Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
2025 Made In Michigan
July 28: Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22: TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17: Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15: 'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report
PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2026 Week 4 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 18, 2026
We’re just three weeks into the 2026 high school football season, and a great sign that Michigan teams are challenging themselves is that only 116 – or just under 20 percent – are still undefeated.
That total also is guaranteed to be reduced by 15 this weekend, and will likely fall well below the century mark with several high-powered matchups kicking off all over the state. Five of those games are among those featured below.
Games below are Friday unless noted. Tune in to the NFHS Network to watch the majority and follow the MHSAA Scores page for results as they’re submitted.
Bay & Thumb
Linden (3-0) at Holly (3-0)
Holly is 3-0 for the first time since 1984, and a 42-7 win over Pontiac Notre Dame Prep is notable even though the Fighting Irish are struggling early after finishing Division 5 runner-up last season. The Bronchos also haven’t defeated Linden since 2011 and fell last year 42-6. But a win would open up the Flint Metro League Stripes race significantly and provide a giant assist as Holly works to make the playoffs for the fourth time in five seasons.
Keep an eye on these FRIDAY North Branch (2-1) at Imlay City (3-0), Caro (3-0) at Millington (3-0), Montrose (2-1) at Chesaning (2-1), Shepherd (2-1) at Gladwin (2-1).
Greater Detroit
Clarkston (3-0) at Rochester Adams (2-1)
Even as Adams has reached Division 1 Semifinals the last two seasons, it hasn’t won the Oakland Activities Association Red since sharing the title with Clarkston and West Bloomfield in 2022. Clarkston won last year’s matchup on the way to the OAA Red championship. Both faced 2025 league champions to open this season, Adams falling to Romeo and Clarkston defeating South Lyon, and there’s always a chance this will be just the first of multiple meetings as they’ve seen each other in the playoffs as well two of the last four years.
Keep an eye on these FRIDAY Warren De La Salle Collegiate (2-1) at Detroit Catholic Central (3-0), Detroit Denby (2-1) at Detroit Cody (3-0), Romeo (3-0) at Macomb Dakota (2-1), Monroe Jefferson (3-0) at Riverview (3-0).
Mid-Michigan
McBain (2-1) at Beal City (3-0)
Beal City has only three Highland Conference losses since the start of 2019 – all to McBain, but with the most recent in 2024. The Aggies won last season’s meeting 42-7 and are coming off a major defeat last week of Springport plus have downed two more 2025 playoff teams in Ravenna and Manton. McBain’s only Highland loss since the start of 2024 came to Beal City, and the Ramblers’ defeat this season came to unbeaten Division 4 power Edwardsburg.
Keep an eye on these FRIDAY McBain (2-1) at Beal City (3-0), Traverse City Central (2-1) at Mount Pleasant (3-0), Birch Run (3-0) at New Lothrop (2-1), Brighton (2-1) at Hartland (2-1), Saginaw Michigan Lutheran Seminary (2-1) at Ithaca (3-0).
Northern Lower Peninsula
Grand Blanc (3-0) at Traverse City West (2-1)
Grand Blanc has dominated all four games of the recent series between these two, but there’s reason to believe this meeting might be closer. It may start with Grand Blanc having to travel much farther than usual – although the Bobcats also won at West in 2025. But the bigger positive for the Titans may not be 56 points put up in a win last week over Bay City Central but the 35 scored in a Week 1 loss to Howell. Grand Blanc has two straight shutouts but must be ready for another challenge on that side of the ball.
Keep an eye on these FRIDAY Kingsley (3-0) at Grayling (2-1), Midland Bullock Creek (2-1) at Ogemaw Heights (3-0), Johannesburg-Lewiston (2-1) at Frankfort (2-1), Traverse City St. Francis (1-2) at Maple City Glen Lake (2-1)
Southeast & Border
Tecumseh (3-0) at Chelsea (3-0)
Tecumseh has reached 40 points scored in all three of its games, which is more than it did either of the entire 2024 or 2025 seasons. A win over Chelsea would be a first since 2022, when Tecumseh put together a perfect regular season, and this is the team’s best start since that fall. Chelsea also has strung together an impressive first three weeks with the Bulldogs’ most recent win over Adrian a rematch of last year’s Southeastern Conference White title decider and the Week 1 victory over Harper Woods one that will be referenced all fall.
Keep an eye on these FRIDAY Jonesville (2-1) at Brooklyn Columbia Central (3-0), Saline (3-0) at Dexter (2-1), Adrian Madison (3-0) at Hudson (3-0), Ann Arbor Father Gabriel Richard (3-0) at Jackson Lumen Christi (3-0), Hanover-Horton (2-1) at Napoleon (3-0).
Southwest Corridor
Edwardsburg (3-0) at Paw Paw (3-0)
Paw Paw has won this Wolverine Conference rivalry game three straight seasons but also finished runner-up in the league to Niles the last three years. The Red Wolves downed Niles 42-14 last week, making them potential frontrunners in the conference unless Edwardsburg spoils that plan. Paw Paw has been impressive giving only 28 points total against teams that went a combined 21-10 a year ago. But the Eddies are ripping through yards again like during their best years, topping 50 points twice already after not doing so once all of last season.
Keep an eye on these FRIDAY Berrien Springs (3-0) at Buchanan (3-0), Battle Creek Harper Creek (3-0) at Marshall (3-0), Kalamazoo Central (2-1) at Portage Central (2-1), Constantine (2-1) at Schoolcraft (3-0), Quincy (3-0) at Union City (3-0).
Upper Peninsula
Calumet (3-0) at Menominee (3-0)
This game sets up identically as last season’s matchup, won by Menominee 25-15 on the way to claiming the Western Peninsula Athletic Conference Copper title. The Maroons have won their games by 54, 30 and 50 points so far, but Calumet should bring that average down especially after giving up only 24 points over its first three victories. A win over Menominee would be the Copper Kings’ first since the 2021 District Semifinals.
Keep an eye on these FRIDAY Negaunee (2-1) at Kingsford (3-0), Iron Mountain (1-2) at L’Anse (2-1), Petoskey (2-1) at Escanaba (1-2). SATURDAY Cadillac (2-1) at Marquette (1-2).
West Michigan
Ludington (2-1) at Fremont (3-0)
Fremont is staring down a potential first winning season since 2013 and after earning a combined three victories over the last two. They avenged last year’s 56-0 loss to Whitehall with a 32-19 win in Week 2 and with 24 more points will equal their scoring output for all of last year. Enter Ludington, which won the 2025 matchup 49-0 and the West Michigan Conference Lakes title during a perfect regular season. The Orioles graduated a significant senior class in the spring and opened with a loss to Coopersville, but have bounced back with a pair of close wins.
Keep an eye on these FRIDAY Grand Rapids West Catholic (2-1) at Ada Forest Hills Eastern (3-0), Grand Rapids South Christian (2-1) at Hudsonville Unity Christian (2-1), Middleville Thornapple Kellogg (3-0) at Holland Christian (2-1), East Kentwood (3-0) at Grand Haven (2-1).
8-Player
Mio (3-0) at Mendon (3-0)
Mio has strung together two straight playoff seasons and charged into this one impressively, already avenging one of its two 2025 losses by downing Hillman 30-16 in Week 2. The Thunderbolts now have the opportunity to test themselves against one of the annual elite, as Mendon is a combined 20-3 over the last two years and averaging 51 points per game during this early going despite replacing the leading scorer in MHSAA 8-player history.
Keep an eye on these FRIDAY Climax-Scotts (3-0) at Colon (3-0), Ishpeming (2-1) at Crystal Falls Forest Park (3-0), Pickford (3-0) at St. Ignace (3-0). SATURDAY Norway (3-0) at Lake Linden-Hubbell (3-0).
MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.
PHOTO An Ada Forest Hills Eastern ball carrier attempts to hold off a Flint Elite defender during FHE’s Week 3 win. (Photo by Michigan Sports Photo.)