
NFHS Voice: Viewership Continues to Climb
February 28, 2020
By Karissa Niehoff
NFHS Executive Director
Often, the public’s concept of high school sports is a football or basketball game televised on a national cable channel between highly-ranked prep teams from different parts of the country – or the game-by-game tracking of “star” players like LeBron James or Zion Williamson by national media sources.
And why not? That is the way we follow college and professional sports. While there are certainly fans with loyalties to hometown teams, most viewers want to watch the best teams. When it comes to prime-time games, the networks are only going to feature the top teams and players.
The answer to the above question, very simply, is that high school sports are different. While there are about three percent of the almost eight million participants in high school sports who may play in those marquee college or professional games on television, the true stories of education-based athletics reside with the other 97 percent.
As the national leader and advocate for high school sports and performing arts programs in the United States, the NFHS is always looking for ways to showcase education-based activities in our nation’s schools and to demonstrate the accomplishments of the millions of participants in all sports.
And for the past seven years through the NFHS Network, we have been doing just that. In addition to the estimated 350 million fans who attend high school games annually, the NFHS has added opportunities for millions of others to watch high school sports through the streaming of more than 100,000 events last year at www.NFHSNetwork.com.
While viewers – and there were more than 14 million visits to the site last year – may be able to watch future college and pro players on the NFHS Network, that’s not the focus of those watching games on their phones, tablets or computers. Instead, the Network provides an opportunity for individuals to support their high school teams – perhaps in another part of the country years after graduating from high school. With the 100,000-plus events last year featuring numerous sports and events and divided 50-50 between girls and boys sports, the Network also offers parents or grandparents the chance to watch their kids’ and grandkids’ games when distances prevent attending games.
Although there was concern by some when we started this venture that streaming high school games on the Internet would adversely affect in-stadium attendance, such has not been the case. About 70 percent of NFHS Network subscribers watch games from beyond a drivable distance.
And the best stories are when the driving distances are REALLY not favorable – as in some other parts of the world. Easily the most heartwarming aspect of the NFHS Network has been the opportunity for men and women overseas in the military to watch their sons and daughters play high school sports. These are truly priceless moments.
While there is still nothing like actually watching a high school game in person, we recognize that technology has provided options for people in all areas of daily life. So, the opportunity to bring high school sports right into the home through the NFHS Network has been a dream come true.
Dr. Karissa L. Niehoff is in her second year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.

Granlund's Voice Continues to Tell Story in 56th Year Serving Clarkston Schools
By
Keith Dunlap
Special for MHSAA.com
February 13, 2025
CLARKSTON — When many people think of Clarkston as a community, high school and athletic program, they understandably think of Dan Fife.
After all, Fife was a hometown hero as a standout basketball and baseball player at Clarkston High School, a college basketball player at Michigan, a professional baseball player and ultimately, the longtime boys basketball coach and athletic director who built that hoops program into a state power.
But what some might not know is that there is another prominent figure connected to the school and athletic program, one who has served the community since the year after Fife graduated from high school in 1967.
It’s hard to imagine anyone having Clarkston more in his heart and soul than Neil Granlund.
The 79-year-old Granlund has been a part of the Clarkston community since starting his teaching career in the district in 1968. He is best-known at the moment not just as an announcer within the athletic program, but as pretty much THE announcer for Clarkston athletics.
Granlund is the main announcer for contests in football, boys and girls basketball, hockey, boys and girls soccer, and track & field. He also helps out announcing for volleyball, wrestling, lacrosse and field hockey.
And those are just the high school sports within the community. Granlund also announces middle school track events.
Granlund took over the football and basketball duties in 2018 after the longtime “Voice of the Wolves,” Dale Ryan, retired. For all those years, Granlund was Ryan’s right-hand man spotting in the press box and working the clock.
When Ryan stepped away, it was a no-brainer to have Granlund take over, even if he was seemingly announcing every other sport for the school.
When Granlund stepped into Ryan’s role for football and basketball, he said Fife offered some advice.
“He gave me instructions on what to and how he wanted it done,” Granlund said. “He told me that you’re not the cheerleader. He didn’t want nicknames for the kids. Just keep it strait-laced and treat both schools fairly. I’ve always stuck to that.”
Granlund said announcing Clarkston football games when the Wolves played at Michigan Stadium in Ann Arbor and doing Clarkston team introductions when they advanced to championship games at Ford Field have been thrills, adding others in the community have helped make his life easier when switching from sport to sport.
“I had mediocre understanding of the sports, but I’ve had good people to work with,” he said. “In football, you are only as good as your spotter.”
Clarkston as an athletic program has had many memorable moments since 2013, whether it’s been the football team breaking through and winning Division 1 titles in 2013, 2014 and 2017, or Fife finally realizing a lifelong dream by leading the basketball team to Class A titles in 2017 and 2018.
But Granlund said the most memorable moment came during a basketball game at the old high school between Clarkston and historic archival Pontiac Northern.
Clarkston was coached by Fife, while Northern was coached by the legendary Sy Green, and the game was played before the 3-point line.
Granlund said before that game, referees told him that they couldn’t hear the buzzer on the scoreboard.
So they gave Granlund a task.
The referees gave Granlund a towel and said If the game came down to a buzzer-beating shot, Granlund would monitor the clock and the action on the court to see if the player beat the clock with his shot. Granlund would then throw the towel to the middle of the court to indicate that the shot counted.
“Sure thing, that’s what did happen,” said Granlund, adding Clarkston was down by two and attempting a game-tying shot. “Clarkston went on to tie the game. I remember when that did go off — I had that panel in front of me so I could see exactly what the time was on the clock when it had left the player’s hand — both Sy Green and Dan Fife looked at me and I gave the signal that the basket was good. That tied the game, and it went into overtime. That was exciting. Everything in that old gym was exciting.”
While that was the most memorable moment to date for Granlund at Clarkston, the one he wants to see most hasn’t happened yet.
Granlund’s biggest dream is to see the boys soccer team win a Finals championship, something it came closest to accomplishing in 2007 when the Wolves lost to East Kentwood in the Division 1 title match.
Granlund was the school’s first boys soccer coach, starting the program in 1983, and helped build it up until he stepped away as coach in 1990. But he has stayed involved as the announcer and a general supporter.
“I wish we could (win a state title) one of these days,” he said. “Having started the soccer program here, I always stuck with it.”
Even though he is nearing 80, Granlund might still be around to one day see the Wolves win that soccer championship. He still teaches a construction tech class for the high school, doing so for the same reason he still announces: He loves being around kids he says are so good to him.
Teaching also gives him an opportunity to spend more time with his grandson, who is in the class.
“He said ‘Grandpa, will you stick around for a couple more years?’” Granlund said. “I said, ‘Oh yeah.’”
As for announcing, listen for his voice to still be a fixture at Clarkston sporting events for the foreseeable future.
“For a while longer,” he said. “I really do enjoy it.”
Keith Dunlap has served in Detroit-area sports media for more than two decades, including as a sportswriter at the Oakland Press from 2001-16 primarily covering high school sports but also college and professional teams. His bylines also have appeared in USA Today, the Washington Post, the Detroit Free Press, the Houston Chronicle and the Boston Globe. He served as the administrator for the Oakland Activities Association’s website from 2017-2020. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS (Top) Neil Granlund, speaking into the microphone, announces during a Clarkston home basketball game. (Middle) Granlund, right, takes his place in the Michigan Stadium press box in advance of announcing Clarkston’s “Battle at the Big House” football game. (Below) Granlund narrates the action during another event at the school. (Photos by Larry Wright.)