated.

He returned to the Community Foundation in 2012 and works with 1,500 donors who contribute to the Holland/Zeeland area.

As donations grow, so does the foundation’s ability to give grants. But it’s not all about money. An oft-quoted definition of philanthropy is the “giving of time, talent and treasure” – and Goorhouse, as he speaks to various groups, makes sure to emphasize “and” as the most important word of that statement while encouraging donors to give of themselves in all three ways. 

“It’s who I am as a person that fits this job so perfectly. It’s hardly work,” Goorhouse said. “When they’re thinking about giving back to the community, they’re at their best. I get to talk about what they care about.”

Goorhouse earned his bachelor’s degree in secondary education and then a master’s in public administration from Grand Valley State University. He’s able to take advantage of his relative youth in the professional world to connect with high school students and explain to them the opportunities to give back as part of the non-profit world. He serves on the boards of generationOn and Learning to Give, which both focus on integrating service into pre-college education.

While the national recognition in 2011 might’ve carried the most significance among honors Goorhouse has received, another he earned in 2009 has been his most meaningful on a personal level.

He was honored with the inaugural Young Philanthropist of the Year award by the Community Foundation. He didn't begin work for that organization until three years later, but giving back in his hometown always has been close to his heart.

“I love this place. It’s not that I can only do this work here, but it’s extra special to do the work you love in the place that you love,” Goorhouse said. “I could’ve lived anywhere because I would be on the road regardless. But to come home where my family and friends are, to the community I know best, it’s special.”

Click to read the series' first installments: 

PHOTO: Mike Goorhouse sends a volley while playing tennis for Holland Christian. He won an MHSAA Scholar-Athlete Award in 2004. VIDEO: Goorhouse speaks in 2004 about playing for his high school tennis coach John Knoester.