Zeeland East's Coop Crazies Share the Love
By
Geoff Kimmerly
MHSAA.com senior editor
February 17, 2020
ZEELAND – Jonah Bunce had been waiting for this opportunity. With Hope College just down the road, the Zeeland East senior had grown up studying the Dutch’s Dew Crew and its powerful student section punch.
Classmate Liz Bays had been looking forward to her time in “The Coop” as well. Her father had coached multiple teams at East Kentwood, and she spent years watching the Falcons’ student section at work and readying for her chance to be part of something that looked like so much fun.
East’s “Coop Crazies” seemingly have had everything necessary to be a force. The section even had a little bit of history, having made the Battle of the Fans II finals in 2013.
But recent history had fallen short. And by the end of last school year, Bays, Bunce and their friends had realized it would be up to them to make up for three years that had fallen way below their expectations.
“What we focused mainly on was just having fun, honestly. We just like to have fun, and we like to keep a positive atmosphere,” Bunce said. “I knew one day I would be up in this position because it’s just something I love to do. And so what we strive (for) is inclusiveness, and we make sure all freshmen, sophomores, juniors and seniors are all appreciated.”
We saw for ourselves how that’s paid off during the final MHSAA BOTF IX visit Friday for Zeeland East’s boys basketball game against Hamilton.
We met first with Bunce, Bays and seniors Abby Beckett, Will Fredrickson and Ryan Stockdale to find out how they’ve created such a happy home again.
The Coop always has been senior-run, and that leadership structure is unchanged. What’s different is the approach.
Between talking things through with younger siblings and their friends, or during classes with students in the lower grades, the senior Coop leaders were able to start fostering a newly-inviting culture pretty quickly. And after the second football game this fall, they knew they had the makings of something special.
But filling the stands for football never has been a problem – the downer is they would empty out after the fall was done.
This winter, though, the good vibes have carried over.
“The Coop,” Bays said, “has become a place where everyone wants to be.”
Game Time
This year’s rise started on their last day of school as juniors, when Bays, Beckett and Bunce went to athletic director Josh Glerum and told him they wanted to lead the section in 2019-20. “We said, ‘We want to take over The Coop. We want to make this better. And we want to leave behind what we didn’t have the last three years,’” Bays recalled.
What they would create was hatched during summer meetings at the local ice cream shop. It began to play out during the first football game – when, without anything special planned or specifically organized, “We just had fun,” Bunce said, “and everyone realized this is legit. This is awesome.”
The Crazies aim and claim to be mostly impromptu and spontaneous. But they clearly put some planning into a slate of innovative ideas that kept about 200 in The Coop busy Friday from warm-ups until the final buzzer sounded.
The Zeeland East band provided an upbeat soundtrack for a night built around Valentine’s Day and filled with glitter, hearts, and cupid wings. It also was Senior Night for both the girls and boys varsity teams, and the latter made its entrance to the gym prize-fight style, through a door at the back of the student section and through The Coop to the floor.
The section prides itself on getting noisy when opponents have the ball, and the Crazies made their share Friday. From start to finish, they always seemed to have something going, including a halftime ceremony that included passing out roses to mothers cheering for both teams.
The best thing we saw fell under the “we can’t officially suggest this, but we enjoyed it” department. Two section leaders staged a fight in front of the section broken up by the school’s real-life resource officer, a deputy from the Ottawa County Sheriff’s Department who was in on the fun and then led the section in something of a cruiser chase during a first-half break.
His moves were rivaled by a middle schooler whose second-half breakdance was worth the price of admission on its own.
Everyone was feeling the love, and when the beat dropped for “Party Till We Die,” the air above The Coop filled with a “glitter bomb” that more or less defined the night.
“We wanted to get a bunch of a glitter and just throw it up in the air and make it more of a party,” Beckett said. “We love doing that.”
Be like Zeeland East
Take some of these tips from the Coop Crazies:
Include everyone: It’s the best way to maximize section power, and as noted above served as a base belief for The Coop’s revival this school year. “It’s not just about the senior class, or one class,” Stockdale said. “Your student section isn’t going to be good unless all four levels are going crazy. We kinda realized when our freshmen are at their best, we’re at our best.”
Trust the process: Coop leaders have picked up specific roles, which simplifies putting together great nights for their classmates. Beckett and Bays always handle social media. Fredrickson is the flier guy, putting together the postings hung around the school. Stockdale and Bunce are the digital masters and build videos for the school’s daily announcements. All have specific jobs, and as a group they’ve found their groove.
Find help in the administration: Glerum taking over as athletic director before the 2018-19 school year definitely had an impact on The Coop. It’s not a coincidence – Glerum was the athletic director at Muskegon Western Michigan Christian when its section was a BOTF V finalist in 2016. Last year’s Coop leaders began meeting more regularly so everyone was on the same page, and this year he’s been available to provide whatever the section needs. Also, he never brought up Battle of the Fans. But as soon as Bays asked what it was all about during the fall, he sprung into action and made sure the Crazies had all the information.
Think outside the box: The Valentine’s Day theme may have seemed a little obvious given game night was Feb. 14. But we had to admire how the section honored moms for both teams, how they got local law enforcement involved and all in all how they supplied the highest level of creativity we saw this BOTF season.
They said it best
Home sweet home: “I grew up watching this stuff and I realized how much fun everyone was having, how much everybody enjoyed it,” Bunce said. “I think, coming from my personality, I enjoy having fun and going crazy. So I think when I saw that, I realized this was a place where I could show those emotions.”
It’s our time: “I think the big thing this year that has been a change is our whole senior class is trying to just enjoy the moment,” Stockdale said. “We preach, ‘It’s just a party.’ We don’t promote it as a game – just a party. Just come and have fun.”
Let fun take its course: “We weren’t trying to do anything special (to get this restarted),” Bunce said. “We would just put it out there on social media, and it was just the word (getting around) and everybody knowing that it was fun. Then it would just take care of itself.”
This is why we’re here: “Everything’s fun. Just cheering on your buddies – there’s nothing better than seeing our buddies succeed,” Fredrickson said. “And when they fail, you’re still there to support them.”
Next stop on BOTF: With all three finalists visits complete, online voting will begin Tuesday on the MHSAA’s Instagram, Twitter and Facebook feeds and continue through 4 p.m. Thursday. The MHSAA’s Student Advisory Council will consider those results when selecting the winner. The Battle of the Fans IX champion will be announced Friday, Feb. 21.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Zeeland East’s “Coop Crazies” filled the gym with plenty of red and pink during Friday’s Valentine’s Day-themed game. (Middle) Senior Jonah Bunce, in cupid wings, helps lead his classmates in a dance. (Photos by Kiersten Palmbos, Zeeland East senior.)
Yale Kohler's Krazies Rise to Roar
January 27, 2015
By Geoff Kimmerly
Second Half editor
YALE – The magnitude of last season’s Boys Basketball District Final gave Yale’s “Kohler's Krazies” a glimpse of their potential as a booming student cheering section.
But a 90-minute delay during that eventual overtime loss to Imlay City showed junior Karli Klocke how a collection of her classmates watching a basketball game could impact their entire school.
The game was forced into an unexpected break after humidity in the gym made the floor too slippery. The teams went to their locker rooms during clean-up, and many of the 1,000 fans in the sold-out stands took their seats.
And despite the wait, all of more than 100 Krazies stayed through the final buzzer.
“I just like how it brought everybody, all grades, together,” Klocke said. “And during that hour and a half, we were all sitting there together. We’ve never been a group that’s usually been all together.”
Ten months later, the Krazies have ridden the momentum of that March evening – and grown into a top-five contender for this season’s Battle of the Fans IV championship.
Yale hosted the latest MHSAA finalists visit Friday for its boys basketball game against Almont. Reigning champion Beaverton was the first tour stop, Jan. 16, with Buchanan scheduled for this Friday and then St. Johns and Dowagiac over the next three weeks leading up to the naming of this year’s champion Feb. 20. The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking results into consideration when selecting the champion after the vote has concluded.
The Krazies were first-time BOTF applicants this winter, following the transformation of a section that existed on a much smaller and informal scale over the last half-decade.
The former Kohler’s Kids, then Kohler’s Krew and Krew 2.0 before becoming the Krazies for 2013-14 – all in recognition of boys hoops coach Garnett Kohler – previously was a group of 20-40 upperclassmen who gathered to cheer on the team.
With last season’s District turnout helping fuel the effort, new section leaders this fall began organizing a section that would be more inclusive – encouraging the entire student body to take part – and have enjoyed immediate results. The Krazies swelled to an estimated 450 and filled a quarter of Yale’s gym to the rafters for Friday's girls and boys hoops doubleheader.
There hasn’t been anything complicated about Yale’s campaign; it’s as simple as trying to get more students to watch games together. And the Krazies have a rather straightforward goal for each game night; they don't stop cheering, aside from halftime, from the opening tip until the final buzzer – even when Yale's lead tops 20 points.
“This is such a new thing, everybody’s so excited about it and they just want to be a part of it,” junior Kaylee Schiffelbine said.
The Krazies took steps toward formalizing last season, when a group of four seniors sold T-shirts and created some of the favorite cheers. But their vision for the section was “small,” senior Spencer French said, and he and a few others began talking over the summer about how to expand it.
For starters, the section would no longer be about juniors and seniors only. Over two weeks this fall, the Krazies sold 210 section T-shirts – three times more than the year before. They started Facebook and Twitter feeds to get the word out, and parents joined in the social media loop; the Krazies’ BOTF application video enjoyed more than 1,000 views in just a few days after it was posted and now has been watched more than 5,000 times.
“Even with the video, (we thought) it would be cool to get top five (of BOTF),” senior Robert Vinckier said, “but getting the video shared around, it gets more people in the game, and they see how fun it is.
“We’re such good friends with the players on the team, so we’d go to the game whether we had a student section or not. But we might as well have more fun while we’re watching them play.”
The section’s rallying cry for 2013-14 could’ve been summed up as “wear your shirt and show up.”
“Wear your shirt and show up” should now include the word “early.” Although the girls varsity game Friday didn’t begin until 6 p.m., the first Krazies showed at 4:30 to secure seats closest to midcourt and the floor.
And the Krazies are a basketball cheering section in the literal sense. They cheered, nearly non-stop, through the end of a mostly one-sided 68-46 win by their boys team. Of course, they mixed some creative frills – bowling using the Bulldog mascot to knock down a group of fans, and the first superintendent-led roller coaster in BOTF tour history – but those merely kept the mood amped during breaks in play.
The objective is simple as well – be loud. Loud enough that an opposing player tweets that the section is “crazy.” Loud enough to encourage a rumor the Krazies won’t be allowed to cheer at a rival’s gym later this season. Loud enough to force an opponent’s point guard to motion to his bench because he can’t hear his coach yelling in the plays. Loud enough that Yale’s coach and players also had to come up with hand signals so they could communicate over the blare.
“Loud” would’ve been an understatement Friday. The Krazies’ roar, heard standing on the opposite side of Yale’s gym, registered noticeable decibels above the norm for a high school game.
French admits he didn’t know what they were taking on when he and a group of about 10 began meeting twice a week in late October armed only with ideas and what senior Steven Jordan calls “unwritten rules of sportsmanship.” But they forged strong relationships with principal Paul Flynn and athletic director Maureen Klocke (no relation to Karli), who have provided plenty of input while trusting the leaders to police the group when it’s rarely necessary. Leaders run ideas past administrators first, and that has allowed for what leaders feel is a bit more leniency.
Their classmates, meanwhile, have followed the lead and made good on last year’s potential.
“In high school, there are groups. Some groups aren’t going to be there (at games),” French said. “But it’s those kids who are coming out and saying, ‘Hey, what can we do? Can we do this? Are we wearing this? Can we do a costume night?’ That’s been the coolest thing for me. There’s people that I would never think would go to a basketball game, and they come up to me and say, ‘Hey, what can I do to help?’”
Spencer admits he was a bit anxious before the first boys basketball game this winter – until 115 students showed. The school’s athletic booster club has since donated $100 for gift cards to give out as prizes, and the student council supplied a sling shot Friday to send free shirts into the crowd.
“When we started off this year, a lot of people didn’t think it would be that big of a deal; it would just be another student section,” he said. “But as we’ve progressed throughout the season, people realized this is a big deal.
“We weren’t that tight-knit beforehand. Slowly but surely as the season has progressed, the parents, student organizations and administration all have been brought closer together. And we’re not even halfway through the season yet.”
PHOTOS: (Top) Yale superintendent Ken Nicholl leads the roller coaster during Yale's boys basketball game Friday against Almont. (Middle) Kohler's Krazies cheer numbered 450 for the MHSAA visit. (Top photo by Lisa Depelsmaeker, middle by Katie Priehs.)