Heritage's Hawks Nest Wants You 'Hype'
February 5, 2019
By Geoff Kimmerly
Second Half editor
SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.
She found three huddled together and two more sitting with their parents. That was it.
How things have changed.
When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.
From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.
“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.
“Everyone’s just hype.”
We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.
We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.
Heritage’s Gameplan
Take some of these tips from the Hawk’s Nest:
Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.
Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.
Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.
Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.
Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”
Pregame Prep
Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.
Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.
Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.
Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.
At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.
There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).
This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.
“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.
“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”
“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”
Game Time
The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.
For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.
That wasn’t going to happen with Frank at the video controls.
He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.
“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”
The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.
“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.
“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”
Postgame Analysis
We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”
Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”
One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”
The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”
Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.
Yale Kohler's Krazies Rise to Roar
January 27, 2015
By Geoff Kimmerly
Second Half editor
YALE – The magnitude of last season’s Boys Basketball District Final gave Yale’s “Kohler's Krazies” a glimpse of their potential as a booming student cheering section.
But a 90-minute delay during that eventual overtime loss to Imlay City showed junior Karli Klocke how a collection of her classmates watching a basketball game could impact their entire school.
The game was forced into an unexpected break after humidity in the gym made the floor too slippery. The teams went to their locker rooms during clean-up, and many of the 1,000 fans in the sold-out stands took their seats.
And despite the wait, all of more than 100 Krazies stayed through the final buzzer.
“I just like how it brought everybody, all grades, together,” Klocke said. “And during that hour and a half, we were all sitting there together. We’ve never been a group that’s usually been all together.”
Ten months later, the Krazies have ridden the momentum of that March evening – and grown into a top-five contender for this season’s Battle of the Fans IV championship.
Yale hosted the latest MHSAA finalists visit Friday for its boys basketball game against Almont. Reigning champion Beaverton was the first tour stop, Jan. 16, with Buchanan scheduled for this Friday and then St. Johns and Dowagiac over the next three weeks leading up to the naming of this year’s champion Feb. 20. The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking results into consideration when selecting the champion after the vote has concluded.
The Krazies were first-time BOTF applicants this winter, following the transformation of a section that existed on a much smaller and informal scale over the last half-decade.
The former Kohler’s Kids, then Kohler’s Krew and Krew 2.0 before becoming the Krazies for 2013-14 – all in recognition of boys hoops coach Garnett Kohler – previously was a group of 20-40 upperclassmen who gathered to cheer on the team.
With last season’s District turnout helping fuel the effort, new section leaders this fall began organizing a section that would be more inclusive – encouraging the entire student body to take part – and have enjoyed immediate results. The Krazies swelled to an estimated 450 and filled a quarter of Yale’s gym to the rafters for Friday's girls and boys hoops doubleheader.
There hasn’t been anything complicated about Yale’s campaign; it’s as simple as trying to get more students to watch games together. And the Krazies have a rather straightforward goal for each game night; they don't stop cheering, aside from halftime, from the opening tip until the final buzzer – even when Yale's lead tops 20 points.
“This is such a new thing, everybody’s so excited about it and they just want to be a part of it,” junior Kaylee Schiffelbine said.
The Krazies took steps toward formalizing last season, when a group of four seniors sold T-shirts and created some of the favorite cheers. But their vision for the section was “small,” senior Spencer French said, and he and a few others began talking over the summer about how to expand it.
For starters, the section would no longer be about juniors and seniors only. Over two weeks this fall, the Krazies sold 210 section T-shirts – three times more than the year before. They started Facebook and Twitter feeds to get the word out, and parents joined in the social media loop; the Krazies’ BOTF application video enjoyed more than 1,000 views in just a few days after it was posted and now has been watched more than 5,000 times.
“Even with the video, (we thought) it would be cool to get top five (of BOTF),” senior Robert Vinckier said, “but getting the video shared around, it gets more people in the game, and they see how fun it is.
“We’re such good friends with the players on the team, so we’d go to the game whether we had a student section or not. But we might as well have more fun while we’re watching them play.”
The section’s rallying cry for 2013-14 could’ve been summed up as “wear your shirt and show up.”
“Wear your shirt and show up” should now include the word “early.” Although the girls varsity game Friday didn’t begin until 6 p.m., the first Krazies showed at 4:30 to secure seats closest to midcourt and the floor.
And the Krazies are a basketball cheering section in the literal sense. They cheered, nearly non-stop, through the end of a mostly one-sided 68-46 win by their boys team. Of course, they mixed some creative frills – bowling using the Bulldog mascot to knock down a group of fans, and the first superintendent-led roller coaster in BOTF tour history – but those merely kept the mood amped during breaks in play.
The objective is simple as well – be loud. Loud enough that an opposing player tweets that the section is “crazy.” Loud enough to encourage a rumor the Krazies won’t be allowed to cheer at a rival’s gym later this season. Loud enough to force an opponent’s point guard to motion to his bench because he can’t hear his coach yelling in the plays. Loud enough that Yale’s coach and players also had to come up with hand signals so they could communicate over the blare.
“Loud” would’ve been an understatement Friday. The Krazies’ roar, heard standing on the opposite side of Yale’s gym, registered noticeable decibels above the norm for a high school game.
French admits he didn’t know what they were taking on when he and a group of about 10 began meeting twice a week in late October armed only with ideas and what senior Steven Jordan calls “unwritten rules of sportsmanship.” But they forged strong relationships with principal Paul Flynn and athletic director Maureen Klocke (no relation to Karli), who have provided plenty of input while trusting the leaders to police the group when it’s rarely necessary. Leaders run ideas past administrators first, and that has allowed for what leaders feel is a bit more leniency.
Their classmates, meanwhile, have followed the lead and made good on last year’s potential.
“In high school, there are groups. Some groups aren’t going to be there (at games),” French said. “But it’s those kids who are coming out and saying, ‘Hey, what can we do? Can we do this? Are we wearing this? Can we do a costume night?’ That’s been the coolest thing for me. There’s people that I would never think would go to a basketball game, and they come up to me and say, ‘Hey, what can I do to help?’”
Spencer admits he was a bit anxious before the first boys basketball game this winter – until 115 students showed. The school’s athletic booster club has since donated $100 for gift cards to give out as prizes, and the student council supplied a sling shot Friday to send free shirts into the crowd.
“When we started off this year, a lot of people didn’t think it would be that big of a deal; it would just be another student section,” he said. “But as we’ve progressed throughout the season, people realized this is a big deal.
“We weren’t that tight-knit beforehand. Slowly but surely as the season has progressed, the parents, student organizations and administration all have been brought closer together. And we’re not even halfway through the season yet.”
PHOTOS: (Top) Yale superintendent Ken Nicholl leads the roller coaster during Yale's boys basketball game Friday against Almont. (Middle) Kohler's Krazies cheer numbered 450 for the MHSAA visit. (Top photo by Lisa Depelsmaeker, middle by Katie Priehs.)