Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
2025 Made In Michigan
July 28: Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22: TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17: Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15: 'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report
PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Playoffs Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 7, 2025
The term “rivalry week” doesn’t really pop up much during the playoffs, as generally those rivalry games take place during the regular season with maybe a few rematches as we get into November.
This second weekend of the 2025 MHSAA Playoffs might be the exception.
We have several rivalries reigniting – most rematches from the regular season but others with longer histories of seeing each other this time of year, with seasons on the line.
Tickets this weekend are $7 for 11-Player District Finals and $9 for 8-Player Regional Finals and can be purchased at GoFan.co. A total of 63 games also will be broadcast and available to watch with subscription on the NFHS Network.
Games listed below are tonight unless noted.
11-Player Division 1
Rockford (8-2) at Hudsonville (10-0) WATCH
The Eagles are a combined 22-2 over the last two seasons with two wins Rockford, including 35-28 in Week 6 this fall. But finishing a season sweep of the rival Rams would be another major accomplishment. Rockford has won their past four playoff meetings, going back a decade, and the Eagles didn’t have to go through Rockford last year on the way to finishing Division 1 runner-up.
Keep an eye on these FRIDAY Grand Blanc (10-0) at Clarkston (9-1) WATCH, Rochester Hills Stoney Creek (7-3) at Rochester Adams (8-2) WATCH, Macomb Dakota (7-3) at Romeo (7-3) WATCH.
11-Player Division 2
St. Clair Shores Lakeview (8-2) at Grosse Pointe South (9-1), Saturday WATCH
South’s only loss this season – and only Macomb Area Conference White loss over the last four years – came 25-22 to Lakeview on Oct. 10 and resulted in a shared league title between the Blue Devils and Utica. If South avenges this weekend, it will win a District title for the first time since 2016. If Lakeview wins, the Huskies will celebrate their first District title, ever – and after going 3-6 only a year ago.
Keep an eye on these FRIDAY Byron Center (7-3) at Portage Central (10-0) WATCH, Bloomfield Hills Brother Rice (6-4) at Orchard Lake St. Mary’s (7-2) WATCH, Dexter (9-1) at South Lyon (10-0) WATCH.
11-Player Division 3
Gaylord (10-0) at Mount Pleasant (10-0) WATCH
These teams have taken distinctly different paths to reach perfection this deep into the season. Mount Pleasant hasn’t played a single-digit game and impressed primarily by giving up more than 17 points only once – when it outscored Midland Dow 63-39. Gaylord has won seven games by seven points or fewer, showing some serious moxie in outlasting those opponents – an intangible skill that tends to become important with trophies on the line.
Keep an eye on these FRIDAY Zeeland West (7-3) at St. Joseph (6-4) WATCH, Middleville Thornapple Kellogg (7-3) at Lowell (8-2) WATCH, Fenton (7-3) at Adrian (9-1) WATCH.
11-Player Division 4
Chelsea (9-1) at Goodrich (10-0) WATCH
The reigning Division 4 champion Martians have won 23 straight games, including close ones this fall over Frankenmuth, Lapeer and Fenton. They’ll take on a Chelsea team that’s lost only to Division 2 Dexter and otherwise played one single-digit game, defeating Linden 35-28 two weeks ago. Goodrich’s power running game has long been its catalyst, and Chelsea must either stop it – or match it – to win its first District title since its 2021 Finals championship season.
Keep an eye on these FRIDAY Haslett (8-2) at Williamston (10-0) WATCH, Harper Woods Chandler Park (8-2) at Harper Woods (10-0) WATCH. SATURDAY Big Rapids (9-1) at Escanaba (9-1) WATCH.
11-Player Division 5
Grand Rapids West Catholic (9-1) at Grand Rapids Catholic Central (10-0) WATCH
This will be the fourth playoff meeting over the last five seasons between these rivals, and Grand Rapids Catholic Central has won the first three of that series – including by two points two years ago and three last season. The Cougars have avenged three losses from last fall – when they reached the Division 5 Semifinals – and haven’t allowed more than 17 points in a game. West Catholic opened this fall with its lone loss, to Grand Rapids Northview, but has been on a roll since and finished the regular season with a 28-16 win over reigning Division 3 champion Zeeland West.
Keep an eye on these FRIDAY Michigan Center (9-1) at Ann Arbor Father Gabriel Richard (10-0) WATCH, Monroe Jeffers (9-1) at Romulus Summit Academy North (8-1) WATCH, Richmond (9-1) at Frankenmuth (9-1) WATCH.
11-Player Division 6
Traverse City St. Francis (7-2) at Kingsley (8-2) WATCH
St. Francis won these rivals’ Week 5 matchup 21-20 with a stop on a 2-point conversion try. This will be their first playoff rematch since 2018, and Kingsley retained homefield advantage thanks to a schedule that also included a loss to undefeated Division 3 Gaylord and a big Week 9 win over previously-unbeaten Charlevoix. That said, this will be St. Francis’ eighth game against a team with a winning record – with its losses to reigning Division 6 champion Jackson Lumen Christi and last year’s Division 5 title winner Pontiac Notre Dame Prep.
Keep an eye on these FRIDAY Kent City (10-0) at Belding (9-1) WATCH, Warren Michigan Collegiate (6-4) vs. Detroit Edison (8-2) at The Corner Ballpark, Marine City (7-3) at Almont (10-0) WATCH.
11-Player Division 7
Clinton (8-2) at Monroe St. Mary Catholic Central (8-2)
This is a rematch from Week 1 and a repeat of last season – and actually the third year in a row these two will meet in the playoffs. St. Mary, last year’s Division 7 runner-up, opened this fall with a 42-6 win over Clinton and obviously won last year’s District Final matchup as well. Clinton’s only other loss this fall was to still-undefeated Hudson, while SMCC closed the regular season with defeats to Riverview and Detroit Country Day over a three-week span before bouncing back with a 27-2 win over Leslie to open the playoffs.
Keep an eye on these FRIDAY Bronson (8-2) at Hanover-Horton (8-2) WATCH, Lawton (8-2) at Schoolcraft (8-2) WATCH. SATURDAY Ithaca (7-3) at Elkton-Pigeon-Bay Port Laker (8-2).
11-Player Division 8
New Lothrop (7-3) at Springport (10-0) WATCH
Springport is pursuing its first District championship in this sport and after falling in last year’s District Final against Reading by just a point. The Spartans closed this regular season with a pair of close calls, defeating Union City by a point and Bronson by seven, but opened the playoffs by downing Manchester 47-8. New Lothrop is back in the mix after missing the playoffs last season for the first time since 1999, and the Hornets bounced back from a pair of late league losses to win close in Week 9 over Cheboygan and then 19-14 last week over Fowler – which missed Ford Field with a one-point Semifinal defeat a year ago.
Keep an eye on these FRIDAY Iron Mountain (6-3) at Bark River-Harris (8-1) WATCH, Saginaw Nouvel Catholic Central (8-2) at Beal City (10-0) WATCH, Riverview Gabriel Richard (5-5) at Allen Park Cabrini (9-1) WATCH.
8-Player Division 1
Climax-Scotts (8-2) at Martin (10-0) WATCH
Climax-Scotts is playing to win a first Regional title since 2019 and has put up 72 points – and given up at least 62 – in both of its last two games, last week avenging a Week 1 defeat against Gobles. The Panthers are averaging 54 points per game but likely will run up against their toughest challenge yet in the Clippers, who have allowed 87 points total this season – and more than 14 only twice. Martin won the Division 1 championship back-to-back in 2022 and 2023 before falling in this round last season. The Clippers also have a win over Gobles from Week 4.
Other Regional Finals FRIDAY Pickford (8-1) at Norway (10-0) WATCH, Merrill (8-2) at Blanchard Montabella (9-1) WATCH, Capac (8-2) at Kingston (9-1) WATCH.
8-Player Division 2
Mendon (10-0) at Portland St. Patrick (10-0) WATCH
Mendon has reached at least the Regional Finals four of its five seasons in 8-player football, and this will be the first time doing so undefeated. The Hornets have the highest-scoring player in MHSAA 8-player history in running back Owen Gorham, and they’ll run up against a defense giving up only 8.5 points per game. The Shamrocks can score too, topping 40 points in all but one of their wins on the field (one win was by forfeit). But the Hornets also have shown they can slow down top offenses – they held Climax-Scotts, noted above, to just 20 points three weeks ago.
Other Regional Finals FRIDAY Gaylord St. Mary (8-2) at Onekama (10-0) WATCH. SATURDAY Lake Linden-Hubbell (8-2) at Felch North Dickinson (10-0), Deckerville (9-1) at Britton Deerfield (9-1) WATCH.
MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.
PHOTO Saginaw Nouvel Catholic Central's Sean Foley (2) breaks down the sideline during a Week 7 game against Ithaca. (Click for more from High School Sports Scene.)