Buchanan's 'Herd' Grows Into More
February 3, 2015
By Geoff Kimmerly
Second Half editor
BUCHANAN –The “Herd” began three years ago as a cheering section, and senior leaders are among the few students left who remember school before “The Woods” took root in the southwest corner of Buchanan’s gymnasium.
It’s not that games weren’t fun or classmates less friendly. Student life was just different, especially compared to what senior Ellie Hurd described Friday as, well, “indescribable.”
Indeed, much has changed since the winter of 2012-13, when the section was started in response to the MHSAA’s Battle of the Fans competition. The Herd won BOTF that year, made the finals again in 2013-14, and has made Buchanan an ambassador to schools looking to similarly kick start a more spirited student body – even as the definition of student cheering section no longer completely describes what the Herd has become.
“The ‘change’ is still there. That’s what we like to call it, the change from year one,” said Buchanan senior Alex Martinez, who with Hurd and senior Sam Swem have been involved in leadership of the section since its start. “It’s pretty much day to day now. The Herd is still meant to be family. We’re still based from the student section; we started there. (But) we’re more than a student section now.”
And however they define it, again one of the MHSAA’s best.
Buchanan hosted the third stop Friday of this year’s BOTF finalists tour. The MHSAA also has visited Beaverton and Yale and will head to St. Johns and Dowagiac over the next two weeks leading up to the naming of this year’s champion Feb. 20.
The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking results into consideration when selecting the champion after the vote has concluded.
Buchanan’s section leaders and “shepherds” – their teacher advisors – met this fall and seriously discussed not entering this season’s BOTF.
It’s not that they don’t want to hang another banner; being known as one of the best student cheering sections in Michigan has been a blast and resulted in opportunities to pass on what they’ve learned to students from all over this state and in some cases beyond.
The discussion on whether to apply centered on what could be gained by another BOTF title – the Herd started because of the contest but has become a way of life for many of the school’s 450-plus students, whether they’re competing to be known as the state’s best or just showing up to cheer on their friends at a Tuesday basketball game – or taking part in the other opportunities that now come the section’s way.
The school has a student council – Martinez is the president and Hurd the vice president – and other philanthropy groups as well. But the shepherds joke they would get rich if they could rent out the Herd to every group that asks – be it the local garden club for July 4, organizers for the winter’s annual “Thrill on the Hill” festivities, or a number of others who regularly put in requests to have members at their events.
The most impressive part is how quickly the Herd mobilizes when called upon. Martinez took a call on Jan. 24 that eighth-grader Gannon Kutemeier had been diagnosed that day with leukemia. By mid-week the Herd and its growing middle-school component – the Junior Herd – had rallied to make wristbands supporting Gannon’s fight and helped in raising more than $8,000 toward his care. Herd members were prepared to welcome Gannon home from his first chemotherapy treatment Tuesday – but because the family decided that might be too much too soon, the section instead created banners for Friday’s game and took photos to send to him so he’ll know he has their full support.
“Instantly, that’s our goal now. We’re trying to recognize him,” Swem said. “This isn’t directly us, as in the Herd, but I see it as us because it’s a community, and the Herd is a community.”
Anecdotes supporting that statement continue to stack up. Like the parent’s friend who is considering moving his family to Buchanan from another local town because of that community feel. The presenter for an assembly who told teachers he could just tell something was different when he was at Buchanan – and the new student who said later he’d come to understand what that presenter meant.
Others want to know the secret; the Herd presented to student leaders from the Huron League – eight schools from the southeast corner of the state whose students may not have been able to find Buchanan on the map – to explain what they could do to create the same student section vibe.
“Even if we don’t win, we still grow as a community,” junior Alex Kilgore said. “This was my first year going to the (MHSAA sportsmanship) conference, and people knew us: ‘Oh it’s Buchanan; listen to them. They know what they’re talking about.’ That made us feel so great. It was phenomenal everyone knew about us and what we’ve done in Buchanan.”
That was a key part of the Herd deciding to return for BOTF IV. Not only are there now two classes at the school that weren’t part of the 2013 title, but it didn’t make sense for leaders to tout to other schools what BOTF has meant to theirs without continuing to participate.
Kilgore and juniors Lincoln Grwinski and Parker Saladin joined the main leadership corps this fall and are charged with keeping the Herd together after Martinez, Hurd and Swem graduate.
The section’s staples, like positivity and focusing on the game, are ingrained and will remain part of the script no matter who’s in charge. “Us three (seniors), we think the same way. But they think differently from us. And it’s not a bad way,” Martinez said. “We’re on the same track, and they’re on the same track – but they’re on a different track. They have the idea, like we had it, and after we’re gone they’ll take it a different way than we would. And that’s eventually what will be needed – change, newer and better things.”
The Herd’s initial motto of “Small town, big hearts” still rings true, even down to the elementary schools. Every time Hurd hears a kindergartner yell out “Herd that!” on the playground, she knows it will live on.
To her, the Herd is family; to Swem, the legacy is as a community changer. “I want this to go down in history,” Martinez added.
Been there, Herd that – Buchanan made history already by winning Battle of the Fans two years ago.
The Herd hopes for the title call again later this month – but if another school wins, Buchanan’s students still will turn out big-time for “Black Out to Neon” on Feb. 27, and for years to come.
“Don’t get me wrong. I had a great time here freshman year,” Swem said. “But sophomore year on, just the things we’ve done have been tremendous. You only go through high school once, and these are memories very few people can say they’ve gotten to acquire. It’s been a great time here, and I’ll definitely cherish my time here for a long time.”
PHOTOS: (Top) A Buchanan fans joins her classmates in cheering during Friday's game against Niles Brandywine. (Middle) Buchanan is a Battle of the Fans finalist for the third straight year. (Photos courtesy of Thomas Nyhuis.)
Beaverton 'Creatures' Dominate Bleachers
By
Geoff Kimmerly
MHSAA.com senior editor
February 17, 2014
BEAVERTON – What have Beaverton’s Bleacher Creatures meant to their 1,100-person town during their 35 years cheering on the local teams?
Junior Breanna Frasher got a pretty good idea last week. 
A leader of this year’s student cheering section, she made a trip to the elementary school to read to some of the younger students. When teachers would mention the Creatures, the kids’ faces glowed.
“As 6-year-olds, they knew what a Bleacher Creature was. They knew it meant you came to the game, you wore red, you painted your face,” Frasher said. “They were all excited.
“Then you’d ask, ‘Who wants to be a Bleacher Creature some day?’ All of them raised their hands. I think that’s awesome, that we’ve … given that to them. They can look up to us and look forward to being a Bleacher Creature.”
Beaverton was the final stop on this year’s Battle of the Fans III tour. MHSAA staff and Student Advisory Council members visited all five finalists over the last month to document the stories behind the sections and film them on home game nights. The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites Tuesday-Thursday, with the Student Advisory Council taking that vote into consideration when selecting the champion after that vote has concluded.
The winner will be announced Friday on Second Half and honored with a championship banner during the Boys Basketball Semifinals on March 21 at Michigan State University’s Breslin Center.
Not long ago, Frasher was one of those elementary school kids, looking forward to her turn in the student section. Now she’s among a group of junior and sophomore leaders that includes three third-generation Beaverton High students and three more whose parents also went to the school.
The original Bleacher Creatures emerged in 1979 and then gained steam during the Beaverton boys basketball team’s run to the MHSAA Class C Semifinals in 1984. The Beavers lost that game, 69-58, to Kalamazoo Christian at the University of Michigan’s Crisler Arena.
But keeping a promise to his team, Beaverton coach Roy Johnston – the third-winningest boys hoops coach in MHSAA history and a devout Michigan State fan – kissed the block “M” on Crisler’s center court after being carried to the middle of the floor by the Bleacher Creatures. “Roy kissed the floor in ’84,” is still heard around town including by junior Jen Eaton, whose mother was a sophomore in the section in 1984.
Johnston’s presence still plays an enormous role in the Creatures’ efforts. He entered this season with a combined record of 650-287 coaching four schools going back to 1971, and part of growing up in Beaverton is aspiring to play for the legendary coach – or root on his team. After all, the gym is named after him, and three grandsons are now in the program.
“We know you can’t have an amazing thing like this happen without a supportive community,” said sophomore Braedon Wolfe, whose father and uncle both played on the 1984 team. “And that’s what we have here. This thing never would’ve lasted close to this long (without) these people in this community; it’s amazing.”
But the section also has continued to evolve. 
The original Creatures morphed into something known as the “Red Rave” at some point (a small sign where the current section sits pays homage) before Bleacher Creatures returned as the name in 2008.
Those early sections, by the oral history literally passed down through generations, traveled big and cheered strong, but didn’t have the creativity of the current Creatures, who for their team’s Valentine’s day game against Houghton Lake created Cupid to make friends of the Beaver and Bobcat mascots. Of course, there also was a piece of recent tradition – Wolfe, a robed and white-bearded Moses, parting a Red Sea of Beaverton students clad in their usual red T-shirts.
Last year’s section was led by a pair of emphatic seniors who graduated in the spring. This school year’s leaders realized a longer chain of command would be necessary to secure the section continuing into its fourth decade.
This fall, junior Drew Porter and Wolfe – recipients of the throwback basketball jerseys worn by last year’s leaders – serve as president and vice-president, respectively, of a newly-formed spirit club. The hierarchy also includes a secretary, treasurer, photo/video and music coordinators, creative and fundraising leaders and campaign managers.
Full club meetings are standing-room only, with about 30 students – or just under 10 percent of the school – taking part. The band sits adjacent to the student section during games and plays a big part, and multiple members sit in on the spirit meetings to help coordinate between the two.
There’s even an annual Bleacher Creature Award given to a member of the section that resides in the school trophy case next to “Butch,” its most prized traveling trophy.
“I think (the section) hit a roar, and we realized, ‘Why end it when it’s going so well,’” Frasher said. “We need to keep it going.”
“And we needed to get organized so we could keep it going,” added junior Nate O’Brien, another of the spirit club leadership.
There’s been another evolution that has taken hold over the last decade and especially this fall after Beaverton failed to make last season’s Battle of the Fans finals.
Eaton remembered as a middle schooler not having any desire to be a Creature after hearing some of what was hurled forth by those high schoolers during games. Such things are almost unheard of now, but Frasher and her classmates knew almost immediately a year ago why they didn’t advance in BOTF – despite just missing the finals by finishing seventh in the vote to decide the top five.
A “winning team – losing team” chant, meant to point out and demean the team about to be defeated, had to be the culprit. That became a little more apparent when a viewer left a comment about the chant below the application video.
“Our feet shuffled the next day. No one really talked,” Frasher remembered. “We came to school and sat there, and we knew. We watched and re-watched the video, and it came down to a point: that’s the reason.”
“We were going to apply (this year) from the beginning,” Eaton said.
Although the Creatures were disappointed, the winter did end with some positives to carry into this fall, including unexpected solidarity that formed as Beaverton made a run back to the boys basketball Quarterfinals.
The Beavers’ Regional run took them to Jack Pine Conference foe Sanford Meridian’s gym, and about 30 Meridian fans joined into the Creatures section. So too did students from league colleagues Gladwin, Houghton Lake and Roscommon. The Creatures absorbed with joy those who wanted to join and brought handfuls of extra shirts so their new cheering mates had something to wear to fit in.
The expanded section became known as the “Jack Pine Super Crew,” and this winter Beaverton’s leaders have noticed new sections cropping up at almost every school in the league.
And don’t forget those original Creatures. During the Quarterfinal run, a few of the dads and uncles dressed up like cheerleaders. Friday night, a group of parents made sure to join the Macarena line that circled the court during a break. They have built props and donated for spirit buses to away games – anything to keep these Creatures going strong. The 1984 hoops team was inducted into the Beaverton Sports Hall of Fame on Friday, and both former players who spoke made sure to mention how much support the teams derived from the section then and now.
It’s been tough financially in the community of late, and next year seventh and eighth grade students will move to the high school in order to save the district a reported $100,000. Bad times on top of the usual small-town jokes are enough to give some rude opponents something about which to snicker.
The Bleacher Creatures are a way – now always positive – the community continues to stand together to answer.
“This is us coming together, even though you can say anything you want about it,” Porter said. “This is who we are.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Beaverton "Bleacher Creatures" prepare for a free-throw attempt during Friday's game against Houghton Lake. (Middle) The Creatures cheer on their classmates during the MHSAA's Battle of the Fans visit. (Photos courtesy of Bob Frei.)