Heritage's Hawks Nest Wants You 'Hype'
February 5, 2019
By Geoff Kimmerly
Second Half editor
SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.
She found three huddled together and two more sitting with their parents. That was it.
How things have changed.
When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.
From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.
“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.
“Everyone’s just hype.”
We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.
We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.
Heritage’s Gameplan
Take some of these tips from the Hawk’s Nest:
Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.
Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.
Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.
Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.
Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”
Pregame Prep
Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.
Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.
Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.
Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.
At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.
There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).
This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.
“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.
“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”
“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”
Game Time
The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.
For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.
That wasn’t going to happen with Frank at the video controls.
He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.
“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”
The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.
“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.
“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”
Postgame Analysis
We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”
Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”
One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”
The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”
Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.
Buchanan's 'Herd' Grows Into More
February 3, 2015
By Geoff Kimmerly
Second Half editor
BUCHANAN –The “Herd” began three years ago as a cheering section, and senior leaders are among the few students left who remember school before “The Woods” took root in the southwest corner of Buchanan’s gymnasium.
It’s not that games weren’t fun or classmates less friendly. Student life was just different, especially compared to what senior Ellie Hurd described Friday as, well, “indescribable.”
Indeed, much has changed since the winter of 2012-13, when the section was started in response to the MHSAA’s Battle of the Fans competition. The Herd won BOTF that year, made the finals again in 2013-14, and has made Buchanan an ambassador to schools looking to similarly kick start a more spirited student body – even as the definition of student cheering section no longer completely describes what the Herd has become.
“The ‘change’ is still there. That’s what we like to call it, the change from year one,” said Buchanan senior Alex Martinez, who with Hurd and senior Sam Swem have been involved in leadership of the section since its start. “It’s pretty much day to day now. The Herd is still meant to be family. We’re still based from the student section; we started there. (But) we’re more than a student section now.”
And however they define it, again one of the MHSAA’s best.
Buchanan hosted the third stop Friday of this year’s BOTF finalists tour. The MHSAA also has visited Beaverton and Yale and will head to St. Johns and Dowagiac over the next two weeks leading up to the naming of this year’s champion Feb. 20.
The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking results into consideration when selecting the champion after the vote has concluded.
Buchanan’s section leaders and “shepherds” – their teacher advisors – met this fall and seriously discussed not entering this season’s BOTF.
It’s not that they don’t want to hang another banner; being known as one of the best student cheering sections in Michigan has been a blast and resulted in opportunities to pass on what they’ve learned to students from all over this state and in some cases beyond.
The discussion on whether to apply centered on what could be gained by another BOTF title – the Herd started because of the contest but has become a way of life for many of the school’s 450-plus students, whether they’re competing to be known as the state’s best or just showing up to cheer on their friends at a Tuesday basketball game – or taking part in the other opportunities that now come the section’s way.
The school has a student council – Martinez is the president and Hurd the vice president – and other philanthropy groups as well. But the shepherds joke they would get rich if they could rent out the Herd to every group that asks – be it the local garden club for July 4, organizers for the winter’s annual “Thrill on the Hill” festivities, or a number of others who regularly put in requests to have members at their events.
The most impressive part is how quickly the Herd mobilizes when called upon. Martinez took a call on Jan. 24 that eighth-grader Gannon Kutemeier had been diagnosed that day with leukemia. By mid-week the Herd and its growing middle-school component – the Junior Herd – had rallied to make wristbands supporting Gannon’s fight and helped in raising more than $8,000 toward his care. Herd members were prepared to welcome Gannon home from his first chemotherapy treatment Tuesday – but because the family decided that might be too much too soon, the section instead created banners for Friday’s game and took photos to send to him so he’ll know he has their full support.
“Instantly, that’s our goal now. We’re trying to recognize him,” Swem said. “This isn’t directly us, as in the Herd, but I see it as us because it’s a community, and the Herd is a community.”
Anecdotes supporting that statement continue to stack up. Like the parent’s friend who is considering moving his family to Buchanan from another local town because of that community feel. The presenter for an assembly who told teachers he could just tell something was different when he was at Buchanan – and the new student who said later he’d come to understand what that presenter meant.
Others want to know the secret; the Herd presented to student leaders from the Huron League – eight schools from the southeast corner of the state whose students may not have been able to find Buchanan on the map – to explain what they could do to create the same student section vibe.
“Even if we don’t win, we still grow as a community,” junior Alex Kilgore said. “This was my first year going to the (MHSAA sportsmanship) conference, and people knew us: ‘Oh it’s Buchanan; listen to them. They know what they’re talking about.’ That made us feel so great. It was phenomenal everyone knew about us and what we’ve done in Buchanan.”
That was a key part of the Herd deciding to return for BOTF IV. Not only are there now two classes at the school that weren’t part of the 2013 title, but it didn’t make sense for leaders to tout to other schools what BOTF has meant to theirs without continuing to participate.
Kilgore and juniors Lincoln Grwinski and Parker Saladin joined the main leadership corps this fall and are charged with keeping the Herd together after Martinez, Hurd and Swem graduate.
The section’s staples, like positivity and focusing on the game, are ingrained and will remain part of the script no matter who’s in charge. “Us three (seniors), we think the same way. But they think differently from us. And it’s not a bad way,” Martinez said. “We’re on the same track, and they’re on the same track – but they’re on a different track. They have the idea, like we had it, and after we’re gone they’ll take it a different way than we would. And that’s eventually what will be needed – change, newer and better things.”
The Herd’s initial motto of “Small town, big hearts” still rings true, even down to the elementary schools. Every time Hurd hears a kindergartner yell out “Herd that!” on the playground, she knows it will live on.
To her, the Herd is family; to Swem, the legacy is as a community changer. “I want this to go down in history,” Martinez added.
Been there, Herd that – Buchanan made history already by winning Battle of the Fans two years ago.
The Herd hopes for the title call again later this month – but if another school wins, Buchanan’s students still will turn out big-time for “Black Out to Neon” on Feb. 27, and for years to come.
“Don’t get me wrong. I had a great time here freshman year,” Swem said. “But sophomore year on, just the things we’ve done have been tremendous. You only go through high school once, and these are memories very few people can say they’ve gotten to acquire. It’s been a great time here, and I’ll definitely cherish my time here for a long time.”
PHOTOS: (Top) A Buchanan fans joins her classmates in cheering during Friday's game against Niles Brandywine. (Middle) Buchanan is a Battle of the Fans finalist for the third straight year. (Photos courtesy of Thomas Nyhuis.)