Century of School Sports: MHSAA Blazes Trail Into Cyberspace

By Geoff Kimmerly
MHSAA.com senior editor

January 9, 2025

When the MHSAA took its first footsteps into cyberspace in 1996 – and then officially launched MHSAA.com on Aug. 15, 1997 – the jump into the internet revolution was to help characterize the MHSAA’s focus on the future, according to a Muskegon Chronicle report quoting then-executive director Jack Roberts.

Predicting how that future would quickly and continuously unfold may have been anyone’s guess. But over the next nearly three decades, MHSAA.com has grown, evolved, added a companion website and then united them into a single valuable landing spot not just for those who work to make our games happen, but the millions who cheer for them as well.

The first rendition of an MHSAA website reached the World Wide Web during Fall 1996 with an American Online (aol.com) URL and included rankings for the MHSAA Football Playoffs. The official version 1.0 of MHSAA.com launched just about a year later, anchored by what would be the website’s priorities for the next 15 years – an area titled “Administration” containing tools primarily for school administrators, a “Services” section highlighting sportsmanship, scholarship and safety; and “The Games” that included sport-by-sport details on rules changes, tournament assignments and historical information.

The MHSAA reported more than 12,000 visitors to its online home during October 1997 – about 400 daily, with the weekly football rankings the largest draw. A little more than a year later, in November 1998, the MHSAA enjoyed its biggest month to date with more than 2,500 visitors daily to climb past 850,000 since the launch of the website. More than 58,000 of those views came during the release of that season’s Football Playoff pairings, and another major draw was the “Games Wanted” page listing teams looking for opponents, which was athletic directors’ biggest ask when surveyed two years earlier on what they wanted most from an MHSAA website.

MHSAA.com already was pushing far ahead of the curve, especially when it came to state school sports associations. But that start was only slightly a sign of things to come. The website has taken on a life that far surpasses any “much has changed, much has stayed the same” scenario.

Truth be told, the goals for the website have not changed in several years – MHSAA.com has  provided a place for member school administrators and coaches, and game officials, to do their daily MHSAA-related business. But that mission has been joined by a growing emphasis on telling the story of school sports to the growing number of fans paying us a visit. 

This is a screenshot of the front page of the MHSAA's Second Half site from June, 16, 2017.What’s changed is how the MHSAA has delivered on those missions.

The website’s design evolved during the final years of the 1990s and first decade of the 2000s, following the fast-moving progression across the internet. Navigation – getting users where they want to go easily – became the buzzword, and adding more and more information to the site meant adding better avenues to find and organize it. 

The MHSAA redesign carried out during the 2009-10 school year – the first built by now-longtime partner Gravity Works Design & Development in Lansing – propelled the website in a big way toward what you see today. Navigation menus now remained a static part of every page as users navigated within the site. A large action photo was placed at the top of the front page to bring it to life, as were feeds from the MHSAA’s well-followed social media accounts and a video player highlighting the growing broadcast and video presence.

And then came the largest leap. In late 2011, the MHSAA became one of two state associations nationwide at the time (along with Arizona) to begin creating its own fan-focused editorial content. In January 2012, the MHSAA launched its Second Half website as a home for feature stories, blogs, videos and coverage of MHSAA Finals, produced mostly by longtime media members operating as correspondents from their various regions of the state.

For the 2008-09 school year, MHSAA.com had attracted 19.2 million page views. For 2013-14, the count (including both the main and Second Half sites) totaled 22.5 million. That jumped to 27.2 million for 2018-19. And the most defining design change was still ahead.

While the Second Half’s article content had begun to draw nearly 1 million page views annually – a success considering the state has about 170,000 high school athletes – that content remained separated from an already-robust amount of schedules, scores, results and records data the MHSAA had published on its main site over 25 years, plus all the other postseason promotion and information fans had begun to seek.

So in 2022, the MHSAA made one more big jump to land at the website you’re visiting today.

Paying special attention to not disrupt the work of school people using the site for administrative purposes, the MHSAA closed down Second Half and brought all that content to the front of MHSAA.com – for the first time making the front page of the main website fan-focused. That emphasis on spectator experience continued with new, easier-to-understand navigation, and redesigns of sports pages to better promote MHSAA Tournament events and Michigan Power Ratings (MPR), ticket ordering and record book information fans seek. All of the tools school sports people relied on in the past remain, just flip-flopped with the stories and stats that tell our story to a growing audience.

This new version also is geared differently to better serve an audience that has moved significantly toward viewing on phones. Roughly 70 percent of MHSAA.com page views are coming on mobile devices, and this latest design was built to be responsive and best-serve that visitor preference.

The response to the most recent redesign indeed tells the rest of the story – 38.2 million page views during 2023-24, a 40-percent jump from five years earlier. The largest-drawing single day of the school year was March 1, 2024, with nearly 444,000 views as that year’s Winter tournaments began their final month. Team schedule pages in 2023-24 drew 13 million views, with 2.1 million views of tournament brackets and 1.7 million of the statewide scores page. The site’s editorial content – all of those features, game stories and more – were up to 1.65 million views.

MHSAA.com remains what it’s always been, but now it’s so much more – and no doubt, the best is yet to come. 

Previous "Century of School Sports" Spotlights

Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17:
MHSAA Over Time - Read
Dec. 10:
On This Day, December 13, We Will Celebrate - Read
Dec. 3:
MHSAA Work Guided by Representative Council - Read
Nov. 26: 
Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19:
Connection at Heart of Coaches Advancement Program - Read
Nov. 12:
Good Sports are Winners Then, Now & Always - Read
Nov. 5:
MHSAA's Home Sweet Home - Read
Oct. 29:
MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23:
Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15:
State's Storytellers Share Fall Memories - Read
Oct. 8:
Guided by 4 S's of Educational Athletics - Read
Oct. 1:
Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18:
Why Does the MHSAA Have These Rules? - Read
Sept. 10: 
Special Medals, Patches to Commemorate Special Year - Read
Sept. 4:
Fall to Finish with 50th Football Championships - Read
Aug. 28:
Let the Celebration Begin - Read

PHOTOS (Top) Clockwise from top left are images of the front page of MHSAA.com from the years 1998, 2005, this week and 2014. (Middle) This is the front page of the MHSAA's Second Half site from June, 16, 2017.

Flyers to Terriers, Quakers & Orioles

December 15, 2020

By Ron Pesch
Special for Second Half

Education and all that comes with it, in case you haven’t noticed, is changing. Of course, that’s always been the case. Virtual learning is simply the latest transformation.

Once we were a nation filled with one-room school houses. By 1910, postcard evidence shows that, at least in Michigan, nearly every town of size had a high school, and that these buildings were showcases for community pride. From wood to brick to limestone, many of the earliest structures had bell towers. By the 1920s, in larger cities, small schools run by neighborhood churches were quite common. Most from those days were multiple-story buildings.

In hindsight, some of those buildings seem incredibly large for the communities they served. Others, too small – especially come the post-war baby boom era, when the suburbs exploded with growth and opportunity and Michigan’s major cities began to shrink in size. The 1950s and 1960s saw numerous Upper Peninsula and rural schools consolidate, while various big-city suburban districts split into two.

Continued development beyond the first ring of suburbs and decreasing birth rates have combined, with the introduction of school of choice in 1996, to played havoc with enrollments and facilities in more recent times. Today, public and private academies seem to pop up and disappear overnight.

For someone trying to follow along, there are plenty of challenges.

A TOOLBOX

Historians, like many others, require a toolbox to accomplish their work. One of my favorite tools is a spreadsheet that I created several years back. I refer to it as “The List.” It’s my Master List of Michigan High Schools, and I reference it often. But lately, the document has been in a bit of disarray.

It’s been a mess before. Without a focused sabbatical or a grant, it likely will never be polished quite to my satisfaction.

Lost somewhere in time

Scattered to the four winds are details about the naming of schools, their consolidations, relocations and closings. Sadly, stories of how and why schools selected nicknames are often forgotten.

Parochial schools can present challenges of their own. Seemingly countless have opened, closed, consolidated or relocated over the years in Michigan. The city of Detroit alone has played host to a least 32 “Saint” high schools, from St. Agatha to St. Vincent.

Detroit Catholic Central’s history includes five sites in three separate cities. As noted in my document, Catholic Central is an “All-Boys” school and today located in Novi. Few recall that, beginning in the fall of 1928, there was also a Detroit Girls Catholic Central. It closed in 1969.

Grand Rapids Catholic Central, founded in 1906, states it is the “oldest coeducational Catholic high school in the nation.” They have been known as the Cougars since 1930 or before. Muskegon Catholic Central consolidated three local schools – St. Mary, St. Joseph and St. Jean – and opened in the fall of 1953.

Flint Powers represents another example. My spreadsheet notes that the school’s full name is Flint Powers Catholic Central, and that it was named in honor of Rev. Luke M. Powers. The athletic teams are nicknamed the Chargers. The school was formed by the merger of seven Genesee County schools in 1970 – Flint Catholic schools Holy Redeemer, St. Agnes, St. John Vianney, St. Mary, St. Matthew, St. Michael and Mt. Morris St. Mary. Within the spreadsheet, I also capture their team nicknames: Flyers, Crusaders, Hornets, Wildcats, Panthers, Warriors, and Shamrocks, valuable information in case I find opportunity to write about their athletic accomplishments.

Garden City High School split into Garden City East and West in the mid-1960s, then reunited beginning with the 1982-83 school year. Royal Oak divided into Dondero and Kimball high schools in the late ’50s. They again unified in 2006. Pontiac High School split into Central and Northern in 1958. They merged back into Pontiac High in 2009.

More recently, in 2012, Wyoming Park and Wyoming Rogers merged. Ypsilanti Willow Run and Ypsilanti High School consolidated into Ypsilanti Community Schools in 2013.

Flint’s oldest high school, Central, shuttered in 2009, followed by Flint Northern in 2013. Albion was absorbed into Marshall in 2013. Word is Saginaw and Saginaw Arthur Hill will soon unite.

Once, Michigan had four high schools that used “Flyers” as their nickname: previously mentioned Flint Holy Redeemer, Detroit St. Andrew, Grosse Pointe St. Paul and Willow Run, which used the nickname as a nod to the area’s ties to Airforce Plant 31, constructed by Ford to manufacture twin-finned B-24 bombers during the early 1940s for the war effort. Today, there are no schools left in Michigan that carry the nickname.

“The List” reminds me that Ferndale changed from the “Railsplitters” to the “Eagles” when they moved from old Ferndale Lincoln High into the newly-opened Ferndale High School in the fall of 1958. They are not to be confused with the “Railsplitters” of Ypsilanti Lincoln or Lincoln Park.

Caledonia once used “Scotties” as the nickname for its athletic teams, but the students chose to change the nickname to the more intimidating “Fighting Scots” in the late 1960s. (I’m still trying to chase down the actual school year of the alteration.)

“The List” explains why the Midland “Chemics” have a lion named Vic for a mascot. (It seems that in 1938, a new high school was built and “the Student Union decided to start some new traditions in order to display pride in their new high school. The school purchased a stuffed lion – a symbol of pride – to be used as a mascot. The name Vic was chosen for the mascot in short for the word ‘Victory’, voted in by the students.”)

Uniqueness

Distinctive nicknames fascinate me, but I always want the story behind the choice. I have written on the subject previously. Digging around the internet, I recently found a reference that was new to me. Alpena St. Anne’s high school athletic teams apparently were nicknamed the “Couturemen.”

The dictionary describes “Couture” as a designer, maker and seller of custom clothing. The word is French in origin. So I shipped off an e-mail the other day to a parish secretary in Alpena, with a question about the very unusual nickname. My question worked its way to Fr. Frank Muszkiewicz.

“St. Anne Church had been the "French" church here in Alpena when there were the more ethnic heritage Catholic communities,” he responded. “My understanding is that St. Anne had a high school until 1951, when Catholic Central High School opened in Alpena …

“Looking at a history book of St. Anne Church in Alpena,” he continued, “I did see a couple of pictures of boys' basketball teams from the 1920's and 1940's, however it seems the team name was the "Big Reds". So, I'm not sure where the "Couturemen" name came from that you found.”

From the late 1920s into the 1940s, it became quite popular to tie nicknames to teams. But before a moniker was assigned, it wasn’t unusual for newspaper writers to refer to a team by the school colors, or blend the last name of a coach with the word “men” when penning a story about a local squad. For example, Bay City Central’s teams often were called “Nevittmen” after coach Garland Nevitt before taking on the nickname “Wolves” around 1927. Muskegon’s teams were “Jacksmen” after their coach, J. Francis Jacks, before they were called the “Big Reds.”

A December 1940 newspaper, covering a game between Ludington St. Simon and St. Anne, gives a hint that this might be the case at St. Anne’s. A player at St. Anne, who happened to foul out of the game, had the last name, Couture. Perhaps there is a similar connection in St. Anne’s history.

Identities

In September 1928, Lansing Eastern athletic teams became known as the Quakers. “The name is derived from the location of the school,” stated the Lansing State Journal, explaining the unusual choice. “Pennsylvania was the original home of the Quakers of the Colonial period of our history, and the new high school, being situated on Pennsylvania Avenue, will be known by the name of the original settlers in the Keystone State.”

In a November 1929 contest conducted by the State Journal, East Lansing, “long without a nickname,” became the Trojans. “The nickname was the choice of more than 50 per cent of the students.”

In May 1930, The Ludington Daily News noted that “Recently the Northern Michigan Big Six Athletic conference stimulated interest among pupils of the six cities in athletics and team competition … High School pupils of the respective towns proposed nicknames for their school teams and indicated their favorite by vote. Manistee chose the name of ‘Chippewas,’ Traverse City, ‘Trojans,’ Petoskey ‘Northmen,’ Cadillac ‘Vikings’ and Big Rapids ‘Cardinals.’ The time-honored name of ‘Orioles’ was voted to be retained by Ludington high school pupils, completing the list of six schools.”

Impressed, the Daily News quickly went to work to sponsor a county-wide contest with schools in Oceana County to select team nicknames. Later in the month, they announced results of the project.

“Scottville high school teams will henceforth be known as ‘Spartans,’ and Freesoil aggregation as ‘Buccaneers.’

“The team nicknames were decided upon by pupils of their respective institutions under a program of selections sponsored by the News.

“Two schools, Custer and Shelby, will retain their original team titles, (Ludington) St. Simon’s and Hart have not announced a final decision and Pentwater and Walkerville have made no report.”

Scottville’s choice of “Spartans” succeeded the name ‘Canners’ which had been used for a number of years, “a significant, but an unpicturesque appellation.” A rich agricultural part of the state, Scottville was home to a huge W.R. Roach and Co. canning facility. It closed in 2000 after nearly 90 years in business, displacing nearly 300 workers. “Wolverines” had also “won a goodly number of votes as did ‘Hornets.’”

“Cardinals” was retained at Custer.

“Word from Coach T.T. Thatcher at Shelby discloses Shelby’s choice as ‘Pee Wees.’ A selection made last year.

“Shelby voted in 1929 to use that name,’ he says, ‘and since then we have used an emblem on all our suits showing a Pee Wee and S.H.S on it. Our school colors are purple and white so the name is symbolic of the colors.”

For two of the schools, the decisions must have been relatively short-lived. By 1934, Shelby was using the nickname “Tigers.” Freesoil’s nickname had evolved into “Pirates” by the 1940s.

Earlier this year, the Hillsdale Daily News did a series of articles on the history of nicknames for schools in its coverage area. Hillsdale became the ‘Hornets’ in October 1932 following a poll of current football players and faculty. The Daily News at the time announced the nickname had won by a wide margin. Pittsford, it’s believed, first introduced its use of “Wildcats” “around the time the district consolidated in 1938.” At Waldron, “Spartans” was selected over “Lions” and “Bears” in a contest run by the school newspaper, also in 1938. “Students at the time were likely influenced by Waldron’s proximity to Michigan State University, among other factors,” noted the paper.

The Daily News piece on Litchfield was of special interest to me. The only high school in Michigan nicknamed Terriers, I didn’t know much about its origins – only that from my previous research, the nickname had survived a proposed alteration by the Litchfield Student Council during the 1956-57 school year.

“They aroused quite a discussion within the student body as to the idea of changing the name of our team – Terriers.” stated the school’s yearbook. “But the idea was dropped.”

“According to Litchfield schools employee Judy Bills, the Litchfield Terriers mascot came about through the influence of former teacher and coach Al Terry in the 1930s,” stated the Daily News article. “It was while Terry was teacher and coach in Litchfield schools that the athletic teams became known as the Litchfield Terriers, Bills said.”

For a historian, sometimes answers spur more questions.

Was Litchfield’s team nickname also swayed by Major League Baseball?

Allen Terry coached at Litchfield from 1932 through the fall of 1940 before continuing his career at Plainwell High School.

Interestingly, during that same timespan, a future MLB Hall of Fame inductee, Bill Terry, served as player-manager of the New York Giants. His team’s often grabbed newspaper headlines with a reference to the phrase, “Terry’s Terriers” in the connected article.

Did the sharing of “Terry” as a last name influence the nickname selection in Litchfield?

Who knows what the future holds for education, school districts and team nicknames across Michigan. Ypsilanti Community School students in grades 7-12 picked Grizzlies over Trailblazers and Flyers in 2013. There are six “Bears,” two “Black Bears” and a single “Polar Bears” on the MHSAA current active lists. Now there is one “Grizzlies.”

Today, “The List” contains 1,438 active and inactive high schools and totals 289 unique nicknames.

Wait.

There’s a St. Helen Charlton Heston Academy? It’s named after the actor, who played Moses in “The Ten Commandments.” It seems he spent part of his childhood in the area.

Make that 1,439.

(Thanks Eric Albright for the ‘Vic the Lion’ Story. I continue to seek out information on old departed high schools in Michigan as well as the stories behind nicknames. Please drop me a line.)

Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.

PHOTOS: (Top) Logos which have come, and sometimes gone along with those MHSAA schools through the years. (2) Kalkaska High School – from a postcard postmarked 1908. (3) Old Pontiac High School, built in 1913-14, became known as Pontiac Central once Pontiac Northern opened in 1958. (4) Ypsilanti Willow Run’s Flyers logo. (5) The logo used by Lansing Eastern’s Quakers. (6) Litchfield’s Terrier, as it appeared on the cover of the 1963 yearbook. (7) The logo for St. Helen Charlton Heston Academy’s Patriots. (Images collected by Ron Pesch.)