In 'Turn & Burn,' Kent III Gives Voice Again to Father's Life Lessons, Coaching Wisdom
By
Geoff Kimmerly
MHSAA.com senior editor
August 29, 2025
As his son, his player and during their time coaching together, Warren Kent III was front row for the words of wisdom often shared by his father Warren Kent Jr., who coached a multitude of sports at seven schools over more than three decades.
But as the years have rolled on after his father’s death in 2017, Kent III began to realize something most disheartening – he’d forgotten the sound of his dad’s voice.
In an attempt to regain that memory, Kent III has given us all an opportunity to listen.
His book – “Turn & Burn” – is the story of a son growing to love baseball under the tutelage of his father, a teacher and coach of the local varsity. The seeds for that love of the game are planted during the summer of 1984 – coinciding with the Detroit Tigers’ most recent World Series championship season.
Technically, the story is fiction. But it’s set in Fulton Township, which lies just west of US-127 between St. Johns and Ithaca, where Kent Jr. was indeed a coach and Kent III grew up and attended Fulton High School. And all of the information on the Tigers’ historic run that season – including game-by-game synopses of all 162 plus eight in the playoffs – is true as well and easily will connect with fans who, like Kent III, grew up during that unforgettable summer.
“That was my thing. I wanted people to get the feelings I had with the ’84 Tigers and sharing that with my dad as I was growing up,” he said. “My outlet is writing, so this is really a catharsis, just to get this out there, to let other people know the love of the Tigers but more the love of my father and things we went through together.”
Kent III was five months old when the Tigers won their 1968 World Series championship, but 16 in 1984. He said his book is about 70 percent factual, but even the imagined is rooted in reality.
The main character in “Turn & Burn” – EJ – is 12 years old because that seemed a more reasonable age to fall in love with the sport, and by 16 Kent III was well into his baseball fandom. The father in the book is a teacher and coach. Kent Jr. was a special education teacher for more than four decades and his son’s baseball coach at Fulton High School but just for freshman year before moving into the stands for the remainder of Kent III’s four-year varsity career.
Kent III began coaching baseball himself when he was 18 and served as North Muskegon’s varsity coach for 15 years, including 11 with Kent Jr. as his assistant. At one point in “Turn & Burn” players write EJ’s dad’s initials on their hands because he had been hospitalized after a heart attack; North Muskegon players did the same when Kent Jr. had a heart attack prior to a Pre-District game in 2005.
“Some of it’s been changed. Some of it’s been realistic,” Kent III said. “(But the dad) is definitely my dad’s voice.
“I put him in charge of the outfielders at North Muskegon, and that was his one motto – ‘Turn and burn.’ The kids could probably tell you that over and over, (that’s) the one thing Coach Kent would always say.”
A source of many of the fatherly pearls of wisdom found in “Turn & Burn” came from a journal-style “father’s legacy” book Kent III had purchased for his dad years before and asked him to fill out. Kent Jr. passed those on not only to his children but during a coaching run that took him to Hudsonville, Ashley, Fulton, Vestaburg, Blanchard Montabella and Greenville, where notably he led the football program to its first playoff appearance in 2000.
Writing has long been a love for Kent III, who taught English and journalism for 32 years – and served as a yearbook advisor for three decades – while at Battle Creek Central and then the final 27 years at Muskegon Mona Shores. Prior to becoming a teacher, Kent III was “Journalist of the Year” at Ferris State while sports editor of the student newspaper and then moved on to study and serve as sports editor of the paper at Michigan State.
He has written for the Big Rapids Pioneer, Lansing State Journal and Battle Creek Enquirer, among others over the years, and after retiring from teaching at Mona Shores this spring took a position with Walsworth Yearbooks helping schools all over the state with their yearbook programs.
Kent III also is in his 34th year as an MHSAA registered official. He wrote a piece once for Referee Magazine about his experience officiating the 2011 Class D Girls Basketball Final at Breslin Center, home of his beloved Spartans. He’s more recently officiated Basketball Semifinals at Breslin during the 2023 and 2024 seasons and has returned to the baseball diamond as an umpire as well after umping baseball and softball earlier in his career.
Writing a book came to Kent III during the COVID-19 pandemic, as he like many searched for something to occupy spare time. “Turn & Burn” is available exclusively via Amazon; click for details.
The venture was never about making money, but he’s sold 152 books – well above his goal of 100. And while Kent III still has not come across any recordings or voicemails of his father’s voice, “Turn & Burn” has given him a chance to hear Kent Jr.’s words once again.
“The sound, no. But the things and the ways he would say them, yes,” Kent III said. “Everybody else says they can picture his voice. I think it’s because, I’m assuming being his son, my voice probably sounds familiar to his to other people, but I can hear the things he’s saying. And in that book, the way he’s saying them.”
2025 Made In Michigan
Aug. 5: After Answering Call, MCC's Caughey Finds Football Lessons Pay Off in Priesthood - Report
July 31: After Enjoying Pro Golf Stardom, Flynn Relishing Roles as Instructor, Sports Mom - Report
July 29: Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign - Report
July 28: Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22: TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17: Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15: 'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report
PHOTOS (Top) At left, Warren Kent III sits in the front row of a team photo as manager for dad Warren Kent Jr.'s 1979 Fulton baseball team; Kent Jr. is sitting far left of second row from bottom. At right, Kent III today. (Middle) "Turn & Burn" is Kent III's first published book. (Below) The Kents anchor a photo with North Muskegon players and their District championship trophy in 2009. (Photos provided by Warren Kent III.)
Process, Relationships Still Matter Most as 4-Time Champ Shillito Coaches 41st Season
By
Steve Vedder
Special for MHSAA.com
October 18, 2024
It was John Shillito's third year as Muskegon Orchard View football coach, and while the wolves weren't exactly knocking at the door, some faint low growls could clearly be heard.
Shillito had been successful at Comstock Park with his teams going 21-8 over three seasons, but the move to Orchard View included 3-6 and 4-5 records the first two.
While there wasn't yet widespread anxiety, Shillito recalls there was a bit of concern.
"I was much younger then and wasn't as successful yet in education," Shillito said. "But we weathered it and came through the other side. But you wonder a little; there's always a little self-doubt. I think it was important to go through it, because you can learn as much even when you're not winning."
Michigan high school football is the better for Shillito sticking it out. Two schools later, Shillito finds himself as the state's third winningest active coach and seventh overall with a 333-106 mark over 41 seasons.
His Zeeland West team is 6-1 this season and likely to become his 27th team – and 15th in a row – to qualify for the playoffs. Shillito's teams at Byron Center, Muskegon Orchard View, East Kentwood and Zeeland West have won a combined 16 conference titles.
Not bad for someone whose first love was baseball. Shillito's father, Harry, played three seasons professionally in the Brooklyn Dodgers system during the "Boys of Summer" era of the 1940s and 50s. Shillito grew up as a talented catcher in the spring and top football prospect as a defensive lineman in football. When programs such as Central Michigan, Eastern Michigan and Northern Michigan began showing an interest, the lure of a football scholarship made it an easy decision which sport he would follow.
After playing three years at Central Michigan, his coaching career kicked off with an assistant gig at Central Bucks East in Pennsylvania in 1980. He became head coach at Comstock Park in 1982.
Shillito said the same motivation which drove him into coaching has kept him in the sport for nearly five decades. It's not necessarily winning state championships – he’s won four at Zeeland West – or fulfilling a deep competitive drive or even the lure of Friday Night Lights in a small community. It's showing up at practices, adhering to a process and building and honing relationships with players and other coaches.
Take those away and the 67-year-old Shillito, a member of the Michigan High School Football Coaches Association Hall of Fame, would definitely be looking elsewhere to spend Friday nights in the fall.
"It's the process; I love a good practice. You know when (it's good) and when it isn't. More than even the football, it's the coaching process and the people I work with," he said.
"Winning is a week-to-week deal. This week's game is what we're all about. And then in the offseason, it's preparation for the year coming up. The state titles are always a bonus."
Which isn't to say Shillito isn't competitive. Whether it’s been playing hockey, wiffle ball, 3-on-3 basketball or backyard football with his brothers, Shillito's competitive spirit has thrived.
"Oh yeah," he said. "But I'm a glass half full-type competitor. I can find the positive side in either wins or losses. But for me it's about the preparation, no doubt about it."
Shillito's success has come even with opponents knowing exactly what they'll see offensively from his teams: the famed wing-T offense, which he's run since the mid-1990s and was taught to him by famed West Michigan coach Irv Sigler. In fact, Shillito said if there is anything responsible for his success, it's the ability to implement what he's learned from coaches as a whole such as Mike Henry, the longtime basketball coach at Orchard View, or former Remus Chippewa Hills football coach Ron Reardon.
When he first got into coaching, Shillito said the wing-T seemed the easiest to teach. He's tweaked the process over the years, but it's been highly successful for him wherever he's coached. The number of Michigan teams which run the wing-T has probably lessened over the years as passing has taken over many high school offenses. But Shillito said the run-first philosophy can still be found in pockets all over the state. Shillito said he has no second thoughts about devoting his offense to the wing-T, and the success only underscores the point.
"It can be difficult if you're not winning, no doubt about it," said Shillito, who figures he's coached about three dozen 1,000-yard rushers. "But the value in the system is that it's an easier process. That is, if you get a buy-in from the players and community. We've had that at Zeeland West."
As the sun begins to set on Shillito's coaching career, he's hard-pressed to pick his best, favorite or most surprising teams. For starters, there's the 1983 Byron Center team which reached the Class C Semifinals, or the 1995 and 1999 Orchard View teams which played in Class B Finals and combined for a 24-3 mark.
Or maybe the 13-1 Division 1 runner-up club at East Kentwood in 2002, and the 2006 Zeeland West team which claimed the Division 4 title after winning its last 11 games by an average of 35 points per. Or the 2011 Zeeland West team which went 14-0 to kick off a phenomenal five-year stretch during which the Dux went a combined 60-6.
Ask Shillito about any of those seasons, and his answer as to what he remembers most about his coaching career may be surprising. Many of his most cherished moments include his teams going just 5-6 over the years against Muskegon, including three playoff losses that ended the Dux's season. Balance that with his record against other programs, such as a 73-16 mark against other Lakeshore teams, including an 18-7 record against rival Zeeland East. Or a 10-4 record against traditional Grand Rapids-area powers such as Lowell, Grand Rapids Catholic Central, South Christian, West Catholic and Hudsonville. In the postseason, Shillito's teams are an amazing 54-22 over 26 seasons in the MHSAA Playoffs.
As for knocking heads with Muskegon, Shillito said the thrill of a great rivalry and the consistency his teams have shown over the years is what has always driven him.
"It's the longevity and consistency," Shillito said. "I've gotten to work with great people who have had an equal share in this. I've had such a wide variety of guys I've worked with in four programs, and it’s meaningful. "
He is coy on when he might finally call it a career. He could wake up tomorrow and decide it's the time, or it could be next week, the end of the season or maybe one more season. Who's to say?
"We're getting close now," he will say. "We're always in the moment; that's just where we are. Then we'll evaluate things after the season. That's been true now for several seasons."
PHOTOS (Top) Zeeland West football coach John Shillito, right, receives the Division 4 championship trophy from MHSAA Representative Council member Orlando Medina in 2015 at Ford Field. (Middle) Entering this season, Shillito ranked seventh all-time and third among active coaches for football victories in the MHSAA record book. (Below) Shillito prepares to send in one of his East Kentwood players during the 2002 Division 1 Final at Pontiac Silverdome. (MHSAA file photos.)