Heritage's Hawks Nest Wants You 'Hype'
February 5, 2019
By Geoff Kimmerly
Second Half editor
SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.
She found three huddled together and two more sitting with their parents. That was it.
How things have changed.
When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.
From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.
“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.
“Everyone’s just hype.”
We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.
We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.
Heritage’s Gameplan
Take some of these tips from the Hawk’s Nest:
Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.
Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.
Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.
Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.
Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”
Pregame Prep
Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.
Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.
Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.
Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.
At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.
There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).
This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.
“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.
“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”
“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”
Game Time
The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.
For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.
That wasn’t going to happen with Frank at the video controls.
He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.
“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”
The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.
“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.
“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”
Postgame Analysis
We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”
Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”
One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”
The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”
Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.
'Creatures' Build Beaverton Legacy
January 20, 2015
By Geoff Kimmerly
Second Half editor
BEAVERTON – Nate O’Brien has had a hand in his share of traditions at Beaverton High School.
He’ll be the latest of two generations to graduate this spring, and in the fall he quarterbacked the football team to its best record since 2000. For the last two basketball seasons, he’s been honored as caretaker of the Beaver Slide – literally, a chest slide across the floor to Beaverton’s bench to end pre-game warmups – while suiting up for coach Roy Johnston, the second-winningest in MHSAA boys hoops history. On Friday, the Beavers continued a series with rival Gladwin played for Butch, a stuffed animal trophy awarded to the yearly winner in football and boys basketball since 1937.
But O’Brien already is looking forward to watching another legacy continue when his time as a student is done this spring.
In a few years, he’ll be sitting at basketball games with parents instead – and will watch and cheer the next generation of “Bleacher Creatures” as they continue a local point of pride he and his classmates raised to statewide renown.
“I want to sit on the other side of the bleachers and watch the student section, what we built, just start going crazy,” O’Brien said. “Help them with ‘Go Red! Go White!’ and see what they do.”
In the meantime, he and the rest of the current Creatures will continue to build a legacy that includes last season’s “Battle of the Fans” championship.
BOTF III champion Beaverton is again a finalist to be named the MHSAA’s top high school student section, and Friday hosted the first visit of this season’s MHSAA finalists tour. The MHSAA next will visit Yale, this Friday, followed by Buchanan, St. Johns and Dowagiac leading up to the naming of this year’s champion Feb. 20. The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking that vote into consideration when selecting the champion after that vote has concluded.
Not much has changed – in the best possible way – since last year’s Beaverton visit.
A brief review:
The original Bleacher Creatures emerged in 1979 and gained steam during the Beaverton boys basketball team’s run to the MHSAA Class C Semifinals in 1984. The section continued to thrive and now counts at least a handful of second-generation cheerers in its fourth decade.
While notable and popular, the Creatures weren’t always completely appropriate. That changed when the section became a spirit club in 2013-14; hierarchy was created complete with officers, video, photo and music coordinators and creative and fundraising leaders. They led some philosophical changes – notably refocusing the section’s fervor toward positivity and fun – and won a close race for the BOTF III title.
Then came serving as grand marshals of the town’s July 4 parade and a suggestion from one of the state’s Division II men’s basketball coaches that section leaders give his school a look for college – with the idea that they could start something similar at his university. Johnston, who has coached since 1971, told senior Jen Eaton her efforts had made school more fun again. All the while, the Creatures saw as an always-supportive community supplied even more – and they began planning for a run at the first repeat championship in BOTF’s brief history.
Make no mistake – last year’s push for change was motivated by the opportunity to win Battle of the Fans. This year’s effort is driven by the same – but has become much more for a group of section leaders who also played the major roles in 2013-14: seniors Drew Porter, Janessa Killian, Breanna Frasher, Eaton and O’Brien and junior Braeden Wolfe.
“I’ve learned through (BOTF) how important positivity is. I can remember coming (to games) when I was younger and hearing some of the things our student section would say, and you’d be like, ‘Wow, that’s not good for a sixth grader to hear,’” Frasher said. “Even as freshman I’d hear people say stuff and think that’s not OK. Now when we’re looking up chants on YouTube, trying to find new things, we’re like, ‘No, we can’t do that. That’s not in the realm of good sportsmanship.’ We’ve definitely learned how to be good sports.”
They’ve had to adjust to a few changes this school year; most notably seventh and eighth graders moving into the high school this fall, along with a new principal and athletic director. But those changes also provided opportunities for the section.
“It felt like we had to go above and beyond what we did last year,” Porter said. “When we won last year, it set a bar. Other schools are gunning to beat us because we won last year, so we have to do whatever is in our power to one-up ourselves.”
Porter spoke with the seventh and eighth graders, a meeting that drew about 25 students a year ago. This time? Standing room only with closer to 75.
Leaders decided the best way to get better was to get more creative and asked classmates over Facebook for ideas – and got valuable response. Relying on what they’ve learned about logistics and sportsmanship, the Creatures ended up with a repertoire that included their traditional cheers and chants during game action and a variety of “skits” for the breaks and halftime – including their tradition of Moses parting the “Red Sea” and also a first-time appearance by Barbie and a powerful dunk over 6-foot-8 athletic director Ryan Roberts under a mini hoop. “We want the crowd to laugh their guts out or think, ‘That’s a really good idea,’” Wolfe said.
Successors have been identified; sophomore Austin Rhodes is the club’s current vice president and with Wolfe will continue as leaders after these seniors are gone, and Eaton will hand the technical work to a freshman who approached her about the club on the first day of school.
They’ll take over with a wealth of knowledge learned during the Battle of the Fans run – notably, how to rally the school’s 420 students to support their teams, but also how to do so in the correct and championship-caliber way.
“It became such a greater thing that I ever thought it was going to (be),” Wolfe said. “Starting off, I was like, ‘It’s the school student section; this is cool.’ But I never thought it was going to be something where you’re walking through the streets of Beaverton and people notice you for doing that. I never thought it would be something that people remembered you for. It’s awesome that it’s going to be.”
PHOTOS: (Top) Beaverton "Bleacher Creatures" cheer on their boys basketball team Friday against Gladwin. (Middle) Seniors Breanne Frasher, Janessa Killian and Jen Eaton are among leaders of the school's student cheering section. (Photos courtesy of Bob Frei.)