Welcome to the Woods: Small Town, Big Heart
February 18, 2013
By Geoff Kimmerly
Second Half editor
BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.
“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans.
The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.
Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border.
Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall.
“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend.
“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”
Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half.
Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events.
Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”
Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion.
When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal.
But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model.
Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said.
The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods.
Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.
The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students.
Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.”
“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.
“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”
“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”
There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart.
Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites.
“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.”
Swem’s reply simply said it all:
“Herd dat.”
Subway is sponsor of this season's Battle of the Fans II contest.
PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen." (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)
Century of School Sports: Student Advisory Council Gives Voice to Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
April 15, 2025
The Michigan High School Athletic Association, since its inception in December 1924, has sought to reflect the desires of its membership – at this time, 754 high schools and more than 750 middle schools – and for most of its history carried out that mission by acting on the ideas and concerns of administrators, coaches and game officials.
With the start of the 2006-07 school year, another constituency began supplying its voice to the MHSAA’s decision-making process.
That fall, the first Student Advisory Council began its tenure, made up of eight juniors – four girls and four boys – with those first eight setting the tone for 144 students total who have served over the last 18 years.
The Student Advisory Council, in essence, is that student voice that not only weighs in on topics regarding school sports that are being debated among MHSAA member schools, but also speaks to the benefits of school sports as ambassadors in their schools, leagues and across the state.
The SAC meets six times during the school year, plus once more for a 24-hour leadership camp, and discusses subjects connected with the core values of the MHSAA and educational athletics – scholarship, sportsmanship, safety and a sensible scope of athletic programs, with student leadership also a common topic. SAC members then promote those values through their assistance in the MHSAA’s annual Sportsmanship Summits, various leadership projects, and social media posts and videos.
Over the years, the Student Advisory Council has written two versions of the "MHSAA Captains 101" booklet which was delivered to every school in the state. Members have been featured in two versions of the National Federation of State High School Associations (NFHS) Captains Course, and the group has advised on changes to MHSAA trophies and medals and gear sold at Finals events.
SAC members also assist with medal ceremonies at MHSAA championship events and take on other projects throughout the school year; for example, the Student Advisory Council coordinated and judged the MHSAA’s Battle of the Fans student section contest during its 10-year run that ended in 2022, and this school year created the below statement on sportsmanship to be used during MHSAA broadcasts and live events.
The Student Advisory Council was the creation of MHSAA Assistant Director Andy Frushour and based at first on a similar program hosted by the Indiana High School Athletic Association.
The first Council included then-juniors Andria Baker of Constantine, Dustin Baker of St. Louis, Bryce Bilinski of Southgate Anderson, Brittany Bullock of Lansing Catholic, Rachel Gebauer of Alpena, Eric Howard of Hudsonville Freedom Christian, Blake Laethem of Caro and Molly Waterhouse of Vicksburg. Joining them in Year 2 were juniors Abby Cohen of Bloomfield Hills Cranbrook Kingswood, Willie Cruz of Harrison Township L’Anse Creuse, Michelle DeMuro of Muskegon Reeths-Puffer, Adam Dingman of Cedarville, Matt Herman of East Kentwood, Molley Lockwood of Fife Lake Forest Area, Jeff Petsch of Montague and CC Weber of Goodrich.
Including that group, there have been representatives from 136 schools – nearly 20 percent of the MHSAA’s high school membership.
Applications are being accepted through April 21 from candidates for the Class of 2027 – with those students, as juniors, to serve as part of the 20th Student Advisory Council. Click here for the application. Selections are made through a multi-part process that includes initial consideration of applicants by members of the MHSAA’s brand and student services team and then interviews with finalists.
The current Student Advisory Council includes seniors Cale Bell from Sault Ste. Marie, Drew Cady from Oxford, Macy Jenkins from Milford, Isaiah Kabban from Harbor Beach, Ella Knudsen from Leland, Kaylee Kranz from Clinton, Joey Spada from Kalamazoo Central, and Aynalem Zoet from Grandville Calvin Christian; and juniors Itzel Albarran from Bronson, Harper Barnhart from Brownstown Woodhaven, Diamond Cook from Southfield Christian, Henry Ewles from Pontiac Notre Dame Prep, Cole Haist from Big Rapids, Frannie Keeley from Jenison, Trey LaValley from Romeo, and Ethan Stine from Bridgman.
Previous "Century of School Sports" Spotlights
April 9: State's Storytellers Share Spring Memories - Read
April 2: Sharp Leadership Synonymous with MHSAA Success - Read
March 25: Athletic Directors Indispensable to Mission of School Sports - Read
March 18: 2025 Finals Begin Next Half-Century of Girls Hoops Championships - Read
March 11: Boys Basketball's Best 1st to Earn MHSAA Finals Titles - Read
March 5: Everything We Do Begins with Participation - Read
Feb. 25: Slogans & Logos Remain Unforgettable Parts of MHSAA History - Read
Feb. 19: MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11: We Recognize Those Who Make Our Games Go - Read
Feb. 4: WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28: Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21: Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14: Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9: MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
PHOTOS Student Advisory Council members over the years participate in challenges during an overnight camp, hand out championship trophies, take photos together at MHSAA leadership events, and take a few minutes for a dance-off during a monthly meeting.