Heritage's Hawks Nest Wants You 'Hype'
February 5, 2019
By Geoff Kimmerly
Second Half editor
SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.
She found three huddled together and two more sitting with their parents. That was it.
How things have changed.
When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.
From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.
“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.
“Everyone’s just hype.”
We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.
We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.
Heritage’s Gameplan
Take some of these tips from the Hawk’s Nest:
Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.
Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.
Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.
Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.
Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”
Pregame Prep
Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.
Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.
Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.
Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.
At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.
There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).
This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.
“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.
“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”
“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”
Game Time
The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.
For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.
That wasn’t going to happen with Frank at the video controls.
He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.
“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”
The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.
“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.
“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”
Postgame Analysis
We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”
Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”
One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”
The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”
Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.
Charlotte 'Flight Club' Shows it can Soar
February 15, 2016
By Geoff Kimmerly
Second Half editor
CHARLOTTE – The time was right last winter. Charlotte’s student body was ready to take flight. All it needed were leaders to show the way.
And a few snow days to prepare for lift off.
The beginnings of the school’s student cheering section were that humble. But the community also was that ready. Over just more than a year, Charlotte’s “Flight Club” has risen from nonexistent to a finalist for this year’s MHSAA “Battle of the Fans,” and while helping to re-igniting the community’s fervor for its sports teams.
An “ugly green poster,” a snow day meeting and some savvy marketing transformed a group of 20 students into a section of hundreds that holds down a corner of bleachers at basketball games, has brought back student involvement at football games and last week took a spirit bus to the competitive cheer team’s league meet while others stayed home to back the wrestlers in their District Tournament.
“Our school is just the right size where it’s like 800 best friends,” senior Bryce Johnson said. “All the people watching the games know the athletes, so you’re going for friends, not because of a sport.”
Charlotte was the final stop on this year’s BOTF finalists tour, which also has included visits to Yale, Muskegon Western Michigan Christian, Traverse City West and Munising. The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Tuesday and ending Thursday afternoon, with the MHSAA Student Advisory Council taking that vote into consideration when selecting the champion – which will be named Feb. 19 on Second Half.
The formation of Flight Club got a nudge from current math teacher and boys basketball coach Tyler Bartolacci played for the Orioles and graduated from the school in 2007.
Carlson and senior Anna Skrip were students of his last year, when Bartolacci began to hint at the start of basketball season that it would be nice to see more of a student presence in Charlotte’s gym.
Slowly, things started to take off. Carrying what Skrip called “an ugly green poster that said ‘Pep Club’ on it,” seniors spent a lunch hour last winter gathering names of students who were interested in creating a student section. It was a pretty simple start.
The next step came in mid-January during a series of snow days. Five of those now-graduated seniors, plus senior Lindsey Carlson and Skrip, answered a group text and showed up at the school on one of the days off and started hatching what the section might look like. They had a list of goals – chiefly figuring out how to get students to show up, how to get them to be “loud and crazy,” and how to do it all while maintaining sportsmanship.
They decided the first task would be naming the section. They collected 75 nominations from the student body, and an all-school vote made Flight Club the clear choice.
They then circled a Jan. 27 boys basketball game against Parma Western as the official kick off, and were happy with the turnout during a 51-48 win. But Johnson – who was on the basketball team last season – said the Feb. 27 game at Coldwater, attended by about 45 Charlotte students, showed the Flight Club’s potential. “They were with us the whole game, every big play, turnover; it was just insane,” Johnson said. “That’s when people were like, we’re actually quite good at this.”
The boys basketball team ended up making a run to the Regional Finals, hosting that tournament on its home floor. The Orioles lost to eventual Class B champion Wyoming Godwin Heights – but the Flight Club had arrived.
“It wasn’t too hard. You told your close friends, and friends would tell other friends, and the word would spread,” Skrip said. “Getting people to participate at the game was really the hardest. And then … they found out that it was actually fun to do things.”
The fever caught, and not just in the hallways. Over the last year, Charlotte has added a new overhead scoreboard and another section of bleachers to “The Dome” at the cost of a reported $55,000 raised by the community.
“People in the community are still here who witnessed the (school’s) greatness of the (19)80s, 90s. And (now that) we’re finally getting back to that point, the whole community is rallying,” Johnson said. “Every game now, if you drive down the main stretch of downtown, all the orange flags are up in the buildings.”
The momentum of last winter carried over into this fall. The varsity football team finished only 2-7, but senior Tyler Bandy said he could feel the difference from his classmates in the stands, even when his team was behind.
Still, the section leaders – “flight attendants” – came into this winter wondering if interest would remain strong. This time they planned to go big immediately with the boys team’s first home game Dec. 11 against Jackson Lumen Christi. Charlotte won 75-52 – and the place was packed.
“We didn’t know what to expect because of our history going against Lumen. They beat us at everything,” Carlson said. “It was amazing to see people just keep coming in. People were standing around because there weren’t enough seats. It definitely helped our team push past them, and we just dominated.”
The halls were alive the next Monday. Johnson heard classmates talking about how they were going to attend every game this season, how they’d had so much fun. Although Carlson, Bandy, Johnson, Skrip and junior Jess Ramos are among those considered leaders because they lead the cheers on game nights, they’ve received plenty of input – and assistance – from other students, including 25 who spent Thursday evening decorating the school in advance of the BOTF visit.
“We kinda became a marketing team,” Johnson said of the last year’s work.
“We’re going to start a business,” Carlson added. “How to amp up your student section.”
Part of the process has been continuing education, like “Flight School” videos the leaders put out over the last few weeks to keep classmates organized and fill them in on plans for upcoming games.
The camaraderie has allowed for special moments as well. For a Feb. 2 game against Mason, Flight Club leaders saw that the Bulldogs student section would be having a “Storm Out” for junior Storm Miller, who is fighting a rare form of cancer. Without letting it be known outside of the section, the Flight Club came together and wore blue that night – in honor of Miller – and passed buckets around at halftime to collect money for a GoFundMe account that assists in paying for treatments.
Battle of the Fans has become another of those special experiences. The flight attendants had no idea about it until Bartolacci introduced the idea to Bandy during the fall. Carlson’s immediate thought was this was something the Flight Club had become – and the time was now to get out the good word. It’s been a logical next step for an effort that has taken off more than she and her classmates could’ve ever hoped.
“Last year, we knew we loved our sports, and they’re getting really good,” Carlson said. “Our participation wasn’t as big, so (we thought) let’s amp up our student section, support our teams – get them better, get us better.”
“The goal is always to support our athletes and have fun,” Johnson added. “But we actually have a goal now to support our athletes and have so much fun that we can hang a (BOTF) banner at the end of the season.”
PHOTOS: (Top) Charlotte's Flight Club waves its orange shirts after the boys basketball team's first basket Friday against Parma Western. (Middle) Students row the "Flightanic" off the floor. (Below) Flight Club members hold a section-sized banner before tip off. (Photos by Teresa Johns.)