Heritage's Hawks Nest Wants You 'Hype'
February 5, 2019
By Geoff Kimmerly
Second Half editor
SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.
She found three huddled together and two more sitting with their parents. That was it.
How things have changed.
When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.
From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.
“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.
“Everyone’s just hype.”
We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.
We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.
Heritage’s Gameplan
Take some of these tips from the Hawk’s Nest:
Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.
Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.
Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.
Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.
Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”
Pregame Prep
Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.
Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.
Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.
Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.
At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.
There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).
This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.
“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.
“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”
“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”
Game Time
The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.
For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.
That wasn’t going to happen with Frank at the video controls.
He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.
“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”
The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.
“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.
“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”
Postgame Analysis
We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”
Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”
One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”
The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”
Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.
Have you Herd? Buchanan Tradition Lives On
By
Geoff Kimmerly
MHSAA.com senior editor
February 14, 2020
BUCHANAN – Every year cheering in Buchanan High School’s student section is different – a different mix of students guarantees a different leadership style, different ideas and different levels of creativity.
But let’s not confuse different with new. Buchanan has built one of the state’s richest student section traditions, and with the accolades to back it up – Battle of the Fans championships in 2013 and 2018 and four other finals finishes.
There’s no forgetting The Herd’s past. And why would anyone want to try?
Section leaders going back nearly a decade are recalled as famously as any recent star athlete. Current section leaders readily recall when they, as elementary students, learned Herd staple cheers like “Geronimo” from those past all-stars during visits – traveling pep rallies – to their elementary and middle schools.
Photos from years past adorn classroom walls, stoking memories and new ideas. And past Herd campaigns like “Mean Stinks” and “Don’t be a Bully” provide memories of growing up in a school and community that has become known as a standard-setter for student section support – and added to the legacy with another BOTF finalist tour visit Tuesday for its boys basketball game against Watervliet.
“We've been doing this for so long. It's just like an expectation,” Buchanan junior Mia Struss said. “It's what we do. It's what Buchanan does. Everybody comes together on Friday nights. Or like this (visit) happened on a Tuesday – we know we're going to have fun, so we're just like ‘Come out’ or ‘Are you guys going to the game? Oh yeah! Absolutely, we're going to the game.’ Everybody just comes together and has a fun time because it's what we do. It's what we're used to doing.”
There’s a well-worn path from the MHSAA’s East Lansing office to Buchanan during Battle of the Fans season.
As noted above, this was our sixth visit in nine years of BOTF, and current seniors were in fifth grade the first time we made the trip. We know how the section got started, we readily can recall leaders we’ve met in the past and cheers that pop immediately into our heads when we even think about coming back to see The Herd.
But instead of relying on that knowledge, we approached Tuesday like we’d never been to Buchanan before. We asked the assembled leaders – seniors Carter Aalfs, Nora Kaltenbach, Jade Smith, Rose Johnson and Bobby Ruth and juniors Ty Scurlock and Mia and her twin sister Morgan Struss – the questions we always ask. How did this get started? What has this meant to your school? Why did you get involved?
Their answers could’ve been word for word what Herd leaders told us in 2013 or 2018 or during any other trip. The conversation just reinforced how ingrained the cheering section has all the way down to the elementary students dreaming of joining in when they are older.
As they joked – but maybe not? – The Herd is a lifestyle.
This is how they live.
Game Time
Buchanan had to deal with a bit of a curveball this BOTF season. Originally, the Herd was going to host the MHSAA on Friday, Jan. 31. But a school-wide illness knocked out the Bucks’ opponent for that night, and the only feasible make-up for the BOTF visit was a Tuesday – generally the lesser-anticipated night for a big crowd compared to a Friday anywhere in the state.
But the move to a Tuesday only seemed to psych The Herd up more.
“It’s a challenge. But we’ve taken it and made it into something that’s normal,” Morgan Struss said.
“We can totally do this,” sister Mia figured. “Yes, it’s a Tuesday. But we’re The Herd. We got it.”
Leaders have an eight-year library of cheers, chants, dances and more to draw from, to go with ideas they’ve cooked up for this school year.
Leaders made sure to tell us this year they have added four new dances to the repertoire. And those were folded nicely into a night of what we’ve come to expect from near-annual trips to “The Woods.”
“We love to keep stuff, but we always like to think outside the box, get new things in and keep some of the old things,” Aalfs said. “And sometimes we'll bring back other things that we've taken out. It’s kinda like a cycle.”
Considering again this was a Tuesday night, the stands were filled – not just the student section, but both sides of the court – which makes sense with the perspective that a school with just more than 400 9th-12th grade students sold 1,200 Herd T-shirts this year to fund the section, provide for local families in need and fund scholarships.
“Neon Night” predictably was a hit, not just with the nearly 200 high schoolers filling their set of bleachers, but also the 30 or more middle school and younger students who formed a “Junior Herd” next to them.
Following a lights-out introduction of the home team, there were cheers for individual players and some kind of activity during every timeout and quarter break until the end of a 22-point win. Halftime included a senior class dance and a five-minute mashup of signing and grooving. Another new addition came at the end of the game, when students formed a long tunnel for the team to leave the court – and then joined together at midcourt one more time for The Herd’s signature “B-U-C-K-S Bucks!” chant.
Back to every year being “different.” Leaders had a tough time putting it into words at first before settling on “effortless” to describe the enthusiasm and cohesiveness of this year’s Herd. And frankly, we could tell the difference too as every student in the stands from front to top seemed engaged and having fun from warmups through the final buzzer.
“(This year) it's truly a feeling of unity,” Ruth added. “You don't understand how amazing it feels just looking up into those stands and just seeing everybody. I'm down on the floor, I'm saying my cheers, I'm leading everybody, and it's so great just seeing everybody all stacked up.”
Be like Buchanan
Take some of these tips from The Herd:
Find a teacher, find a friend: The Herd absolutely benefits from that trio of teachers – “shepherds” – who are dedicated to giving their time and whatever else the section needs. That, and administrative support, go a long way in helping a section get started and need to be cultivated. At the same time, it doesn’t take a lot of student power to get something going. Find a friend, or a few, tell other students you have a plan for the game coming up and just show up and do your thing. Do that once or a few times, and something is bound to take root and grow.
Open the gates: Herd leaders want anyone and everyone from all grades, friend groups, teams and clubs, etc., to be involved – and that’s part of its allure. Tuesday’s visit included something of a welcome with “MHSAA” painted on students’ backs, and one of the students had been at the school all of a week – but already had been pulled into a section meeting and Herd Snapchat. “Everybody's accepted at Buchanan, and we don't exclude anybody,” Ruth said. “It feels so nice to have everybody around. The more people, the more energy and spirit that I feel when we're having meetings and games and everything.”
Embrace trial and error. Because it’s fun: Not every chant or cheer or song is going to work. And that’s fine. Most great discoveries come after the first try. As long as ideas are reasonable, try them out. It’s a great way to find a section identity, and also to keep people engaged in coming up with ideas to help build it.
Make a plan: Once you’ve got a few ideas for theme nights, or a few cheers that have worked and taken hold, make a plan for game night – especially big ones where you’re hoping to get a lot of students to join in. That way you’re not left trying to figure out what’s next on the fly, and your classmates will get hooked on being part of something organized and well-led.
They said it best
Embrace the opportunity: “Come in with an open mind,” Smith said. “Don't be like, ‘That's lame. I'm too cool for that.’ What's the worst that will happen? People will laugh. Laugh with them. In the end you're actually enjoying yourself – you're having more fun than those people judging you.”
Trust me: “I always viewed (The Herd) as an icon, like what people go to see, and I never viewed it as something to do,” Scurlock said. “I always went there to watch them, or I was playing basketball. This year it was different. Last year I was behind them in the stands, going with them, but I wasn't consistent with it. Now that I’m in it, I wish I did it before. I regret it a lot. … I’ll ask my friends if they want to do this or that (with The Herd), and they’ll say they, ‘Nah, I don’t want to do that.’ I say, ‘Trust me, you do. You just don’t realize it.’”
Great expectations: “I started two years ago, and just looking at the class that had graduated that year (in 2018), that had started everything, that class was full of a lot of my friends and I felt very inspired looking at them,” Ruth said. “So I felt like this year, I really had to own up to that and say, ‘Hey, listen.’ I need to do what they did.”
They’ve got next: “When we go into traveling pep rallies, we're like, ‘Hey, this is going to be you someday. You're going to have to fill our shoes eventually.’ We're just trying to prepare them as much as possible so it will be a fun time for them.” Johnson said of the younger students coming up. “Whenever we say a chant, like ‘Do you know this chant?’ They're like yeah, and they start doing it. So it's just exciting. They just know us and know all the chants and what we do.”
Next stop on BOTF: We will finish the 2020 BOTF tour at Zeeland East with tonight’s boys basketball game against Hamilton. Our coverage of that trip will be posted to Second Half on Monday, and social media voting will begin Tuesday and continue through Thursday. The Battle of the Fans IX champion will be announced Feb. 21.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan students cheer on their classmates during Tuesday’s boys basketball game against Watervliet. (Middle) Senior Carter Aalfs gets plenty of air while leading the section’s roller coaster. (Photos by Jessica Elliott.)