Zeeland East's Coop Crazies Share the Love
By
Geoff Kimmerly
MHSAA.com senior editor
February 17, 2020
ZEELAND – Jonah Bunce had been waiting for this opportunity. With Hope College just down the road, the Zeeland East senior had grown up studying the Dutch’s Dew Crew and its powerful student section punch.
Classmate Liz Bays had been looking forward to her time in “The Coop” as well. Her father had coached multiple teams at East Kentwood, and she spent years watching the Falcons’ student section at work and readying for her chance to be part of something that looked like so much fun.
East’s “Coop Crazies” seemingly have had everything necessary to be a force. The section even had a little bit of history, having made the Battle of the Fans II finals in 2013.
But recent history had fallen short. And by the end of last school year, Bays, Bunce and their friends had realized it would be up to them to make up for three years that had fallen way below their expectations.
“What we focused mainly on was just having fun, honestly. We just like to have fun, and we like to keep a positive atmosphere,” Bunce said. “I knew one day I would be up in this position because it’s just something I love to do. And so what we strive (for) is inclusiveness, and we make sure all freshmen, sophomores, juniors and seniors are all appreciated.”
We saw for ourselves how that’s paid off during the final MHSAA BOTF IX visit Friday for Zeeland East’s boys basketball game against Hamilton.
We met first with Bunce, Bays and seniors Abby Beckett, Will Fredrickson and Ryan Stockdale to find out how they’ve created such a happy home again.
The Coop always has been senior-run, and that leadership structure is unchanged. What’s different is the approach.
Between talking things through with younger siblings and their friends, or during classes with students in the lower grades, the senior Coop leaders were able to start fostering a newly-inviting culture pretty quickly. And after the second football game this fall, they knew they had the makings of something special.
But filling the stands for football never has been a problem – the downer is they would empty out after the fall was done.
This winter, though, the good vibes have carried over.
“The Coop,” Bays said, “has become a place where everyone wants to be.”
Game Time
This year’s rise started on their last day of school as juniors, when Bays, Beckett and Bunce went to athletic director Josh Glerum and told him they wanted to lead the section in 2019-20. “We said, ‘We want to take over The Coop. We want to make this better. And we want to leave behind what we didn’t have the last three years,’” Bays recalled.
What they would create was hatched during summer meetings at the local ice cream shop. It began to play out during the first football game – when, without anything special planned or specifically organized, “We just had fun,” Bunce said, “and everyone realized this is legit. This is awesome.”
The Crazies aim and claim to be mostly impromptu and spontaneous. But they clearly put some planning into a slate of innovative ideas that kept about 200 in The Coop busy Friday from warm-ups until the final buzzer sounded.
The Zeeland East band provided an upbeat soundtrack for a night built around Valentine’s Day and filled with glitter, hearts, and cupid wings. It also was Senior Night for both the girls and boys varsity teams, and the latter made its entrance to the gym prize-fight style, through a door at the back of the student section and through The Coop to the floor.
The section prides itself on getting noisy when opponents have the ball, and the Crazies made their share Friday. From start to finish, they always seemed to have something going, including a halftime ceremony that included passing out roses to mothers cheering for both teams.
The best thing we saw fell under the “we can’t officially suggest this, but we enjoyed it” department. Two section leaders staged a fight in front of the section broken up by the school’s real-life resource officer, a deputy from the Ottawa County Sheriff’s Department who was in on the fun and then led the section in something of a cruiser chase during a first-half break.
His moves were rivaled by a middle schooler whose second-half breakdance was worth the price of admission on its own.
Everyone was feeling the love, and when the beat dropped for “Party Till We Die,” the air above The Coop filled with a “glitter bomb” that more or less defined the night.
“We wanted to get a bunch of a glitter and just throw it up in the air and make it more of a party,” Beckett said. “We love doing that.”
Be like Zeeland East
Take some of these tips from the Coop Crazies:
Include everyone: It’s the best way to maximize section power, and as noted above served as a base belief for The Coop’s revival this school year. “It’s not just about the senior class, or one class,” Stockdale said. “Your student section isn’t going to be good unless all four levels are going crazy. We kinda realized when our freshmen are at their best, we’re at our best.”
Trust the process: Coop leaders have picked up specific roles, which simplifies putting together great nights for their classmates. Beckett and Bays always handle social media. Fredrickson is the flier guy, putting together the postings hung around the school. Stockdale and Bunce are the digital masters and build videos for the school’s daily announcements. All have specific jobs, and as a group they’ve found their groove.
Find help in the administration: Glerum taking over as athletic director before the 2018-19 school year definitely had an impact on The Coop. It’s not a coincidence – Glerum was the athletic director at Muskegon Western Michigan Christian when its section was a BOTF V finalist in 2016. Last year’s Coop leaders began meeting more regularly so everyone was on the same page, and this year he’s been available to provide whatever the section needs. Also, he never brought up Battle of the Fans. But as soon as Bays asked what it was all about during the fall, he sprung into action and made sure the Crazies had all the information.
Think outside the box: The Valentine’s Day theme may have seemed a little obvious given game night was Feb. 14. But we had to admire how the section honored moms for both teams, how they got local law enforcement involved and all in all how they supplied the highest level of creativity we saw this BOTF season.
They said it best
Home sweet home: “I grew up watching this stuff and I realized how much fun everyone was having, how much everybody enjoyed it,” Bunce said. “I think, coming from my personality, I enjoy having fun and going crazy. So I think when I saw that, I realized this was a place where I could show those emotions.”
It’s our time: “I think the big thing this year that has been a change is our whole senior class is trying to just enjoy the moment,” Stockdale said. “We preach, ‘It’s just a party.’ We don’t promote it as a game – just a party. Just come and have fun.”
Let fun take its course: “We weren’t trying to do anything special (to get this restarted),” Bunce said. “We would just put it out there on social media, and it was just the word (getting around) and everybody knowing that it was fun. Then it would just take care of itself.”
This is why we’re here: “Everything’s fun. Just cheering on your buddies – there’s nothing better than seeing our buddies succeed,” Fredrickson said. “And when they fail, you’re still there to support them.”
Next stop on BOTF: With all three finalists visits complete, online voting will begin Tuesday on the MHSAA’s Instagram, Twitter and Facebook feeds and continue through 4 p.m. Thursday. The MHSAA’s Student Advisory Council will consider those results when selecting the winner. The Battle of the Fans IX champion will be announced Friday, Feb. 21.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Zeeland East’s “Coop Crazies” filled the gym with plenty of red and pink during Friday’s Valentine’s Day-themed game. (Middle) Senior Jonah Bunce, in cupid wings, helps lead his classmates in a dance. (Photos by Kiersten Palmbos, Zeeland East senior.)
25 Years Later, Scholar Athletes Shine On
By
Geoff Kimmerly
MHSAA.com senior editor
October 3, 2013
Jennifer Bissell and Scott Kieser had ideas how their futures might unfold when they stepped onto the Pontiac Silverdome turf to accept the inaugural Michigan High School Athletic Association Scholar-Athlete awards on Nov. 25, 1989.
Bissell’s bio in the MHSAA Football Finals program mentioned the Vestaburg senior planned to attend Grand Valley State University and study broadcasting and public relations. Kieser, a senior at Unionville-Sebewaing, was set to attend Michigan Tech University and major in secondary education.
Inevitably when high school students are deciding on careers, some of those plans changed.
Kieser’s didn’t much; he did attend Michigan Tech, and after considering engineering during his first year stuck with education and is now a teacher and coach at Bay City Western High School. Bissell – now Dr. Jennifer Forrest – ended up with destinations different, nearby and then afar. She attended Central Michigan University on her way to becoming an orthopedic surgeon in Durango, Colo.
But the impact of high school sports – and what it meant to be named the MHSAA’s first Scholar Athletes – is not lost on either nearly a quarter century later.
“I vaguely remember ... watching the game from the booth, going out onto the field and the announcement,” Forrest recalled this week. “(But) I was very honored to get that award. It looked at both how well you did in school and participation in sports.”
“To walk on the field, shake Mr. (Jack) Roberts’ hand, see the award, it was a great honor,” Kieser said. “I was very lucky to have a lot of coaches in high school that inspired me and made me enjoy the learning in the classroom and all of the great life lessons I learned on the field, the basketball court and those arenas.”
The MHSAA has been fortunate as well to have Farm Bureau Insurance as its sponsor for all 24 years of the Scholar-Athlete Award. The program has evolved substantially from 1989-90 – when two students were recognized during the fall, winter and spring seasons – to this winter’s 25th celebration, during which Farm Bureau will award $1,000 scholarships to 32 student athletes based on their achievements both academic and athletic.
Each month building up to March's presentation, Second Half will catch up with some of the hundreds who have earned Scholar-Athlete Awards.
Now both 40 years old, the first winners certainly fit the bill. Forrest was a three-sport athlete participating in cross country, volleyball and softball and was president of Vestaburg’s student council. Kieser was co-captain of USA’s football and basketball teams, vice-president of his school’s student council and a member of the Tuscola County Leadership Forum.
And they’ve made good on the promise they showed and the awards they received as their futures lay ahead of them that Thanksgiving weekend.
Lists of exceptional accomplishments
The record board at Vestaburg High School still lists “J. Bissell” for fastest 5K time – at least one sign that Forrest’s legacy lives on in her little hometown.
One of her two older siblings still live there, her sister-in-law is a teacher at the high school and her niece Jaycee cracks up when people occasionally think the name on the leaderboard is hers.
During her days walking those same school halls, Forrest never pictured herself in an operating room. In fact, she never wanted to picture the possibility.
Forrest babysat for a doctor while in high school and decided she wanted no part of the doctor lifestyle with its unpredictable schedule and 80-hour work weeks. But she was interested in physical therapy, and despite her early leanings toward studying communications settled on CMU and its sports medicine program.
She spent three hours in the CMU training room most afternoons her freshman year, helping with the gymnastics and track and field teams among others. As a sophomore she worked in a physical therapy office, which she found to be a little monotonous – and so she started considering that occupation she figured was out of the question only a few years before.
Forrest did end up in medical school, at Wayne State University, but figured she’d become an emergency room doctor and definitely never a surgeon. And then she changed her mind on that one too – Forrest ended up going into orthopedic surgery, did a residency at University of California-Irvine, married another doctor from northern California and eventually ended up in Durango – a destination that seems meant to be for a family that loves biking and snow sports.
Each Memorial weekend Forrest races in the Iron Horse Bicycle Classic, which pits competitors against a steam engine traveling 50 miles (and climbing 5,500 feet) from Durango to Silverton.
“Partly because of my background in sports, I gravitated toward sports-related injuries,” Forrest said. “I enjoyed being in sports in high school, and I’m still a road cyclist, still into sports myself.”
Forrest’s bio now on the Animas Orthopedic Associates website lists her as practicing general orthopedics with special interests in arthritis management, joint replacement surgery, hand surgery, pediatric orthopedics and orthopedics trauma.
She and her husband have three daughters ages 6-9 who also are active athletically, and they make the trip back to Michigan at least once every few summers.
While her continued appearance on the Vestaburg record book surprised Forrest at first, her name also appears on another impressive list – among the CMU Admissions Office’s “notable CMU alumni” alongside CBS sportscaster Dick Enberg, various NFL and NBA players and the author of “Marley & Me.”
“I don’t think of myself as that,” Forrest said.
“I really liked science and medicine, and in the long run it all worked out fine.”
Back to school to make a difference
Kieser remembers being in sixth and seventh grade and dreaming of being on the varsity football and basketball teams. When he got his chance, he understood the importance of setting the right example for the younger hopefuls looking up to him.
He continued to do the same at Michigan Tech and has made guiding young athletes and students his life’s work at Bay City Western.
Kieser was the starting quarterback at Michigan Tech in 1993 and 1995 (missing 1994 with a broken foot) and was ranked among the top 50 nationally in Division 2 for total offense per game and passing efficiency. He decided to go out for the basketball team as a junior and started as a senior while earning the team’s scholastic achievement award with a 3.65 grade-point average while studying mathematics.
He also received both teams’ sportsmanship award, and was recognized by Burger King during his senior year as a Burger King National Scholar Athlete Award winner (the announcement appeared during the broadcast of the University of Michigan/Notre Dame game that fall). Tech’s football program received $25,000 for that accomplishment, and a scholarship in Kieser’s name is given to this day to an incoming freshman football player.
“Now that I reflect on it, that honor I won in high school really motivated me to continue that through college,” he said.
And beyond. Kieser teaches calculus and geometry at Bay City Western and is the junior varsity football coach. He hired in at the school right out of college in 1996 both as a teacher and the boys basketball varsity coach, a post he manned for seven seasons. All told, he’s coached some sport – track and field, soccer, baseball, football, basketball – at the high school, middle school or youth levels every year since he graduated at Tech.
He did consider engineering and the heftier paycheck that likely would’ve followed. But, “as I got a little bit older, I realized ... you’re not working for money (as a teacher). You’re working to help kids become the best they can be. Playing sports in college helped me mature, and I wanted to help as many other kids as possible reach their potential.”
He tries to teach his players to have pride in doing things the right away, respecting their opponents and the officials even despite the heated situations that arise in every game – the lessons he learned growing up across Saginaw Bay.
“I feel like the luckiest person in the world teaching and coaching and being involved I athletics,” Kieser said, “trying to encourage more kids to get involved, go out for a sport, do the best they can in the classroom, being the best they can be.”
PHOTO: MHSAA Executive Director Jack Roberts (far left) presents Scott Kieser with his Scholar-Athlete Award in 1989 at the Pontiac Silverdome, while Jennifer Bissell receives hers from Larry Thomas, the then-executive vice president of Farm Bureau Insurance.
