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Zeeland East's Coop Crazies Share the Love

By Geoff Kimmerly
MHSAA.com senior editor

February 17, 2020

ZEELAND – Jonah Bunce had been waiting for this opportunity. With Hope College just down the road, the Zeeland East senior had grown up studying the Dutch’s Dew Crew and its powerful student section punch.

Classmate Liz Bays had been looking forward to her time in “The Coop” as well. Her father had coached multiple teams at East Kentwood, and she spent years watching the Falcons’ student section at work and readying for her chance to be part of something that looked like so much fun.

East’s “Coop Crazies” seemingly have had everything necessary to be a force. The section even had a little bit of history, having made the Battle of the Fans II finals in 2013.

But recent history had fallen short. And by the end of last school year, Bays, Bunce and their friends had realized it would be up to them to make up for three years that had fallen way below their expectations.

“What we focused mainly on was just having fun, honestly. We just like to have fun, and we like to keep a positive atmosphere,” Bunce said. “I knew one day I would be up in this position because it’s just something I love to do. And so what we strive (for) is inclusiveness, and we make sure all freshmen, sophomores, juniors and seniors are all appreciated.”

We saw for ourselves how that’s paid off during the final MHSAA BOTF IX visit Friday for Zeeland East’s boys basketball game against Hamilton.

We met first with Bunce, Bays and seniors Abby Beckett, Will Fredrickson and Ryan Stockdale to find out how they’ve created such a happy home again.

The Coop always has been senior-run, and that leadership structure is unchanged. What’s different is the approach.

Between talking things through with younger siblings and their friends, or during classes with students in the lower grades, the senior Coop leaders were able to start fostering a newly-inviting culture pretty quickly. And after the second football game this fall, they knew they had the makings of something special.

But filling the stands for football never has been a problem – the downer is they would empty out after the fall was done.

This winter, though, the good vibes have carried over.

“The Coop,” Bays said, “has become a place where everyone wants to be.”

Game Time

This year’s rise started on their last day of school as juniors, when Bays, Beckett and Bunce went to athletic director Josh Glerum and told him they wanted to lead the section in 2019-20. “We said, ‘We want to take over The Coop. We want to make this better. And we want to leave behind what we didn’t have the last three years,’” Bays recalled.

What they would create was hatched during summer meetings at the local ice cream shop. It began to play out during the first football game – when, without anything special planned or specifically organized, “We just had fun,” Bunce said, “and everyone realized this is legit. This is awesome.”

The Crazies aim and claim to be mostly impromptu and spontaneous. But they clearly put some planning into a slate of innovative ideas that kept about 200 in The Coop busy Friday from warm-ups until the final buzzer sounded.

The Zeeland East band provided an upbeat soundtrack for a night built around Valentine’s Day and filled with glitter, hearts, and cupid wings. It also was Senior Night for both the girls and boys varsity teams, and the latter made its entrance to the gym prize-fight style, through a door at the back of the student section and through The Coop to the floor.

The section prides itself on getting noisy when opponents have the ball, and the Crazies made their share Friday. From start to finish, they always seemed to have something going, including a halftime ceremony that included passing out roses to mothers cheering for both teams.

The best thing we saw fell under the “we can’t officially suggest this, but we enjoyed it” department. Two section leaders staged a fight in front of the section broken up by the school’s real-life resource officer, a deputy from the Ottawa County Sheriff’s Department who was in on the fun and then led the section in something of a cruiser chase during a first-half break.

His moves were rivaled by a middle schooler whose second-half breakdance was worth the price of admission on its own.

Everyone was feeling the love, and when the beat dropped for “Party Till We Die,” the air above The Coop filled with a “glitter bomb” that more or less defined the night.

“We wanted to get a bunch of a glitter and just throw it up in the air and make it more of a party,” Beckett said. “We love doing that.”

Be like Zeeland East

Take some of these tips from the Coop Crazies:

Include everyone: It’s the best way to maximize section power, and as noted above served as a base belief for The Coop’s revival this school year. “It’s not just about the senior class, or one class,” Stockdale said. “Your student section isn’t going to be good unless all four levels are going crazy. We kinda realized when our freshmen are at their best, we’re at our best.”

Trust the process: Coop leaders have picked up specific roles, which simplifies putting together great nights for their classmates. Beckett and Bays always handle social media. Fredrickson is the flier guy, putting together the postings hung around the school. Stockdale and Bunce are the digital masters and build videos for the school’s daily announcements. All have specific jobs, and as a group they’ve found their groove.

Find help in the administration: Glerum taking over as athletic director before the 2018-19 school year definitely had an impact on The Coop. It’s not a coincidence – Glerum was the athletic director at Muskegon Western Michigan Christian when its section was a BOTF V finalist in 2016. Last year’s Coop leaders began meeting more regularly so everyone was on the same page, and this year he’s been available to provide whatever the section needs. Also, he never brought up Battle of the Fans. But as soon as Bays asked what it was all about during the fall, he sprung into action and made sure the Crazies had all the information.

Think outside the box: The Valentine’s Day theme may have seemed a little obvious given game night was Feb. 14. But we had to admire how the section honored moms for both teams, how they got local law enforcement involved and all in all how they supplied the highest level of creativity we saw this BOTF season.

They said it best

Home sweet home: “I grew up watching this stuff and I realized how much fun everyone was having, how much everybody enjoyed it,” Bunce said. “I think, coming from my personality, I enjoy having fun and going crazy. So I think when I saw that, I realized this was a place where I could show those emotions.”

It’s our time: “I think the big thing this year that has been a change is our whole senior class is trying to just enjoy the moment,” Stockdale said. “We preach, ‘It’s just a party.’ We don’t promote it as a game – just a party. Just come and have fun.”

Let fun take its course: “We weren’t trying to do anything special (to get this restarted),” Bunce said. “We would just put it out there on social media, and it was just the word (getting around) and everybody knowing that it was fun. Then it would just take care of itself.”

This is why we’re here: “Everything’s fun. Just cheering on your buddies – there’s nothing better than seeing our buddies succeed,” Fredrickson said. “And when they fail, you’re still there to support them.”

Next stop on BOTF: With all three finalists visits complete, online voting will begin Tuesday on the MHSAA’s Instagram, Twitter and Facebook feeds and continue through 4 p.m. Thursday. The MHSAA’s Student Advisory Council will consider those results when selecting the winner. The Battle of the Fans IX champion will be announced Friday, Feb. 21.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Zeeland East’s “Coop Crazies” filled the gym with plenty of red and pink during Friday’s Valentine’s Day-themed game. (Middle) Senior Jonah Bunce, in cupid wings, helps lead his classmates in a dance. (Photos by Kiersten Palmbos, Zeeland East senior.)

No Place Buchanan’s Herd Would Rather Be

February 17, 2018

By Geoff Kimmerly
Second Half editor 

BUCHANAN – Cailin Gunn was new at Buchanan entering eighth grade, and she was shy. What’s more, eighth graders in her district are housed in the same building as the high schoolers, which understandably could be intimidating.

She went to only one basketball game that season, in 2013-14. But the wall of Bucks cheering on their team easily caught her attention.

And then Jessica Lee, another eighth grader that year, and her friends invited Gunn to join the “Herd” – at that point the reigning Battle of the Fans II champion.

“She was scared, and we all took her in,” Lee said. “Because I know it is scary going to a new school. So the Herd was like, we’re open to everyone. Everybody come join.”

Also an eighth-grader at that time, Kevin Frost was tucked into a top corner of “The Woods” as section leaders whose names remain easy to recall helped Buchanan’s become an example to be followed statewide.

“We just got to see them in action. It was just amazing to watch,” said Frost, who with Lee and Gunn is among current Herd leaders. “I don’t know how to describe it. When we won on a buzzer beater at the ‘Mean Stinks’ game – just to be part of that; it’s come full circle. To be down leading everyone else, it’s indescribable.”

The tradition indeed lives on. The MHSAA’s visit to Buchanan for Friday’s boys basketball game against Berrien Springs was its fourth in seven years of Battle of the Fans and the last of three finalists tour stops for this year’s BOTF VII.

We met with section leaders Gunn, Lee, Frost, fellow seniors Madison Schau and Kenneth Stuckey and junior Garret Lollar to learn more about how they’ve both carried on and added to the Herd’s legacy.

As with our first two finalists tour reports on Petoskey’s Blue Crew and Boyne City’s Rambler Rowdies, below is our review of an evening hanging with the Bucks. Following again the format of a typical game night, we begin with the Herd’s suggestions for other student sections getting started and video from our visit and then tell more of the story behind a group that continues to rock the bleachers.

Buchanan’s Gameplan

Take some of these tips from Buchanan’s Herd:

• Be positive – in planning and performance. It all starts with the right attitude, Lollar said, and that starts with the process behind the scenes and carries over to the fun in the stands.

• Don’t be scared. That advice covers a number of scenarios. Don’t be scared to come to a student section meeting with older classmates or many you don’t know. Don’t be scared to share your opinion. And never be scared to dance with your section when the rest of the crowd is watching.

• Make it all about fun. The more fun you’re having, the more tightly-knit your section will become.

• Work together. The Herd has a large group of leaders, but they work to make all of their individual ideas mesh together. That allows them to collect a lot of great ones – and keep everyone in a large group engaged as well.

Pregame Prep

As an established section for most of this decade, the Herd generally enters a school year with a running start.

Tradition and expectations are set, thanks in part to a group of teachers who are passionate about facilitating whatever the Herd needs to be at its best. But students continue to show as well – it’s the usual this year to have 30 or more at the section’s regular meetings.

The Herd from its beginnings at the start of this decade has been about immersing itself in the community. That’s included a lot of things over the years, including being asked to attend events in town that have little to do with the school’s athletics. But it begins with becoming a fabric of the entire school district, which starts in part with section leaders holding “traveling pep rallies” to teach cheers to elementary and middle school students. (The video below was submitted as part of the BOTF "Challenge Round.")

At one traveling pep rally, Gunn and her fifth-grade sister led a cheer together. Another poignant moment unfolded when kids ran up to Lee later on because they recognized her from a pep rally and wanted to show her some of the cheers they’d learned.

“They saw me as a leader, and I like to be a leader,” Lee said. “And I think that’s another thing I like about the Herd: I see myself in them. I was you once, and now I’m … the people who led it before.”

For this year’s application video, the Herd rallied its classmates during the final days before holiday break to shoot a lip dub. Leaders went that route because they wanted to offer something that hadn’t been done as part of BOTF before – but also, the lip dub allowed them to show off more than just a basketball game night. The run through the school’s hallways included appearances by a number of sports teams, school clubs and social groups that all have some ownership in the section.

Herd leaders have an inside joke that while the section has always been good, it went through some “dark ages” before experiencing a “renaissance” this year. This BOTF candidacy is topping things off. 

“I feel like this has been our entire high school (career),” Schau said. “We’ve been part of the Herd since we got into the high school. … It’s something we’ve always done, all the way through. So our passion’s really strong this year.”

Game Time

“Tonight for sure, you’re going to see some bad dancing,” Stuckey said. “I’m one of them, but we’re going to let it all out.”

The Woods are alive from before tip-off until long after the final buzzer. There are plenty of traditions – the speaker system pipes in music during quarter breaks and halftimes for a full section dance party, and during play the cheers and chants are ones the Herd has made regulars over the years – and taught to all of those younger students coming up so they’re ready to step in as high schoolers.

Community indeed runs deep. On this night, Buchanan’s 1977-78 Class C champion boys basketball team was featured for a halftime reunion. As would make sense, the Herd wasn’t really involved – but then received a giant shout-out at the end of the ceremony from retired coach Mike Rouse.

A few other things that stuck out on this night: Halftime kicked off with a full section conga line around the gym. And as it’s done since 2012-13, the Herd finished the night after the game had ended singing a song from the stands with the team and many from the community filling the floor.

Also recognizable were faces in other sections of the gym of at least a few alums we’d seen in years past. That support is ongoing – the Herd has received quite a bit of social media action from past grads sharing their pride. They’ve also seen it from visiting fans and even an opposing player who said his school’s student section needed to step up to Buchanan’s level.

The Woods has been shaking things up quite a bit this winter. On the road at places like Niles Brandywine, where it joined that school’s “Pink Out.” Supporting other teams besides basketball, including wrestling and competitive cheer. Unifying with the boys basketball team on Tie-Dye Night, when Bucks players also hit the court dressed to match. Herd leaders are even planning to have a spring cheering section for the first time, supporting those often-forgotten teams as well.

Some Herd leaders weren’t psyched at first with Lollar’s suggestion of Clean Bandit’s “Rather Be” as the soundtrack for the lip dub – they were hoping for something currently popular. But the 2014 jam has grown into this year’s anthem. And Friday, it seemed like no one wanted to go home when the game was done.

“This is really important to us,” Gunn said, “and we really live that saying – there’s no place we’d rather be.”

Postgame Analysis

Please join us: “Instead of coming into high school and it being scary, terrifying, like (these are) bigger people than you, it’s an inviting thing,” Lollar said. “Because you get to have fun with a bunch of people you usually wouldn’t hang out with. In the student section, I stand next to freshmen I don’t talk to (otherwise) ever. But I’m friends with them because we have this.”

Leave a legacy: “I notice when we go on our traveling pep rallies, we see these kids at the elementary school – they’re not even higher than my knee,” Schau said. “And they know the cheers. I don’t know if I was that age and knew how to cheer, but they know the cheers by heart. That’s what makes me want to do it – because those kids know every single cheer. You just grow up. They know now. They know what to do.”

Shy no more: “All of the positivity and all of these people showed me there’s no reason to be scared,” Gunn said. “Something I learned and something other people should learn is you won’t be embarrassed (because) everyone else is doing it around you. It’s a lot of fun.”

We will remember this forever: “It’s something we get to remember (from) high school,” Stuckey said. “There are many kids who can’t be like, ‘We had a student section and we were able to lead it.’ And it’s nice we’re able to say that. The Herd is a family; we’re not just people who know each other, we’re not just a student section. We all care about each other, and it’s nice to have a family away from your real family.”

Next on BOTF: The Buchanan visit concluded this year’s BOTF finalists tour. Beginning Tuesday, fans all over the state may vote for the student section they think should win this year’s contest. Check out Second Half on Tuesday for instructions on how to vote on Facebook, Twitter and Instagram. The champion will be announced Feb. 23.

Click to see our reports on Petoskey’s Blue Crew and Boyne City’s Rambler Rowdies.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Buchanan's "Herd" cheers during Friday's boys basketball game against Berrien Springs. (Middle) Classmates follow the beat as Kevin Frost plays drums during a break in the action. (Photos courtesy of Buchanan's yearbook staff.)